They have access to 3 connected devices on average and 60% use social media.
A video from our new study shows how people around the world feel about on-screen representation.
Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.
Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.
Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.
Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.
Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.
In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.
Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.
Raising kids today is complicated, sometimes pulling parents in different directions.
Kids are front and center in family life and the relationship between kids and their parents is closer than ever.
An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.
The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.
Our latest insights on teens in the UK
See the findings from our latest study on kids – and hear what the kids themselves told us!
With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.
At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.
What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.
In a fast-paced world, kids know that there are many ways to live life.
A new study looks at today’s top passion points among kids in 30 countries.
A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.
Emotions play an important role in almost all content viewing decisions.
Authenticity is about turning unique sources of inspiration into something new.
An always-on generation is drawn to being #first – and to being more mindful
Teens and young adults seek out sources that help them navigate through the clutter
Movie viewers have different habits with different viewing companions, according to a new Viacom study
Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.
Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.
Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives
The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.
Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.
Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.
Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.
Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.
New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace
Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.
Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.
Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study
Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.
Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!
Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.
Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.
What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...
A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.
A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.
Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.
Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...
What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?
What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...
Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...
How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...
Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....
Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...
Read more about Comedy Central’s International study on humor and advertising receptiveness here.
In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...