In Lockdown, American Parents Are Anxious, Creating New Routines, and Loosening Up Kids’ Media Restrictions

We interviewed parents in the US about daily life during the Covid-19 pandemic - and heard a mix of happiness and struggle.

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Ron Geraci, Paramount Insights

Polish Kids Have More Access to Devices and Social Media than Their European Peers

Our latest research on Polish kids aged 6 to 11.

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Paramount Insights

In China, Vacations and Day Trips Are a Family Affair

People in China take more trips than people elsewhere, and kids have a strong influence on their travel decisions.

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Paramount Insights

Wanting Political Change, More Young Americans Voted in the Midterm Elections

Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election.

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Paramount Insights

For Australian Millennials, Music and Humor Are Sources of Resilience

Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.

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Paramount Insights, Kirsty Bloore

As the Midterm Elections Approach, Young Americans Trust Their Own Generation the Most

Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes.

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Paramount Insights

As Young Americans’ Sense of Political Empowerment Skyrockets, They Give the Government a Failing Grade

The second wave of an ongoing tracker of youth political sentiments in the US reveals a rising belief that young people can influence the government.

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Paramount Insights

Feeling Ignored by Politicians, Young Americans Look to the Midterm Elections

America’s next generation of voters feels disenfranchised – and plans to vote in November.

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Paramount Insights

In the US, Young Voters Are Ready for Change

The youngest generation of American voters is unhappy with the state of US politics – and poised to take action.

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Paramount Insights

Saudis Are Managing Stress in New Ways and Feeling Empowered

Stress levels are rising in Saudi Arabia, along with feelings of empowerment, authenticity and optimism. Technology use and humor help them cope with life’s challenges.

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Paramount Insights

Amid Rising Discrimination in the US, Young People Refuse to Stand Idle

A new study found that while prejudice is commonplace in the US, young Americans are speaking out to confront it.

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Paramount Insights

Kids Flourish with the Support of Family, Friends and Pets

What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.

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Paramount Insights, James Guerrier

INFOGRAPHIC: Staying Grounded in an Uncertain World

People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.

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Anna Noel Taylor, Paramount Insights

In an Ideal Career, Teens and Young Adults Value Passions Over Profit

A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.

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Paramount Insights, James Guerrier

Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A new project illustrates how Chinese kids are similar and different from their global peers.

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Paramount Insights, Kirsty Bloore

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

An infographic illustrates how people are managing stress and coping in an increasingly stressful world.

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Anna Noel Taylor, Paramount Insights

Explore the VMAs’ Best New Artist Category with Our New Interactive Tool

As Sunday’s 2017 Video Music Awards approaches, a new tool lets you dig into data on past winners.

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Paramount Insights

For South African Parents, Play and Technology Are Educational

Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.

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Giuliana Dias, Paramount Insights

In China, People Are Stressed Yet Happy

Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.

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Paramount Insights, Kirsty Bloore

For South Africa Youth, Technology Is a Source of Anxiety and Inspiration

Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...

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Giuliana Dias, Paramount Insights

Introducing The Next Normal: Rise of Resilience

Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.

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Anna Noel Taylor, Paramount Insights

Familiar Sights and Sounds Attract Viewers’ Attention

Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.

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Paramount Insights

When It Comes To Content, Emotion Really Is King

Emotions play an important role in almost all content viewing decisions.

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Paramount Insights, James Guerrier

To Celebrate Pride Month, Logo Reveals the Most LGBTQ-Friendly Companies in the US

New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.

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Rachel Cooper, Paramount Insights

In South Africa, Generation X Is Redefining Adulthood

A look at how Gen Xers in South Africa differ from their global peers.

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Giuliana Dias, Paramount Insights

Ireland’s First Gay Prime Minister Reveals Evolving LGBT Attitudes

A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.

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Cara O'Flynn, Paramount Insights

In the Netherlands, Nickelodeon Goes Off the Air for a Day to Encourage Outdoor Play

It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.

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Paramount Insights

For Youth, “Copying” Is the Path to Originality

Authenticity is about turning unique sources of inspiration into something new.

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Paramount Insights, James Guerrier

Meet Our Modern Dads

A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.

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Anna Noel Taylor, Paramount Insights

In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.

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Mariana Saes, Paramount Insights

Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.

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Paramount Insights

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and to being more mindful

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Paramount Insights, James Guerrier

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.

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Anna Noel Taylor, Paramount Insights

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Anna Noel Taylor, Paramount Insights

In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.

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Anna Noel Taylor, Paramount Insights

Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

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Katie Maggio, Paramount Insights

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter

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Paramount Insights, James Guerrier

When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study

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Paramount Insights, James Guerrier

Gen X Today in Latin America

What is life like for Gen Xers in Latin America – and how do they differ from their global peers?

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Paramount Insights

Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Anna Noel Taylor, Paramount Insights

The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers. 

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Anna Noel Taylor, Paramount Insights

Global Youth Get Their Culture From Everywhere

Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.

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Paramount Insights

Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives

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Paramount Insights, James Guerrier

Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”

In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.

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Paramount Insights, Kirsty Bloore

For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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Paramount Insights, James Guerrier

Consumers Want Character-Branded Baby Products That Make a Child Smile

A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.

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Paramount Insights

Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.

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Paramount Insights

For Indian Youth, Success Is More About Satisfaction Than Money

A new study reveals that young people in India value a sense of purpose and the respect of others more than money.

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Paramount Insights

For Global Kids, Linear TV Is the #1 Source

A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.

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Paramount Insights

For Teens, Music Is Mobile and Context is the New Genre

Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...

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Paramount Insights

Flux Is In and Fluff Is Out for Indian Young People

This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.

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Paramount Insights

Comedy Is Much Loved in Australia, and Mostly Viewed on TV

A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.

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Paramount Insights, Kirsty Bloore

Infographic: LGBT Rights Are Human Rights

Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.

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Paramount Insights

Drama Series “MTV Shuga” Increases Prevention of HIV/AIDS in Africa

“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.

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Paramount Insights

In India, Bravery and Courage Inspire Young People

A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.

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Paramount Insights

For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds

Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.

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Paramount Insights

Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off

For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.

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Paramount Insights

For German Young People at Work, Fun Is Important—But So Is Money

A new MTV Knowing Youth study looks at how German young adults are experiencing the world of work today — and compares their impressions with those of slightly older workers.

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Paramount Insights, Antje Rauh

Anxious Parenting Has Bred a Generation of Responsible Kids

Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.

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Paramount Insights

In the UK, a Growing Appetite for Gaming and eSports

A new MTV Knowing Youth study finds that most young people in the UK are gamers--and many enjoy watching others play.

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Paramount Insights

With So Many Ways to Watch TV Content, Kids Choose Whatever Is Easiest

Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.

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Paramount Insights

In an Uncertain World, Global Parents Turn to Overprotection

Parents around the world are anxious -- and they protect their kids through "friendship."

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Paramount Insights

What Do People Outside the US Think of America’s 2016 Presidential Election?

A new press release shows highlights from a recent international study about the U.S. Presidential Election.

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Paramount Insights

Love and Dating Online in Germany

A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.

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Paramount Insights

This Is Our Audience: Youth

A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.

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Paramount Insights

This Is Our Audience: Kids and Family

A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.

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Paramount Insights

Pied Piper or Follower: Australian Kids and the Meaning of “Fandom”

Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.

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Paramount Insights, Kirsty Bloore

Little Big Influencers in Northern Europe

Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.

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Anna Noel Taylor, Paramount Insights

Employment in the UK: An 18-24 View

Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.

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Paramount Insights

Kids and Gaming in the UK

Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.

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Paramount Insights

Global Families’ Views on Marriage and Children

While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.

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Paramount Insights

Views on Money Among Global Young Families

As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.

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Paramount Insights

Kids and Devices: TV Is Easiest, Tablets Are Most Portable

What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...

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Paramount Insights

Nickelodeon Family GPS Recalibration: Kids and Winning

Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...

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Paramount Insights

MTV Knowing Youth Launches F*ck Boring, Ignite Passion

Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.

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Paramount Insights

Global Kids’ Responsibilities, Rules, and Repercussions at Home

Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...

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Paramount Insights

Politics and the UK General Election: An 18-24 View

Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.

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Paramount Insights

Engagement and Loyalty Among Latin American Tweens

What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...

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Paramount Insights

In a Tight Economy, Hispanic Millennials Crave More Work

Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal. Tr3s...

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Paramount Insights

What “Innovation” Means To European Young People

 When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...

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Paramount Insights

As Millennials Become Parents, Global Family Dynamics Change

What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...

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Paramount Insights

Engagement and Loyalty Among Latin American Millennials

What do engagement and loyalty mean to Millennials in Latin America? To answer this question, MTV Knowing Youth commissioned a...

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Paramount Insights

Hispanic Millennials Pool Resources To Win

Many Hispanic young adults are working toward getting to where they want to be in their careers—but they’re not there...

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Paramount Insights

What’s Hot in Gaming Among Global Parents and Kids?

What role does gaming play in kids’ lives? What drives gaming choices, what devices do they use, and what types...

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Paramount Insights

Jobs Hispanic Millennials Admire Most (and Least)

What professions do Hispanic Millennials really respect? And which hold little appeal for them? Tr3s talked to Latino young adults...

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Paramount Insights

Modern Mums in Australia: Paranoid or Prepared?

When it comes to understanding moms today, there is no one-size-fits-all solution. Those with young kids span two generations, Millennials...

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Paramount Insights, Kirsty Bloore

What Does “Success” Mean To Hispanic Millennials?

In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with...

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Paramount Insights

How Money and Social Media Influence Hobbies and Activities

How does money affect the way young people engage with activities that interest them? And how does social media influence...

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Paramount Insights

Spending and Saving Among Latin American Tweens

What are Latin American tweens’ habits when it comes to spending and saving? A recent Nickelodeon study based on an...

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Paramount Insights

How Hispanic Millennials Are Consuming TV Content

Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more...

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Paramount Insights

In Turkey, Women Protest With Laughter

‘Women should not laugh in public’: This is what Turkey’s Deputy Prime Minister Bulent Arinc declared at a celebration marking...

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Paramount Insights

The “Born-Free” Generation in South Africa

April 27th, 1994 has a special meaning in South Africa: citizens of all races were allowed to take part in...

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Paramount Insights

The Latinization of America … A ‘Next Normal’ Exploration

It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have...

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Paramount Insights

The Next Normal- Now Across 32 Countries

This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...

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Paramount Insights

The Next Normal Launches in Poland

Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...

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Millennials in Brazil

On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...

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Brands and Millennials in Brazil

ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...

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Brazilian Millennials and Brands

Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...

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US Hispanic Adult Millennials Living “The Next Normal”

Nancy Tellet, SVP of Research for our Americas cluster, presented the key findings of our recent study “Hispanic Adult Millennials...

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The Next Normal – Most Loved Devices

  Check out our series of infographics on The Next Normal

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The Next Normal- Friends and Family

Check out our The Next Normal Infographic

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Mexican Millennials Are The Happiest In The World

Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...

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The Next Normal – Social Media

Check out our The Next Normal Infographic

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The Next Normal – Pride and Tolerance

Check out our The Next Normal Infographic

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Family, Success, and Optimism makes Millennials the Happiest in the World

Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...

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The Next Normal – Success and Happiness

Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...

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The Next Normal in Argentina, Mexico, and Brazil

Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...

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Success is Part of Happiness for Millennials

Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...

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Media Is Part of Happiness for Latin American Millennials

Millennials talk about the internet and television but the next generation will be more concerned about the content of the...

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Millennials in Argentina have the Lowest Rate of Stress

Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...

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Kids of Today and Tomorrow- Post-Millennials

“Humor is the social currency for these happy, less stressed, overprotected achievers.” With our “The Next Normal” study, we went...

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Young, Unhappy and Looking to Emigrate

Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...

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Millennials are Tolerant and Open Minded Sharers

After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...

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Economic Crisis Won’t Dampen Our Spirits – Youth

Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...

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The Next Normal Video

Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...

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GLOCAL Millennials: The Next Normal

Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...

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The Next Normal: Who Am I?

The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...

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