What Makes Content Popular Today?
The five most crucial elements of popular content right now.
The five most crucial elements of popular content right now.
Despite viewers’ growing satisfaction with the amount of representation in TV shows and movies, the depth and breadth of those portrayals still need to improve.
Despite a backlash to the progress of the last few years, people around the world still believe acceptance of marginalized groups will improve.
A video from our latest Reflecting Me project shows what leading figures from around the world have to say about the state of diversity, equity, and inclusion globally.
Viewers want to see religion portrayed more often, more authentically, and with the right casting.
Media representation impacts the day-to-day lives of religious Americans – and they’d like to see their religion portrayed more frequently and insightfully.
Religion plays an important role in American culture, but media portrayals don’t always get it right.
How do consumers around the world feel about how people like them are depicted in TV shows and movies? The...
An infographic highlights key findings from Paramount and Noggin’s recent study on American families and race.
Paramount and Noggin created an interactive guide, rooted in research, for talking about race with young kids.
Our latest global study finds that simplicity, ease of use, and quality content are attracting viewers to FAST services.
Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.
Content helps them forget their troubles – and they increasingly want to see stories about the good life.
Paramount recently partnered with The Annenberg Inclusion Initiative to measure its inclusiveness on-screen and behind the camera.
From our latest global study on kids, we learned more about how kids in Brazil and Mexico see themselves and their families.
Their families and spirituality are sources of familiarity, stability, and comfort.
5 things to know about Gen Z at work.
Brazilian and Mexican kids are even more tech-savvy than their global peers, with more access to devices and social media platforms – and most of them are gamers!
Few are in committed relationships – and over half believe a best friend can be a soul mate.
They have access to 3 connected devices on average and 60% use social media.
Most Australians want to see more diversity in TV shows and movies. Nearly 1 in 4 feel poorly represented – and they’re more inclined to think things are getting worse instead of better.
Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.
Money and success are important, and they see many roads to get there.
Shows that get us talking make us feel, think, rethink, and belong.
A video from our new study shows how people around the world feel about on-screen representation.
How would kids describe the world in three words? Find out in our latest study of global kids.
Change has been slow for people who feel under-represented, but optimism about the future is widespread.
A video from our latest TV study illustrates the ways people benefit from “TV talk.”
Media representation influences positive shifts in attitude more than news coverage, laws, and opinions of loved ones.
Young Australians have been hit hard by Covid and are struggling to recover. Stressed and cynical, they are taking charge of what they can control.
In our latest TV study, we uncovered the rewards of “TV talk” by challenging participants to keep their thoughts about TV to themselves.
Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.
Our new research on video and social platform usage among Spanish teens and young adults.
Good representation must go beyond the surface to reflect complex identities.
Many now value a good paycheck over work they love, and companies offering flexibility and autonomy will get their attention.
They live on a different schedule, crave new experiences, feel anxious about physical contact – and take pleasure in simple moments of connection with loved ones.
Australian kids are the real power brokers when it comes to household purchase decisions, influencing everything from groceries to the new family car
In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.
They also have money of their own to spend and love shopping in stores.
The latest research from BET about African American sentiments toward the Covid-19 vaccine.
Last summer, they were stressed and struggling with their mental health.
The environment is a top concern and they worry about their personal finances, but they are willing to work hard and have confidence in their generation’s potential to create change.
The demographics of school and social circles for America’s diverse generation of teens.
Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.
In our recent study about the meaning of home, we found that TV is central to feeling at home for many global consumers.
They’re using each social platform for a different reason.
Global youth believe their generation will not tolerate injustice and has the power to create change.
They also like to shop in stores, appreciate brands, and enjoy watching ads.
Physical warmth, love, cozy items, and the right atmosphere all contribute to the feeling of home.
In the US, streaming subscribers gather virtually to watch movies and TV shows with friends and family.
Like parents everywhere, they worry about their children’s future. But more than parents everywhere, they want their kids to have a formal education in the best schools possible.
Feeling at home inspires creativity because people feel free to be their true selves.
New research shows that young viewers who were aware of MTV Nishedh’s public health campaign were more likely to use contraception and be aware of safe abortion practices.
As Italian young people grappled in 2020 with the effects of Covid-19, economic challenges, and political corruption, they still looked to the future with optimism.
Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.
A sense of belonging makes people feel at home.
TV is a source of family bonding and screen time, in moderation, can be both a reward and a distraction.
Quality time with loved ones makes Filipinos feel at home more than anything else.
Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.
Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.
The feeling of home is essential to people’s individuality, a form of self-expression, and a source of happiness and pride.
They’ll push aside concerns about sharing personal data if it’s in exchange for an online experience they want to have.
In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.
Home is more than the physical place where people reside – it’s a place within their hearts. A new video from our latest study of global adults brings to life what it means to feel at home.
Global moms and dads involve themselves in all areas of their children’s lives and think that more quality time would make them even better parents.
Young people love TV shows and movies but wish the viewing experience could be more streamlined.
Home is a state of mind and an essential part of who we are. Creating a feeling of “home” leads to a happier and more meaningful life.
New research on how the events of 2020 affected South African teens and young adults, and what they hope for in the 10 years to come.
While almost all parents believe fathers should be hands-on parents, much of the work still falls on moms.
New research indicates that as Australian teens and young adults contemplate life beyond 2020, security, mental and physical health, and righting the wrongs of the past are key priorities.
Our latest video takes a look back at some of the biggest trends of 2020 from the Renegade challenge to the Ratatouille TikTok Musical.
The most delicious food is served in their own kitchens.
Our latest video takes a look at the latest niche Gen Z subcultures like dark academia and cottagecore.
Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.
They have an entrepreneurial streak and turn to prayer in times of stress.
Fake news is eroding Gen Z’s trust in media and other institutions.
Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.
TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.
Audiences appreciate seeing stories of people from far away or with life experiences different from their own.
They are optimistic about India’s future and their ability to succeed there.
BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.
In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.
According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.
Our latest video takes a look at a new messy and vulnerable wellness trend.
Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.
The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.
India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.
Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.
Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.
Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.
TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.
Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.
Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.
Kamala Harris is the first Black woman on an American presidential ticket, raising expectations for higher Black voter turnout in November. Earlier this year, we conducted research on why Black men have been less likely to vote – and how to increase their participation.
In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.
The ideal podcast should be entertaining above all, with a relatable and familiar host.
Spanish kids are curious about the world and always looking for the positive.
The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.
New research on how TikTok compares to other social platforms.
Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.
In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.
Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.
Results from our online survey of South Africans six weeks into the Covid-19 lockdown.
A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.
Recent research on the values and political sentiments of Black teens in the US.
Our research on Black Americans’ sentiments about their personal power.
Raising kids today is complicated, sometimes pulling parents in different directions.
Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.
The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.
When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.
Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.
We interviewed parents in the US about daily life during the Covid-19 pandemic - and heard a mix of happiness and struggle.
Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”
A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.
A study of Italians aged 16 to 30 as Covid-19 ravaged their country reveals deep anxiety paired with an eagerness to get back up again.
While those with access to voice technology use it regularly, most are not taking full advantage of its potential.
They are active online and see the internet as a source of both relaxation and stress.
A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.
Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.
Australians love to binge-watch, but they wish the TV experience were easier to navigate.
Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.
Kids are front and center in family life and the relationship between kids and their parents is closer than ever.
Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.
New research on Australian kids and app-supported learning.
They plan to pass on most family traditions to their kids and take care of each other no matter what.
Our latest project looks at what family life around the world today can tell us about tomorrow.
For global teens and young adults, the online world inspires stress as well as new forms of self-expression.
We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.
A look at how families in China differ from their global peers.
Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.
What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.
How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?
Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
In Australia, preschool-age kids have a strong influence on book and toy purchases.
A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.
Each November 21st, we take a moment to recognize the power of television.
German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.
Awareness is high and love for SpongeBob is strong, according to recent research.
Our latest research on how people in the Philippines make decisions about events and leisure activities.
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
In a recent study, we profiled the American podcast landscape.
They’re most likely to watch a video all the way through if it’s funny.
New research on Filipino young people and their sentiments about power.
Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
Brands mean a lot to them – and social content influences their purchases.
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
Our latest research on what life is like for teens in South Africa.
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
New research uncovers why many don’t participate in social causes, despite their interest.
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
They like their videos short and funny, according to a recent study for our Awesomeness brand.
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.
An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.
Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
They primarily learn about politics from people they know and stay informed via the internet.
Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...
Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.
The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.
Key stats from our new study on European young people’s sentiments about politics.
As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.
Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.
Our latest research on Polish kids aged 6 to 11.
People in China take more trips than people elsewhere, and kids have a strong influence on their travel decisions.
American teens are more comfortable connecting with others online than in person.
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
Our latest insights on TV viewing behavior in Australia.
Insights on kids aged 6 to 11 in Hungary.
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
A great line-up, top-notch production, and interesting location are the starting point.
Our latest insights on teens in the UK
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
Insights on kids aged 2 to 5 in the Philippines.
Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.
For World AIDS Day, here are our latest stats on HIV/AIDS.
Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.
Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election.
Hear our young audience speak about their passions, identity, and whether they could live without the internet.
Our latest research on kids aged 6 to 11 in Portugal.
Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience
Kids in Japan play a bigger role in purchase decisions than their global peers.
New research reveals Mexicans’ passion for movies.
Our research reveals how marketers and content creators can reflect the families of today.
A new quiz based on our latest research tests your understanding of today’s teen market.
A look at teenage life in Latin America, based our My Teen Life study.
Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.
Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes.
From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.
A look at how people aged 6 to 44 in Argentina are watching TV shows and videos.
In Chile, young people aged 12 to 24 believe strongly that everyone deserves respect – and their support for LGBT rights is notable.
With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.
TV screens bring people together – and will endure as their favorite for the foreseeable future.
Findings about teens in Saudi Arabia from our recent My Teen Life study.
How and why global consumers are using social media, in their own words.
American families work together to decide what products and services to buy.
A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)
Dutch people have positive perspectives toward the LGBT community -- but there are signs that support could be weakening.
Our new study illustrates how people in different age groups are using social media now.
See the findings from our latest study on kids – and hear what the kids themselves told us!
The second wave of an ongoing tracker of youth political sentiments in the US reveals a rising belief that young people can influence the government.
A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.
With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.
America’s next generation of voters feels disenfranchised – and plans to vote in November.
A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.
Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.
The benefits of social media outweigh the drawbacks, according to our latest research.
The youngest generation of American voters is unhappy with the state of US politics – and poised to take action.
At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.
Hear the teens we spoke to for our My Teen Life project in their own words.
Stress levels are rising in Saudi Arabia, along with feelings of empowerment, authenticity and optimism. Technology use and humor help them cope with life’s challenges.
Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.
As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.
Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.
A new study found that while prejudice is commonplace in the US, young Americans are speaking out to confront it.
What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.
A new survey shows that Italian young people are slightly less skeptical about their country’s politics, but political parties are still far from winning their trust.
Global teens appreciate others’ voices – and are eager to use their own.
A recent study shows that TV offers viewers a unique sense of connection and instant gratification.
In a fast-paced world, kids know that there are many ways to live life.
The people with the best sex lives aren’t who you’d think, according to our new global sex study.
Today’s global teens want to learn from their mistakes and adapt when needed.
In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.
The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.
The Dutch are happier and less stressed than people globally – in part because they have confidence in family, friends, and their own judgment.
In Italy, men feel stressed about their employment prospects but find comfort in their closest relationships.
Research reveals changing attitudes in two countries that legalized same-sex marriage this month.
A recent study looks at how people in Latin America feel about the world today.
We spoke to teens in 32 countries to find out what life is like for them.
Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.
Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.
Each November 21st, we give special recognition to the medium that connects us all – television!
Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.
A new study looks at today’s top passion points among kids in 30 countries.
How do kids influence household purchase decisions around the world?
Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.
People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.
A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.
A new project illustrates how Chinese kids are similar and different from their global peers.
An infographic illustrates how people are managing stress and coping in an increasingly stressful world.
As Sunday’s 2017 Video Music Awards approaches, a new tool lets you dig into data on past winners.
August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.
Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.
Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.
Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...
Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.
Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.
Emotions play an important role in almost all content viewing decisions.
New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.
A look at how Gen Xers in South Africa differ from their global peers.
A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.
It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.
Authenticity is about turning unique sources of inspiration into something new.
A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.
Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.
On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.
An always-on generation is drawn to being #first – and to being more mindful
Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.
A new survey of kids in 30 countries reveals a generation of passionate gamers.
Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.
A new Viacom study investigates how people are using the seven most common social media and messaging apps.
Teens and young adults seek out sources that help them navigate through the clutter
Movie viewers have different habits with different viewing companions, according to a new Viacom study
Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.
What is life like for Gen Xers in Latin America – and how do they differ from their global peers?
A new Viacom study reveals the most popular toy categories among global kids 2 to 5.
A 10-minute film gives a window into the lives of today’s global preschoolers.
Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.
Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives
In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.
The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.
Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.
Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.
Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.
A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.
Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.
Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study
Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.
Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.
Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...
Music is a fundamental part of the lives of young people in Latin America. It acts as an emotional catalyst...
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...
Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...
Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...
It's World Television Day! Check out our latest stories about how people around the world are viewing.
In India, young people want to share on private social platforms so they can protect their public online identities.
A Nickelodeon Kids & Family GPS study looks at what kids in Nigeria and South Africa are like – and how they differ from their global peers.
When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.
A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.
Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.
New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace
Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.
Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.
Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study
Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.
Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!
A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.
A new study reveals that young people in India value a sense of purpose and the respect of others more than money.
Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.
Global parents’ views of the LGBT community are loosening up — and entertainment has a powerful influence upon their attitudes, according to a new study.
A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.
Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...
Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.
Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future
Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern
Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.
This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.
A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.
Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.
“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.
A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.
The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.
Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.
For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.
A new MTV Knowing Youth study looks at how German young adults are experiencing the world of work today — and compares their impressions with those of slightly older workers.
Según un nuevo análisis de Nickelodeon Kids and Family GPS, hoy en día los padres del mundo están nerviosos, y como resultado, los niños tienden a atenerse a las reglas del juego.
Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.
What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...
A new MTV Knowing Youth study finds that most young people in the UK are gamers--and many enjoy watching others play.
Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.
A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.
Parents around the world are anxious -- and they protect their kids through "friendship."
A new press release shows highlights from a recent international study about the U.S. Presidential Election.
A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.
A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.
A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.
A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.
Kids love engaging with movies—and parents want to enjoy them too, according to a recent Viacom International Media Networks study.
From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.
Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.
How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks...
It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.
A Nickelodeon Kids and Family GPS study takes a look at family dynamics surrounding kids and food, with a focus on breakfast.
Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.
Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.
Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.
Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.
Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.
While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.
The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.
As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.
Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].
What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...
Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...
Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...
Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...
Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.
In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...
What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?
Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...
What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...
A recent Nickelodeon Kids & Family GPS analysis takes a look at how parents in Italy differ from their global peers.
Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.
What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...
Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...
Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...
“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...
Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal. Tr3s...
When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...
What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...
How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...