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Little Big Influencers in Northern Europe
Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.
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Anna Noel Taylor
Around the World, Kids Exert a Powerful Influence on Household Decisions
How do kids influence household purchase decisions around the world?
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Anna Noel Taylor
Latin American Young People and Personal Care
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
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ViacomCBS Global Insights
