Comedy Central: Power of Laughter
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Read more about Comedy Central’s International study on humor and advertising receptiveness here.
Related Topics: Research Articles, Television & Media, Teens/Young Adults, Adults, Advertising, Global, The Power of Laughter
Read more about Comedy Central’s International study on humor and advertising receptiveness here.
Related Topics: Research Articles, Television & Media, Teens/Young Adults, Adults, Advertising, Global, The Power of Laughter
Emotions play an important role in almost all content viewing decisions.
Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.
Read more about Comedy Central’s International study on humor and advertising receptiveness here.