In the US, BIPOC Teens Live in More Diverse Worlds Than White Teens
The demographics of school and social circles for America’s diverse generation of teens.
Author: ViacomCBS Global Insights
While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially
A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.
Happy World Television Day!
Each November 21st, we take a moment to recognize the power of television.
In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue
They primarily learn about politics from people they know and stay informed via the internet.
Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families
Insights on kids aged 6 to 11 in Hungary.
Celebrating Quality Content on World TV Day
Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.
Portuguese Kids Are Tech-Savvy, Confident, and Close to Their Families
Our latest research on kids aged 6 to 11 in Portugal.
Test Your Knowledge of Teens
A new quiz based on our latest research tests your understanding of today’s teen market.
Saudi Teens Are Adaptable and Determined to Make the Most Out of Life
Findings about teens in Saudi Arabia from our recent My Teen Life study.
Saudis Are Managing Stress in New Ways and Feeling Empowered
Stress levels are rising in Saudi Arabia, along with feelings of empowerment, authenticity and optimism. Technology use and humor help them cope with life’s challenges.
In Latin America, Optimism and Resilience Rise Amid Safety Concerns
A recent study looks at how people in Latin America feel about the world today.
On World TV Day, Celebrating the Power of TV
Each November 21st, we give special recognition to the medium that connects us all – television!
Indian Youth Choose Rooted Pragmatism Over Blind Optimism
Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.
Explore the VMAs’ Best New Artist Category with Our New Interactive Tool
As Sunday’s 2017 Video Music Awards approaches, a new tool lets you dig into data on past winners.
Familiar Sights and Sounds Attract Viewers’ Attention
Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.
Celebrating World Turtle Day
On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.
Gen X Today in Latin America
What is life like for Gen Xers in Latin America – and how do they differ from their global peers?
In Latin America, LGBT Acceptance Is Widening
Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.
Brazilian Young People and Cars
Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...
How Young People in Latin America Are Listening To Music
Music is a fundamental part of the lives of young people in Latin America. It acts as an emotional catalyst...
Latin American Young People and Personal Care
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
Latin American Young People and Cars
In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...
How Brazilian Young People Are Listening To Music
Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...
Brazilian Young People and Personal Care
Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...
Indian Youth and the Emergence of Dark Social
In India, young people want to share on private social platforms so they can protect their public online identities.
Kids in Nigeria and South Africa: Confident, Yet Sheltered
A Nickelodeon Kids & Family GPS study looks at what kids in Nigeria and South Africa are like – and how they differ from their global peers.
Consumers Want Character-Branded Baby Products That Make a Child Smile
A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.
Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth
A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.
For Indian Youth, Success Is More About Satisfaction Than Money
A new study reveals that young people in India value a sense of purpose and the respect of others more than money.
For Global Kids, Linear TV Is the #1 Source
A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.
For Teens, Music Is Mobile and Context is the New Genre
Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...
Flux Is In and Fluff Is Out for Indian Young People
This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.
Infographic: LGBT Rights Are Human Rights
Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.
Drama Series “MTV Shuga” Increases Prevention of HIV/AIDS in Africa
“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.
In India, Bravery and Courage Inspire Young People
A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.
For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds
Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.
Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off
For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.
Anxious Parenting Has Bred a Generation of Responsible Kids
Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.
In the UK, a Growing Appetite for Gaming and eSports
A new MTV Knowing Youth study finds that most young people in the UK are gamers--and many enjoy watching others play.
With So Many Ways to Watch TV Content, Kids Choose Whatever Is Easiest
Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.
In an Uncertain World, Global Parents Turn to Overprotection
Parents around the world are anxious -- and they protect their kids through "friendship."
What Do People Outside the US Think of America’s 2016 Presidential Election?
A new press release shows highlights from a recent international study about the U.S. Presidential Election.
Love and Dating Online in Germany
A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.
This Is Our Audience: Youth
A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.
This Is Our Audience: Kids and Family
A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.
Employment in the UK: An 18-24 View
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
Kids and Gaming in the UK
Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.
Global Families’ Views on Marriage and Children
While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.
Views on Money Among Global Young Families
As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.
Kids and Devices: TV Is Easiest, Tablets Are Most Portable
What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...
Nickelodeon Family GPS Recalibration: Kids and Winning
Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...
MTV Knowing Youth Launches F*ck Boring, Ignite Passion
Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.
Global Kids’ Responsibilities, Rules, and Repercussions at Home
Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...
Politics and the UK General Election: An 18-24 View
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
Engagement and Loyalty Among Latin American Tweens
What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...
In a Tight Economy, Hispanic Millennials Crave More Work
Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal. Tr3s...
What “Innovation” Means To European Young People
When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...
As Millennials Become Parents, Global Family Dynamics Change
What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...
Engagement and Loyalty Among Latin American Millennials
What do engagement and loyalty mean to Millennials in Latin America? To answer this question, MTV Knowing Youth commissioned a...
Hispanic Millennials Pool Resources To Win
Many Hispanic young adults are working toward getting to where they want to be in their careers—but they’re not there...
Sex Attitudes and Behaviors Among European Youth
How comfortable are young people when it comes to talking about sex? Are they using condoms? And do they worry...
What’s Hot in Gaming Among Global Parents and Kids?
What role does gaming play in kids’ lives? What drives gaming choices, what devices do they use, and what types...
Jobs Hispanic Millennials Admire Most (and Least)
What professions do Hispanic Millennials really respect? And which hold little appeal for them? Tr3s talked to Latino young adults...
What Does “Success” Mean To Hispanic Millennials?
In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with...
How Money and Social Media Influence Hobbies and Activities
How does money affect the way young people engage with activities that interest them? And how does social media influence...
Spending and Saving Among Latin American Tweens
What are Latin American tweens’ habits when it comes to spending and saving? A recent Nickelodeon study based on an...
How Hispanic Millennials Are Consuming TV Content
Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more...
Comedy Central Power of Laughter Wins Big at ESOMAR Congress
Earlier today, Comedy Central International’s Power of Laughter project won the award for Best Methodological Paper at ESOMAR Congress 2014...
Comedy Central and MTV India Present at ESOMAR Congress
Viacom took the stage earlier today at ESOMAR Congress 2014, which kicked off in Nice, France on Sunday, September 7th....
In Turkey, Women Protest With Laughter
‘Women should not laugh in public’: This is what Turkey’s Deputy Prime Minister Bulent Arinc declared at a celebration marking...
The “Born-Free” Generation in South Africa
April 27th, 1994 has a special meaning in South Africa: citizens of all races were allowed to take part in...
The Latinization of America … A ‘Next Normal’ Exploration
It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have...
The Next Normal- Now Across 32 Countries
This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...
The Next Normal with Kirsty Bloore at the University of Sydney
Kirsty Bloore, Research Director at Viacom International Media Networks: Australia & New Zealand, presented the findings of The Next Normal, at...
The Next Normal Launches in Poland
Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...
Millennials in Brazil
On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...
Brands and Millennials in Brazil
ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...
Brazilian Millennials and Brands
Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...
US Hispanic Adult Millennials Living “The Next Normal”
Nancy Tellet, SVP of Research for our Americas cluster, presented the key findings of our recent study “Hispanic Adult Millennials...
The Next Normal – Most Loved Devices
Check out our series of infographics on The Next Normal
The Next Normal- Friends and Family
Check out our The Next Normal Infographic
Mexican Millennials Are The Happiest In The World
Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...
AZ Noticias Speaks on The Next Normal in Latin America
TV plays an important part of the lives of Latin American Millennials from birth. It’s one of the ways that...
The Next Normal – Social Media
Check out our The Next Normal Infographic
The Next Normal – Pride and Tolerance
Check out our The Next Normal Infographic
Neo Talks about The Next Normal
Success and a close relationship with family is related to happiness for Millennials. Here’s the story as told by our...
Impune Mex Reports on The Next Normal
Millennials in Latin America talk to close friends, listen to music, and watch TV as ways of relieving stress and...
Protesta Urbana Speaks on The Next Normal
Millennials in Latin America find that technology and the internet have helped them contribute new ideas and access other cultures....
Family, Success, and Optimism makes Millennials the Happiest in the World
Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...
The Next Normal – Success and Happiness
Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...
UNO TV Interprets Results of the Next Normal
Latin American Millennials use television and music as ways to relieve stress. Older Millennials even play videos games to maintain...
The Next Normal in Argentina, Mexico, and Brazil
Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...
Success is Part of Happiness for Millennials
Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...
Rio Negro Speaks on The Results of The Next Normal
Despite the global economic crisis, Millennials in Latin America still keep a positive outlook and remain happy. Here’s the story...
Media Is Part of Happiness for Latin American Millennials
Millennials talk about the internet and television but the next generation will be more concerned about the content of the...
Camara Argentina De Agencias De Medias Speaks on The Next Normal Results
Millennials in Latin America use technology to assist in their happiness and maintain relationships. Here’s the story as told by...
Millennials in Argentina have the Lowest Rate of Stress
Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...
Excelsior Talks about The Next Normal
Constant usage of social media helps makes life easier for Latin American Millennials , who use it to interact globally....
Kids of Today and Tomorrow- Post-Millennials
“Humor is the social currency for these happy, less stressed, overprotected achievers.” With our “The Next Normal” study, we went...
Young Aussies Hooked up To Optimism
As mentioned in an earlier post, Colleen Fahey Rush, Viacom Media Networks Chief Research Officer, is presenting at the ASTRA...
Colleen Fahey Rush speaks with Australia’s Mediaweek about The Next Normal
In the run-up to her speech at the ASTRA (Australian Subscription Television and Radio Association) conference in Sydney, Colleen Fahey...
The Next Normal: Be Viacom Talking Shop
BE VIACOM Talking Shop first opened its doors in October, showcasing the best of our brands in a pop-up shop...
Dave Lynn talks to The Independent about The Next Normal
Dave Lynn, Managing Director of Viacom International Media Networks for UK, Australia and Central Eastern Europe recently talked to the...
Young, Unhappy and Looking to Emigrate
Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...
Bob Bakish talks to Fox Business about The Next Normal
Bob Bakish, President and Chief Executive Officer, Viacom International Media Networks, talked to Fox Business about our global insights projects on Millennials...
Millennials are Tolerant and Open Minded Sharers
After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...
Economic Crisis Won’t Dampen Our Spirits – Youth
Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...
Social Media makes German Millennials Happy!
As part of our the roll out for The Next Normal research, our team in Germany worked with trade publication...
The Next Normal at the Monaco Media Forum
Colleen Fahey Rush, EVP & Chief Research Officer for Viacom Media Networks travelled to Monaco to launch our global study...
Millennials Bezorgd om de Crisis Maar nog Steeds Gelukkig
Here’s the Netherland’s Kids en Jongeren’s take on our The Next Normal. Millennials bezorgd om de crisis maar nog steeds...
The Next Normal Video
Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...
Familjekär: Life in or Fondness for One’s Home and Family
Sweden’s Norran newspaper (gotta love the elk on the logo) calls Millennials “En familjekär generation” based on our The Next...
Generation Y tar över – Millennials are taking over
Sweden’s Dagens Nyheter on our global research into Millennials. De är toleranta och flexibla, men också mer krävande och kritiska...
Contenido Talks About the Results of The Next Normal
76% of Millennials describe themselves as “very happy”. Millennials positivity keeps their stress levels fairly low. Here’s the story as told...
GLOCAL Millennials: The Next Normal
Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...
En lycklig generation – One Lucky Generation
How’s your Swedish? Here is Svenska Dagbladet on The Next Normal. Arbetslösheten är det största världsproblemet som måste lösas, följt...
Who Millennials Really are and Why Entrepreneurs can’t afford to forget Them
Upstart Business Journal has turned our The Next Normal insight study into a photo gallery of Millennials. Click here to...
Viacom study finds Milennials are ‘happy’ despite economy and Egyptians only ones who recognise effect from technology after Arab Spring
Here’s The Drum’s story on our The Next Normal research launched at the Monaco Media Forum. Speaking about technology, Fahey-Rush...
The Next Normal: Who Am I?
The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...
