In a Multi-Screen Home, TV Remains King
Viacom International Media Networks CEO Robert Bakish previews upcoming research project TV S.M.A.R.T. to CNBC and at his keynote at the Mobile World Congress.
VIMN insights spoke to over 27,000 respondents across 32 countries to unearth the HOW and WHY of changing content consumption. The findings of the project “TV S.M.A.R.T.: Anytime, Anywhere – The Evolution Continues” will be released on this blog next week, and as part of his keynote at the Mobile World Congress in Barcelona, Bakish previewed some of them: