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Author: James Guerrier

Kids Have Access to Many Devices and Use Social Media Mainly to Consume Content

They have access to 3 connected devices on average and 60% use social media.

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James Guerrier

Reflecting Me: The Video

A video from our new study shows how people around the world feel about on-screen representation.

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James Guerrier

The Effects of Poor Representation Run Deep

Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.

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James Guerrier

As Global Young People Look to the Future, the Environment Is a Top Concern

Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.

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James Guerrier

Household Tasks Are an Extended Family Affair

Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.

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James Guerrier

The Pandemic Has Inspired Young People to Trust Their Families and Their Doctors More

Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.

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James Guerrier

Kids Are Engaged Consumers Who Exert a Powerful Influence on Family Purchases

Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.

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James Guerrier

Beyond 2020: The Video

In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.

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James Guerrier

Creating for and Communicating with Tomorrow’s Families

Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.

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James Guerrier

Parenting Is A Balancing Act

Raising kids today is complicated, sometimes pulling parents in different directions.

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James Guerrier

In Today’s Families, Kids Come First

Kids are front and center in family life and the relationship between kids and their parents is closer than ever.

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James Guerrier

Kids of the World: The Book

An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.

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James Guerrier

Brexit Has Caused UK Young Adults to Lose Faith in Politics

The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.

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James Guerrier

UK Teens Are Ambitious and Feel Pressure to Succeed

Our latest insights on teens in the UK

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James Guerrier

Kids of the World: The Video

See the findings from our latest study on kids – and hear what the kids themselves told us!

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James Guerrier

Global Kids Are Developing a Fearless Attitude Toward Life

With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.

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James Guerrier

Kids Are Developing Skills to Thrive in a Fast-Changing World

At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.

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James Guerrier

Kids Flourish with the Support of Family, Friends and Pets

What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.

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James Guerrier

Today’s Global Kids Embrace Change and Fluidity

In a fast-paced world, kids know that there are many ways to live life.

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James Guerrier

Kids Around the World Treasure Quality Time With Family and Friends Above All Else

A new study looks at today’s top passion points among kids in 30 countries.

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James Guerrier

In an Ideal Career, Teens and Young Adults Value Passions Over Profit

A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.

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James Guerrier

When It Comes To Content, Emotion Really Is King

Emotions play an important role in almost all content viewing decisions.

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James Guerrier

For Youth, “Copying” Is the Path to Originality

Authenticity is about turning unique sources of inspiration into something new.

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James Guerrier

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and to being more mindful

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James Guerrier

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter

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James Guerrier

When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study

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James Guerrier

Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.

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James Guerrier

Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives

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James Guerrier

For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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James Guerrier

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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James Guerrier

Youth in Flux: Hyperaware and Wise Beyond Their Years

Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.

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James Guerrier

Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.

Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.

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James Guerrier

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Anna Noel Taylor, Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Anna Noel Taylor, Christian Kurz, James Guerrier

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Anna Noel Taylor, Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Anna Noel Taylor, Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Anna Noel Taylor, Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Anna Noel Taylor, Christian Kurz, James Guerrier

Generation X: Trailblazers, Hidden in Plain View

Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!

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Anna Noel Taylor, Christian Kurz, James Guerrier

Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

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James Guerrier

Make Life Funnier. Every Day. Everywhere.

Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.

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James Guerrier

Infographic: Global Adults and Movies

What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...

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James Guerrier

Global Adults Are Big Movie Fans

A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.

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James Guerrier

This Is Our Audience: Adults

A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.

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James Guerrier

How Brands Can Harness the Power of Fans

Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.

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James Guerrier

Introducing the Influential Catalyst

Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...

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James Guerrier

The Power of Fans Comes From “Fandorsement”

What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?

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James Guerrier

Infographic: The Benefits of Fandom

What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...

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James Guerrier

Infographic: Not Your Parents’ Fandom…

Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...

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James Guerrier

Comedy Central’s Latest Study Delves into “Fandom”

How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...

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James Guerrier

In a Commercial, Entertainment Means Effectiveness

Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....

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James Guerrier

Proving Comedy’s Halo Effect on Advertisements

  Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...

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James Guerrier

Comedy Central: Power of Laughter

  Read more about Comedy Central’s International study on humor and advertising receptiveness here.

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James Guerrier

Comedy Central and the Hidden Power of Laughter

In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...

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James Guerrier