What Makes Content Popular Today?
The five most crucial elements of popular content right now.
Audiences See More Diversity On-Screen, But Would Like More Complex and Accurate Portrayals
Despite viewers’ growing satisfaction with the amount of representation in TV shows and movies, the depth and breadth of those portrayals still need to improve.
People See Their Countries Becoming More Diverse – and Dividing More Than Uniting
Despite a backlash to the progress of the last few years, people around the world still believe acceptance of marginalized groups will improve.
Reflecting Me: The Video (2023)
A video from our latest Reflecting Me project shows what leading figures from around the world have to say about the state of diversity, equity, and inclusion globally.
Representation of Religion in Media Has the Power to Educate People and Change Perceptions
Viewers want to see religion portrayed more often, more authentically, and with the right casting.
Religious Americans Think Media Can Do a Better Job of Representing Their Religions
Media representation impacts the day-to-day lives of religious Americans – and they’d like to see their religion portrayed more frequently and insightfully.
Americans and Religion
Religion plays an important role in American culture, but media portrayals don’t always get it right.
Infographic: Reflecting Me
How do consumers around the world feel about how people like them are depicted in TV shows and movies? The...
Infographic: Families & Race in the US
An infographic highlights key findings from Paramount and Noggin’s recent study on American families and race.
Discussing Race with Young Children
Paramount and Noggin created an interactive guide, rooted in research, for talking about race with young kids.
Free, Easy, FAST: Exploring the Rapid Growth of Free Ad-Supported Streaming Television
Our latest global study finds that simplicity, ease of use, and quality content are attracting viewers to FAST services.
Podcasts About TV Shows Enhance Listeners’ Viewing Experience
Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.
For Teens and Young Adults in India, TV Shows and Movies Are All About Escapism
Content helps them forget their troubles – and they increasingly want to see stories about the good life.
Research Shows That Paramount Excels at Overall Racial/Ethnic Representation in Continued Steps to Being Truly Inclusive
Paramount recently partnered with The Annenberg Inclusion Initiative to measure its inclusiveness on-screen and behind the camera.
Brazilian and Mexican Kids Have Loving Families and Believe They Can Make a Difference
From our latest global study on kids, we learned more about how kids in Brazil and Mexico see themselves and their families.
Young Indians Find Solace in Family and Spirituality
Their families and spirituality are sources of familiarity, stability, and comfort.
At Work, Gen Z Sets High Expectations and Enforces Them Through Social Media
5 things to know about Gen Z at work.
Kids in Brazil and Mexico Are Avid Social Media Users and Gamers
Brazilian and Mexican kids are even more tech-savvy than their global peers, with more access to devices and social media platforms – and most of them are gamers!
Indian Teens and Young Adults Are Increasingly Cynical About Relationships
Few are in committed relationships – and over half believe a best friend can be a soul mate.
Kids Have Access to Many Devices and Use Social Media Mainly to Consume Content
They have access to 3 connected devices on average and 60% use social media.
Australians Want Better On-Screen Representation, But Some Believe It’s Getting Worse
Most Australians want to see more diversity in TV shows and movies. Nearly 1 in 4 feel poorly represented – and they’re more inclined to think things are getting worse instead of better.
Kids Today Want to Have Fun and Make the World a Better Place
Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.
For Young Indians, Career Pivots and Side-Hustles Are Key to Future Success
Money and success are important, and they see many roads to get there.
The Four Ingredients of “Talkable” TV Shows
Shows that get us talking make us feel, think, rethink, and belong.
Reflecting Me: The Video
A video from our new study shows how people around the world feel about on-screen representation.
The World According To Kids
How would kids describe the world in three words? Find out in our latest study of global kids.
Improving On-Screen Diversity and Authenticity Is Important to Global Audiences
Change has been slow for people who feel under-represented, but optimism about the future is widespread.
Did You Watch?: The Video
A video from our latest TV study illustrates the ways people benefit from “TV talk.”
On-Screen Representation Changes How People Feel About Themselves and Others
Media representation influences positive shifts in attitude more than news coverage, laws, and opinions of loved ones.
Beyond 2021: The Future of Australian Youth
Young Australians have been hit hard by Covid and are struggling to recover. Stressed and cynical, they are taking charge of what they can control.
The Power of Talking About TV
In our latest TV study, we uncovered the rewards of “TV talk” by challenging participants to keep their thoughts about TV to themselves.
The Effects of Poor Representation Run Deep
Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.
Young People in Spain Use WhatsApp, Instagram, and YouTube More Than Other Platforms
Our new research on video and social platform usage among Spanish teens and young adults.
Global Audiences Want Better Representation on Screen
Good representation must go beyond the surface to reflect complex identities.
As Young Workers Consider the Future, They Don’t Expect Traditional Careers
Many now value a good paycheck over work they love, and companies offering flexibility and autonomy will get their attention.
How the Pandemic Changed Brazilian Kids’ Everyday Lives
They live on a different schedule, crave new experiences, feel anxious about physical contact – and take pleasure in simple moments of connection with loved ones.
In Australia, Kids Are the Real Household Decisionmakers
Australian kids are the real power brokers when it comes to household purchase decisions, influencing everything from groceries to the new family car
The Top 5 Video and Social Platforms Among Young Canadians
In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.
South African Kids Are Brand-Savvy and Exert a Strong Influence on Household Purchases
They also have money of their own to spend and love shopping in stores.
African Americans and the Covid-19 Vaccine
The latest research from BET about African American sentiments toward the Covid-19 vaccine.
American Teens Believe the Events of 2020 Will Have a Long-Term Impact on Their Mental Health
Last summer, they were stressed and struggling with their mental health.
As Dutch Youth Look to the Future, They Feel Uncertainty and Optimism
The environment is a top concern and they worry about their personal finances, but they are willing to work hard and have confidence in their generation’s potential to create change.
In the US, BIPOC Teens Live in More Diverse Worlds Than White Teens
The demographics of school and social circles for America’s diverse generation of teens.
How Social Media Deepens American Teens’ Connections to Streaming Content
Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.
TV Makes People Feel at Home
In our recent study about the meaning of home, we found that TV is central to feeling at home for many global consumers.
The Pandemic Left American Teens Feeling Overwhelmed by Social Media, and Drawn to It
They’re using each social platform for a different reason.
Young People Around the World Stand Up for Equality
Global youth believe their generation will not tolerate injustice and has the power to create change.
Italian Kids Have a Say in Household Purchases and Money of Their Own to Spend
They also like to shop in stores, appreciate brands, and enjoy watching ads.
Warmth Makes People Feel at Home
Physical warmth, love, cozy items, and the right atmosphere all contribute to the feeling of home.
Americans Started Co-Streaming in the Pandemic and Don’t Plan to Stop
In the US, streaming subscribers gather virtually to watch movies and TV shows with friends and family.
South African Parents Are Close with Their Kids and Want Them to Be Well-Educated
Like parents everywhere, they worry about their children’s future. But more than parents everywhere, they want their kids to have a formal education in the best schools possible.
Home Is a Place of Sanctuary, Spirituality, and Creativity
Feeling at home inspires creativity because people feel free to be their true selves.
India’s MTV Nishedh Successfully Delivered Public Health Messages Through Entertainment
New research shows that young viewers who were aware of MTV Nishedh’s public health campaign were more likely to use contraception and be aware of safe abortion practices.
Young Italians Are Stressed About Their Economy and Look to the World for Opportunity
As Italian young people grappled in 2020 with the effects of Covid-19, economic challenges, and political corruption, they still looked to the future with optimism.
As Global Young People Look to the Future, the Environment Is a Top Concern
Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.
Home Is Where Relationships Flourish
A sense of belonging makes people feel at home.
Parents Are Involved in Their Kids’ TV and Online Activity
TV is a source of family bonding and screen time, in moderation, can be both a reward and a distraction.
In the Philippines, Home Means Family
Quality time with loved ones makes Filipinos feel at home more than anything else.
Household Tasks Are an Extended Family Affair
Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.
The Pandemic Has Inspired Young People to Trust Their Families and Their Doctors More
Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.
Home Is a State of Mind
The feeling of home is essential to people’s individuality, a form of self-expression, and a source of happiness and pride.
Gen Z and the Data Security Paradox
They’ll push aside concerns about sharing personal data if it’s in exchange for an online experience they want to have.
Podcast Listening Is Growing Fast in the US, With Extra Help from the Pandemic
In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.
The Meaning of Home: The Video
Home is more than the physical place where people reside – it’s a place within their hearts. A new video from our latest study of global adults brings to life what it means to feel at home.
Parents Are Focused on Kids’ Well-Being and Hope Their Children Emerge as Respectful and Confident
Global moms and dads involve themselves in all areas of their children’s lives and think that more quality time would make them even better parents.
Gen Z Defines “TV” as Content, Not Devices
Young people love TV shows and movies but wish the viewing experience could be more streamlined.
The Meaning of Home
Home is a state of mind and an essential part of who we are. Creating a feeling of “home” leads to a happier and more meaningful life.
In the Next Decade, Young South Africans Crave Stability and Better Employment Prospects
New research on how the events of 2020 affected South African teens and young adults, and what they hope for in the 10 years to come.
Parents Believe in Broader Gender Roles, But Dads Could Do More at Home
While almost all parents believe fathers should be hands-on parents, much of the work still falls on moms.
2020 Left Australian Youth Stressed and Worried, But Hopeful for a Better Future
New research indicates that as Australian teens and young adults contemplate life beyond 2020, security, mental and physical health, and righting the wrongs of the past are key priorities.
Watch Now: 2020 Culture+ Trends Year in Review
Our latest video takes a look back at some of the biggest trends of 2020 from the Renegade challenge to the Ratatouille TikTok Musical.
Food Is a Cultural Connection for Hispanics – Especially When It’s Homemade
The most delicious food is served in their own kitchens.
Watch Now: Alt Aesthetics
Our latest video takes a look at the latest niche Gen Z subcultures like dark academia and cottagecore.
Kids Are Engaged Consumers Who Exert a Powerful Influence on Family Purchases
Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.
Saudi Kids Are Optimistic, Confident, and Inspired by the Online World
They have an entrepreneurial streak and turn to prayer in times of stress.
Gen Z Is Tech-Savvy But Still Susceptible to Misinformation
Fake news is eroding Gen Z’s trust in media and other institutions.
In Covid Lockdown, Young Indians Missed Restaurants and Travel More Than Anything
Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.
Brand Content Is Well-Received on TikTok, Especially If It’s Funny
TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.
TV Brings New Voices to More People – and Global Viewers Want More
Audiences appreciate seeing stories of people from far away or with life experiences different from their own.
Gen Z in India Are Proud of Their Country and Heritage
They are optimistic about India’s future and their ability to succeed there.
America’s Black Gen Z: Proud, Driven, and Changing the Narrative
BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.
Beyond 2020: The Video
In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.
Beyond 2020: Young People’s Priorities and Expectations for the Future
According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.
Watch Now: Chaotic Good
Our latest video takes a look at a new messy and vulnerable wellness trend.
In a Year Marked by Disruption, Young People Around the World Remain Optimistic
Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.
Hispanics and the 2020 Election
The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.
In India, “Edutainment” Series MTV Nishedh Inspired a Rise in Contraceptive Usage
India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.
Creating for and Communicating with Tomorrow’s Families
Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.
Mexicans Celebrate Special Occasions with Travel
Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.
Watch Now: Extremely Online
Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.
TikTok Users Enjoy Content from Influencers as Much as from Friends
TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.
Parenting Has Become More Fluid and Flexible
Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.
US Hispanics Are Becoming More Spiritual Than Religious
Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.
Motivating Black Male Voters to Action for the 2020 US Presidential Vote
Kamala Harris is the first Black woman on an American presidential ticket, raising expectations for higher Black voter turnout in November. Earlier this year, we conducted research on why Black men have been less likely to vote – and how to increase their participation.
Young Women in India Feel Increasingly in Control of Their Lives
In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.
Creating for and Reaching the Podcast Audience
The ideal podcast should be entertaining above all, with a relatable and familiar host.
Kids in Spain Are Resilient and Relieve Their Stress With Family, Friends, TV, and Music
Spanish kids are curious about the world and always looking for the positive.
Gen Z Want Careers That Reflect Their Values and Offer Opportunities to Grow
The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.
TikTok Has Eclipsed Snapchat As the Goofiest, Quirkiest Social Platform
New research on how TikTok compares to other social platforms.
Young Indians Want Content That Makes Them See the World Differently
Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.
The LGBTQ+ Community Will Champion Brands That Portray Them Authentically
In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.
For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose
Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.
In Covid-19 Lockdown, South Africans Enjoyed Family Time but Felt Anxious About the Economy
Results from our online survey of South Africans six weeks into the Covid-19 lockdown.
As Protests Against Systemic Racism Continue, How Black Americans Are Responding
A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.
Black Teens in the US Are Taking Action for Equality
Recent research on the values and political sentiments of Black teens in the US.
Black Americans Believe in Their Power to Create Change
Our research on Black Americans’ sentiments about their personal power.
Parenting Is A Balancing Act
Raising kids today is complicated, sometimes pulling parents in different directions.
Despite Financial Concerns, Nigerian Families Nurtured Good Habits in Covid-19 Lockdown
Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.
TV Continues to Bring People Together
The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.
South Africans Are Optimistic About AI, but Unsure of How It Affects Them
When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.
For Gen Z in India, Nothing Is More Important Than Family
Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.
In Lockdown, American Parents Are Anxious, Creating New Routines, and Loosening Up Kids’ Media Restrictions
We interviewed parents in the US about daily life during the Covid-19 pandemic - and heard a mix of happiness and struggle.
At the Epicenter of the Covid-19 Pandemic, Americans Are Struggling With Their Mental Health
Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”
While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially
A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.
Young Italians Are Stressed by the Coronavirus Crisis, But Hope to Emerge Stronger
A study of Italians aged 16 to 30 as Covid-19 ravaged their country reveals deep anxiety paired with an eagerness to get back up again.
Smart Speakers Are Becoming Part of Daily Life
While those with access to voice technology use it regularly, most are not taking full advantage of its potential.
For Brazilian Kids, the Internet Is an Essential Part of Life
They are active online and see the internet as a source of both relaxation and stress.
In a Learning App for Kids, Parents Want Soft Skills and Culture
A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.
As the Coronavirus Crisis Unfolds, Gen Z Always Knew They Would Face Difficult Problems
Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.
In Australia, TV Is an Essential Part of Everyday Life
Australians love to binge-watch, but they wish the TV experience were easier to navigate.
Gen Z Choose Calculated Risk over Rebellion
Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.
In Today’s Families, Kids Come First
Kids are front and center in family life and the relationship between kids and their parents is closer than ever.
In a Changing TV Landscape, Viewers Continue to Watch to Unwind
Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.
Australian Parents See the Benefits of Tech in Early Learning
New research on Australian kids and app-supported learning.
Family Togetherness Is a Core Value for US Hispanics
They plan to pass on most family traditions to their kids and take care of each other no matter what.
Introducing Are We There Yet?: Today’s Parents, Tomorrow’s Kids
Our latest project looks at what family life around the world today can tell us about tomorrow.
Gen Z Uses Creativity to Cope With Stress
For global teens and young adults, the online world inspires stress as well as new forms of self-expression.
Today’s TV: The Video
We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.
In China, Family and Cultural Traditions Are Strong
A look at how families in China differ from their global peers.
In the US, Black Men Define Success for Themselves
Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.
Hispanic to Latinx: The Video
What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.
Introducing Youth Decoded
How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?
Global Viewers Love TV, But Want a Simpler Experience
Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.
Millennials in Philippines and Malaysia
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
The Powerful Influence of Australian Preschoolers
In Australia, preschool-age kids have a strong influence on book and toy purchases.
In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines
A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.
Happy World Television Day!
Each November 21st, we take a moment to recognize the power of television.
German Kids Love Technology, But Lean into IRL Experiences
German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.
SpongeBob Has Broad Appeal in Asia-Pacific Countries
Awareness is high and love for SpongeBob is strong, according to recent research.
What Filipinos Want in an Off-Screen Experience
Our latest research on how people in the Philippines make decisions about events and leisure activities.
In the US, Social Video Helps Young Women Navigate Each Life Stage
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
Who’s Listening (and Not Listening) To Podcasts in the US?
In a recent study, we profiled the American podcast landscape.
In Online Videos, American Teens Know What They Like
They’re most likely to watch a video all the way through if it’s funny.
In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System
New research on Filipino young people and their sentiments about power.
South African Dads Are Involved and Inspired
Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.
Among Global Youth, Climate Change Is the Most Important Issue
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
For American Teens, Brands Really Matter
Brands mean a lot to them – and social content influences their purchases.
In the US, Podcasts Serve Different Needs for Different Age Groups
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet
Our latest research on what life is like for teens in South Africa.
American Teens Define and Establish Themselves on Social Media, but There Is a Dark Side
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
Japanese Kids Look for the Positive, but Worry about Failure
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved
New research uncovers why many don’t participate in social causes, despite their interest.
For Kids in Spain, Time with Loved Ones Is the Antidote to Stress
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
Australians Are More Optimistic about Social Media’s Benefits
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
Online Videos Keep American Teens Learning, Laughing, and Entertained
They like their videos short and funny, according to a recent study for our Awesomeness brand.
Around the World, Young People Are Embracing Their Collective Power
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Americans Believe That Podcasts Are the New Age of Radio
Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.
Kids of the World: The Book
An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.
Italian Women Are Skilled Multitaskers Who Strive for More Balance
Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.
Global Attitudes on Sexual Diversity Continue to Improve, but Discrimination Remains Commonplace
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
For American Teens, Identity Is on a Spectrum
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue
They primarily learn about politics from people they know and stay informed via the internet.
In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences
Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...
Despite Mixed Feelings, Most Young Europeans Plan To Vote in the European Parliament Elections
Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.
Brexit Has Caused UK Young Adults to Lose Faith in Politics
The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.
Infographic: European Elections and Brexit Insights
Key stats from our new study on European young people’s sentiments about politics.
Young South Africans Are Woke, Want Better, and Plan to Vote in Their General Elections
As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.
LGBT Representation in Entertainment Is Changing Some Minds in Kenya, Where Homosexuality Is a Crime
Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.
Polish Kids Have More Access to Devices and Social Media than Their European Peers
Our latest research on Polish kids aged 6 to 11.
In China, Vacations and Day Trips Are a Family Affair
People in China take more trips than people elsewhere, and kids have a strong influence on their travel decisions.
For Teens in the US, Smartphones Are the Modern Security Blanket
American teens are more comfortable connecting with others online than in person.
In Canada, Parents Want Kids to Learn From Experience
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Teenage Fears
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set
Our latest insights on TV viewing behavior in Australia.
Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families
Insights on kids aged 6 to 11 in Hungary.
Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
What Global Consumers Want in a Music Festival
A great line-up, top-notch production, and interesting location are the starting point.
UK Teens Are Ambitious and Feel Pressure to Succeed
Our latest insights on teens in the UK
Watch Now: Generations
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
American Young Adults Are “Living Rich” With Accessible Luxuries
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.
Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
At Music Festivals, Global Consumers Will Pay More for an Amazing Experience
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
For Filipino Preschoolers, Family Is Everything and Tech Is a Teacher
Insights on kids aged 2 to 5 in the Philippines.
Colombian Kids Use Online Games and TV to Cope with Stress
Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.
Most People See HIV/AIDS as an Urgent Issue, But Not Everyone Acts to Reduce Their Own Risk
For World AIDS Day, here are our latest stats on HIV/AIDS.
Celebrating Quality Content on World TV Day
Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.
Wanting Political Change, More Young Americans Voted in the Midterm Elections
Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election.
Watch Now: What’s Important to Young Audiences
Hear our young audience speak about their passions, identity, and whether they could live without the internet.
Portuguese Kids Are Tech-Savvy, Confident, and Close to Their Families
Our latest research on kids aged 6 to 11 in Portugal.
On an On-Demand Platform, Channel Logos Help Viewers Decide What to Watch
Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience
In Japan, Kids Have Fewer Household Responsibilities and More Influence Over Purchases
Kids in Japan play a bigger role in purchase decisions than their global peers.
In Mexico, Movies Are a Favorite Pastime and Source of Quality Family Time
New research reveals Mexicans’ passion for movies.
How to Speak to Today’s Global Families
Our research reveals how marketers and content creators can reflect the families of today.
Test Your Knowledge of Teens
A new quiz based on our latest research tests your understanding of today’s teen market.
In Latin America, Teens Are Digitally Savvy and Entrepreneurial
A look at teenage life in Latin America, based our My Teen Life study.
For Australian Millennials, Music and Humor Are Sources of Resilience
Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.
As the Midterm Elections Approach, Young Americans Trust Their Own Generation the Most
Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes.
In Indonesia, Kids are Tech-Savvy and Believe They Can Accomplish Anything
From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.
In Argentina’s Changing Media Landscape, TV Sets Continue to Be the Favorite Viewing Device
A look at how people aged 6 to 44 in Argentina are watching TV shows and videos.
Chilean Youth Are Community-Minded and Want to Make the World a Better Place
In Chile, young people aged 12 to 24 believe strongly that everyone deserves respect – and their support for LGBT rights is notable.
For American Consumers with Multiple Streaming Devices, It’s All About the Content
With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.
The TV Set Reigns Supreme at the Top of the “Hierarchy of Screens”
TV screens bring people together – and will endure as their favorite for the foreseeable future.
Saudi Teens Are Adaptable and Determined to Make the Most Out of Life
Findings about teens in Saudi Arabia from our recent My Teen Life study.
Social for Everyone: The Video
How and why global consumers are using social media, in their own words.
In the US, Kids Play a Central Role in Household Purchases
American families work together to decide what products and services to buy.
Video: To Find Out What TV Means to Consumers, We Took It Away
A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)
In the Netherlands, LGBT Acceptance Is Strong But May Not Be Improving
Dutch people have positive perspectives toward the LGBT community -- but there are signs that support could be weakening.
Age Has a Big Influence on Social Media Behavior
Our new study illustrates how people in different age groups are using social media now.
Kids of the World: The Video
See the findings from our latest study on kids – and hear what the kids themselves told us!
As Young Americans’ Sense of Political Empowerment Skyrockets, They Give the Government a Failing Grade
The second wave of an ongoing tracker of youth political sentiments in the US reveals a rising belief that young people can influence the government.
Global LGBT Acceptance Continues to Rise, But Equality Remains a Long Way Off
A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.
Global Kids Are Developing a Fearless Attitude Toward Life
With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.
Feeling Ignored by Politicians, Young Americans Look to the Midterm Elections
America’s next generation of voters feels disenfranchised – and plans to vote in November.
Australian Grandparents Love Their Expanding Role, But It’s Not Always Easy
A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.
For Australian Kids, a Strong Emotional Support System Is the Key to Happiness
Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.
Around the World, Social Media Is a Source of Connection, Creativity and Empowerment
The benefits of social media outweigh the drawbacks, according to our latest research.
In the US, Young Voters Are Ready for Change
The youngest generation of American voters is unhappy with the state of US politics – and poised to take action.
Kids Are Developing Skills to Thrive in a Fast-Changing World
At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.
My Teen Life: The Video
Hear the teens we spoke to for our My Teen Life project in their own words.
Saudis Are Managing Stress in New Ways and Feeling Empowered
Stress levels are rising in Saudi Arabia, along with feelings of empowerment, authenticity and optimism. Technology use and humor help them cope with life’s challenges.
In Australia, Sports Play a Big Role in Family Life
Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.
American Teens Believe in Their Right to Safety and See Themselves as Unstoppable
As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.
Global Teens Trust Their Parents, But Not Public Authorities
Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.
Amid Rising Discrimination in the US, Young People Refuse to Stand Idle
A new study found that while prejudice is commonplace in the US, young Americans are speaking out to confront it.
Kids Flourish with the Support of Family, Friends and Pets
What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.
For Italian Political Parties, an Opportunity to Find Common Ground With Youth
A new survey shows that Italian young people are slightly less skeptical about their country’s politics, but political parties are still far from winning their trust.
Through Social Media, Teens Learn From Others’ Stories and Stand Up for Their Beliefs
Global teens appreciate others’ voices – and are eager to use their own.
TV Brings People Together and Keeps Them Up To Date
A recent study shows that TV offers viewers a unique sense of connection and instant gratification.
Today’s Global Kids Embrace Change and Fluidity
In a fast-paced world, kids know that there are many ways to live life.
Around the World, Casual Sex Isn’t All That Common
The people with the best sex lives aren’t who you’d think, according to our new global sex study.
In a Fast-Changing World, Teens Believe Flexibility Is Essential
Today’s global teens want to learn from their mistakes and adapt when needed.
For Viewers, TV Fulfills Needs Beyond Entertainment
In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.
With More Caution and New Technology, Social Media Sharing Has Become More Private
The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.
In The Netherlands, People Cope By Trusting Their Closest Allies
The Dutch are happier and less stressed than people globally – in part because they have confidence in family, friends, and their own judgment.
Italian Men Worry About Financial Stability and Find Happiness With Family
In Italy, men feel stressed about their employment prospects but find comfort in their closest relationships.
Echoing Popular Sentiment, Same-Sex Marriage Is Legalized in Austria and Australia
Research reveals changing attitudes in two countries that legalized same-sex marriage this month.
In Latin America, Optimism and Resilience Rise Amid Safety Concerns
A recent study looks at how people in Latin America feel about the world today.
My Teen Life, a Global Story
We spoke to teens in 32 countries to find out what life is like for them.
Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before
Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.
How People Around the World Are Making Memories
Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.
On World TV Day, Celebrating the Power of TV
Each November 21st, we give special recognition to the medium that connects us all – television!
As Media Changes, TV Continues to Matter
Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.
In Asia-Pacific Countries, There Is a Growing Appreciation for Self-Expression and Quality Time
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.
In the Philippines, Kids’ Purchase Influence Extends Beyond Their Parents
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
INFOGRAPHIC: As People Come Together, a Sense of Unity and Acceptance Emerges
A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.
Kids Around the World Treasure Quality Time With Family and Friends Above All Else
A new study looks at today’s top passion points among kids in 30 countries.
Around the World, Kids Exert a Powerful Influence on Household Decisions
How do kids influence household purchase decisions around the world?
Indian Youth Choose Rooted Pragmatism Over Blind Optimism
Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.
INFOGRAPHIC: Staying Grounded in an Uncertain World
People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.
In an Ideal Career, Teens and Young Adults Value Passions Over Profit
A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.
Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends
A new project illustrates how Chinese kids are similar and different from their global peers.
INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty
An infographic illustrates how people are managing stress and coping in an increasingly stressful world.
Explore the VMAs’ Best New Artist Category with Our New Interactive Tool
As Sunday’s 2017 Video Music Awards approaches, a new tool lets you dig into data on past winners.
INFOGRAPHIC: Experiences with Others Make People Around the World Happy
August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.
For South African Parents, Play and Technology Are Educational
Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.
In China, People Are Stressed Yet Happy
Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.
For South Africa Youth, Technology Is a Source of Anxiety and Inspiration
Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...
Introducing The Next Normal: Rise of Resilience
Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.
Familiar Sights and Sounds Attract Viewers’ Attention
Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.
When It Comes To Content, Emotion Really Is King
Emotions play an important role in almost all content viewing decisions.
To Celebrate Pride Month, Logo Reveals the Most LGBTQ-Friendly Companies in the US
New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.
In South Africa, Generation X Is Redefining Adulthood
A look at how Gen Xers in South Africa differ from their global peers.
Ireland’s First Gay Prime Minister Reveals Evolving LGBT Attitudes
A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.
In the Netherlands, Nickelodeon Goes Off the Air for a Day to Encourage Outdoor Play
It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.
For Youth, “Copying” Is the Path to Originality
Authenticity is about turning unique sources of inspiration into something new.
Meet Our Modern Dads
A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.
In Brazil, Parents Worry About Safety and Rely on Technology
Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.
Celebrating World Turtle Day
On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.
For Youth Today, Exclusive Experiences Are a Status Symbol
An always-on generation is drawn to being #first – and to being more mindful
Global Dads Struggle to Balance Career and Family
Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.
Global Kids Love Their Games
A new survey of kids in 30 countries reveals a generation of passionate gamers.
In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards
Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.
Navigating Today’s Social Universe
A new Viacom study investigates how people are using the seven most common social media and messaging apps.
Global Youth Rely on “Curators of Cool”
Teens and young adults seek out sources that help them navigate through the clutter
When It Comes To Movies, Who We Watch With Influences Behavior
Movie viewers have different habits with different viewing companions, according to a new Viacom study
Youth in Flux: The Fanzine
Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.
Gen X Today in Latin America
What is life like for Gen Xers in Latin America – and how do they differ from their global peers?
Global Preschoolers and Their Favorite Toys
A new Viacom study reveals the most popular toy categories among global kids 2 to 5.
The Film – Little Big Kids: Preschoolers Ready for Life
A 10-minute film gives a window into the lives of today’s global preschoolers.
Global Youth Get Their Culture From Everywhere
Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.
Consumers All Over the World Love Movies
Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives
Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”
In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.
For Youth Today, the Physical and Virtual Worlds Are Merging
The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.
Global Youth Want a More Accepting World, Starting With Themselves
Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.
Preschoolers’ Parents Seek Out the Developmental Benefits of Technology
Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.
The 3 Life Strategies Youth Use To Survive and Thrive
Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.
Parents of Global Preschoolers Value Playful Learning
A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.
Youth in Flux: Hyperaware and Wise Beyond Their Years
Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.
Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.
Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences
Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study
Viacom Presents: Little Big Kids, Preschoolers Ready for Life
Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.
In Latin America, LGBT Acceptance Is Widening
Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.
Brazilian Young People and Cars
Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...
How Young People in Latin America Are Listening To Music
Music is a fundamental part of the lives of young people in Latin America. It acts as an emotional catalyst...
Latin American Young People and Personal Care
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
Latin American Young People and Cars
In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...
How Brazilian Young People Are Listening To Music
Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...
Brazilian Young People and Personal Care
Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...
Celebrating the 20th Anniversary of World Television Day
It's World Television Day! Check out our latest stories about how people around the world are viewing.
Indian Youth and the Emergence of Dark Social
In India, young people want to share on private social platforms so they can protect their public online identities.
Kids in Nigeria and South Africa: Confident, Yet Sheltered
A Nickelodeon Kids & Family GPS study looks at what kids in Nigeria and South Africa are like – and how they differ from their global peers.
Gen X Women Incite Change Through Individual Actions
When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.
Consumers Want Character-Branded Baby Products That Make a Child Smile
A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.
Gen X Today: The Documentary
Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.
VIMN Unveils Findings From New Research Gen X Today: My life. My way.
New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace
For Gen X, Midlife Is No Crisis
Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.
At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office
Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.
Gen X’s Unconventional Approach To Sex, Friendship and Family
Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study
Gen X Today: My life. My way.
Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.
Generation X: Trailblazers, Hidden in Plain View
Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!
Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth
A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.
For Indian Youth, Success Is More About Satisfaction Than Money
A new study reveals that young people in India value a sense of purpose and the respect of others more than money.
Audiences Choose Short-Form Content Based on How They Want To Feel
Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.
LGBT Acceptance Is on the Rise Among Global Parents
Global parents’ views of the LGBT community are loosening up — and entertainment has a powerful influence upon their attitudes, according to a new study.
For Global Kids, Linear TV Is the #1 Source
A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.
For Teens, Music Is Mobile and Context is the New Genre
Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...
Make Life Funnier. Every Day. Everywhere.
Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.
European Youth Caution Older Generations: “Don’t Be Afraid of This Open World”
Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future
Following the Brexit Vote, Young Europeans Worry About Restricted Travel
Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern
After the Brexit Vote, Young Europeans Cautiously Look to a United Future
Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.
Flux Is In and Fluff Is Out for Indian Young People
This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.
Comedy Is Much Loved in Australia, and Mostly Viewed on TV
A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.
Infographic: LGBT Rights Are Human Rights
Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.
Drama Series “MTV Shuga” Increases Prevention of HIV/AIDS in Africa
“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.
In India, Bravery and Courage Inspire Young People
A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.
As Filipino LGBT Attitudes Evolve, a Transgender Congresswoman Is Elected
The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.
For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds
Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.
Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off
For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.
For German Young People at Work, Fun Is Important—But So Is Money
A new MTV Knowing Youth study looks at how German young adults are experiencing the world of work today — and compares their impressions with those of slightly older workers.
La ansiedad de los padres ha resultado en una generación de niños responsables
Según un nuevo análisis de Nickelodeon Kids and Family GPS, hoy en día los padres del mundo están nerviosos, y como resultado, los niños tienden a atenerse a las reglas del juego.
Anxious Parenting Has Bred a Generation of Responsible Kids
Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.
Infographic: Global Adults and Movies
What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...
In the UK, a Growing Appetite for Gaming and eSports
A new MTV Knowing Youth study finds that most young people in the UK are gamers--and many enjoy watching others play.
With So Many Ways to Watch TV Content, Kids Choose Whatever Is Easiest
Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.
Global Adults Are Big Movie Fans
A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.
In an Uncertain World, Global Parents Turn to Overprotection
Parents around the world are anxious -- and they protect their kids through "friendship."
What Do People Outside the US Think of America’s 2016 Presidential Election?
A new press release shows highlights from a recent international study about the U.S. Presidential Election.
Love and Dating Online in Germany
A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.
This Is Our Audience: Adults
A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.
This Is Our Audience: Youth
A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.
This Is Our Audience: Kids and Family
A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.
Global Kids Are Enthusiastic and Engaged Movie Fans
Kids love engaging with movies—and parents want to enjoy them too, according to a recent Viacom International Media Networks study.
The Engaged Viewer: Using New Sources to Tune In More Than Ever
From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.
Pied Piper or Follower: Australian Kids and the Meaning of “Fandom”
Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.
Young People Ask Themselves “What Movie Do You Want to Go See?”
How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks...
A Call to Action for the International Media Research Industry
It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.
How Kids Influence Food-Related Purchases
A Nickelodeon Kids and Family GPS study takes a look at family dynamics surrounding kids and food, with a focus on breakfast.
How Global Audiences Are Optimizing Their Viewing Experience
Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.
Young People Are Passionate (and Informed!) Movie Fans
Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.
Little Big Influencers in Northern Europe
Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.
Employment in the UK: An 18-24 View
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
TV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards
Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.
Kids and Gaming in the UK
Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.
How Brands Can Harness the Power of Fans
Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.
Global Families’ Views on Marriage and Children
While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.
What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV
The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.
Views on Money Among Global Young Families
As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.
TV RE[DEFINED]: How Global Viewers Discover New Shows
Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].
Kids and Devices: TV Is Easiest, Tablets Are Most Portable
What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...
Introducing the Influential Catalyst
Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...
Nickelodeon Family GPS Recalibration: Kids and Winning
Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...
Global Millennials Support Marriage Equality
Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...
MTV Knowing Youth Launches F*ck Boring, Ignite Passion
Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.
TV RE[DEFINED] Launches in Brazil
In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...
The Power of Fans Comes From “Fandorsement”
What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?
Global Kids’ Responsibilities, Rules, and Repercussions at Home
Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...
Infographic: The Benefits of Fandom
What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...
Habits and Attitudes of Italian Parents
A recent Nickelodeon Kids & Family GPS analysis takes a look at how parents in Italy differ from their global peers.
Politics and the UK General Election: An 18-24 View
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
Engagement and Loyalty Among Latin American Tweens
What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...
Infographic: Not Your Parents’ Fandom…
Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...
How Global Viewers Are Redefining Their Relationship With Television
Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...
VIMN Unveils New Study: TV RE[DEFINED]
“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...
In a Tight Economy, Hispanic Millennials Crave More Work
Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal. Tr3s...
What “Innovation” Means To European Young People
When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...
As Millennials Become Parents, Global Family Dynamics Change
What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...
Comedy Central’s Latest Study Delves into “Fandom”
How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...
Engagement and Loyalty Among Latin American Millennials
What do engagement and loyalty mean to Millennials in Latin America? To answer this question, MTV Knowing Youth commissioned a...
Hispanic Millennials Pool Resources To Win
Many Hispanic young adults are working toward getting to where they want to be in their careers—but they’re not there...
Millennials Are Curious, Family-Oriented, Happy
How do young people see the world? And when they think about the future, what do they envision? A recent...
What’s Hot in Gaming Among Global Parents and Kids?
What role does gaming play in kids’ lives? What drives gaming choices, what devices do they use, and what types...
Jobs Hispanic Millennials Admire Most (and Least)
What professions do Hispanic Millennials really respect? And which hold little appeal for them? Tr3s talked to Latino young adults...
World AIDS Day and Global Young Adults
Celebrated each year on December 1st, World AIDS Day is a time for people worldwide to unite in the fight...
TV Must Be Tailored: TV S.M.A.R.T.
In our conversations with people around the world, one thing is clear: TV is a very important part of people’s...
As With Other Generations, Stability Is a Goal for Millennials
When Millennials around the world were asked to consider what their lives might be like in the future, one theme...
Modern Mums in Australia: Paranoid or Prepared?
When it comes to understanding moms today, there is no one-size-fits-all solution. Those with young kids span two generations, Millennials...
What Does “Success” Mean To Hispanic Millennials?
In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with...
Christian Kurz Speaks at Mipcom 2014
Earlier today, Christian Kurz, VP of Research and Insights at Viacom International Media Networks, presented some new research on young...
How Money and Social Media Influence Hobbies and Activities
How does money affect the way young people engage with activities that interest them? And how does social media influence...
Christian Kurz Published in Television Business International
Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of...
TV Must Be Relevant: TV S.M.A.R.T.
In the past, TV content was viewable on one device: the TV set.While television sets remain the favorite way to...
Spending and Saving Among Latin American Tweens
What are Latin American tweens’ habits when it comes to spending and saving? A recent Nickelodeon study based on an...
How Hispanic Millennials Are Consuming TV Content
Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more...
Millennials Want Career Fulfillment and Diverse Opportunities
What do Millennials aspire to when they consider their career possibilities? How has coming of age in a difficult economy...
In Turkey, Women Protest With Laughter
‘Women should not laugh in public’: This is what Turkey’s Deputy Prime Minister Bulent Arinc declared at a celebration marking...
In a Commercial, Entertainment Means Effectiveness
Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....
TV Must Be Mobile: TV S.M.A.R.T
Just as the social experience of TV no longer requires the physical presence of the people we watch with, we’re...
TV SMART: Viewers Use a “Hierarchy of Screens”
Viewers have access to an average of 7.7 screens at home, and they watch TV on many of them....
Proving Comedy’s Halo Effect on Advertisements
Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...
The “Born-Free” Generation in South Africa
April 27th, 1994 has a special meaning in South Africa: citizens of all races were allowed to take part in...
TV SMART: Linear TV Viewing Remains Strong
Viewers continue to watch linear TV, even as they seek out content in new ways. For an overview of Viacom...
TV Remains a Social Experience: TV S.M.A.R.T.
In the not-too-distant past, when we wanted to experience a TV program with another person, we sat down together in...
Comedy Central: Power of Laughter
Read more about Comedy Central’s International study on humor and advertising receptiveness here.
TV S.M.A.R.T: Anytime, Anywhere – The Evolution Continues
It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project...
In a Multi-Screen Home, TV Remains King
Viacom International Media Networks CEO Robert Bakish previews upcoming research project TV S.M.A.R.T. to CNBC and at his keynote at...
Comedy Central and the Hidden Power of Laughter
In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...
The Latinization of America … A ‘Next Normal’ Exploration
It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have...
Christian Kurz Talks To Research-Live About The Next Normal
Research-live.com talked to Christian Kurz, VP of Research & Insights at Viacom International Media Networks, about the results of The Next...
The Next Normal- Now Across 32 Countries
This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...
The New Millennials Will Keep Calm and Carry On – Younger vs. Older Millennials in The Next Normal
Today, 18 June, our colleagues at MTV US unveiled the results of their “The New Millennials Will Keep Calm...
The Next Normal at Yale Customer Insights Conference 2013
Christian Kurz, Vice President, Research & Insights for Viacom International Media Networks recently travelled to New Haven to present our...
The Next Normal Launches in Poland
Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...
Millennials in Brazil
On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...
Brands and Millennials in Brazil
ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...
Brazilian Millennials and Brands
Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...
US Hispanic Adult Millennials Living “The Next Normal”
Nancy Tellet, SVP of Research for our Americas cluster, presented the key findings of our recent study “Hispanic Adult Millennials...
The Next Normal – Most Loved Devices
Check out our series of infographics on The Next Normal
The Next Normal- Communication in a Digital World
Check out our The Next Normal infographic
The Next Normal- Friends and Family
Check out our The Next Normal Infographic
Mexican Millennials Are The Happiest In The World
Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...
The Next Normal – Social Media
Check out our The Next Normal Infographic
The Next Normal – Pride and Tolerance
Check out our The Next Normal Infographic
Family, Success, and Optimism makes Millennials the Happiest in the World
Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...
The Next Normal – Success and Happiness
Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...
The Next Normal in Argentina, Mexico, and Brazil
Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...
Success is Part of Happiness for Millennials
Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...
Media Is Part of Happiness for Latin American Millennials
Millennials talk about the internet and television but the next generation will be more concerned about the content of the...
Millennials in Argentina have the Lowest Rate of Stress
Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...
Kids of Today and Tomorrow- Post-Millennials
“Humor is the social currency for these happy, less stressed, overprotected achievers.” With our “The Next Normal” study, we went...
The Next Normal at Adobe Summit Salt Lake City 2013
Today we launched The Next Normal, our international millennial insights project to the US audience with our VP Research +...
What’s ‘The Next Normal’ for Asian Millennials?
Originally Published on the Viacam Blog. Viacom International Media Networks’ vice president of research and insights Christian Kurz travelled to...
Young, Unhappy and Looking to Emigrate
Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...
Millennials are Tolerant and Open Minded Sharers
After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...
Economic Crisis Won’t Dampen Our Spirits – Youth
Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...
The Next Normal Video
Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...
GLOCAL Millennials: The Next Normal
Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...
The Next Normal: Who Am I?
The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...
