Audiences See More Diversity On-Screen, But Would Like More Complex and Accurate Portrayals

Despite viewers’ growing satisfaction with the amount of representation in TV shows and movies, the depth and breadth of those portrayals still need to improve.

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Mary Cheever, Paramount Insights

People See Their Countries Becoming More Diverse – and Dividing More Than Uniting

Despite a backlash to the progress of the last few years, people around the world still believe acceptance of marginalized groups will improve.

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Paramount Insights

Reflecting Me: The Video (2023)

A video from our latest Reflecting Me project shows what leading figures from around the world have to say about the state of diversity, equity, and inclusion globally.

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Matthew Jafar, Paramount Insights

Representation of Religion in Media Has the Power to Educate People and Change Perceptions

Viewers want to see religion portrayed more often, more authentically, and with the right casting.

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Mary Cheever, Paramount Insights

Religious Americans Think Media Can Do a Better Job of Representing Their Religions

Media representation impacts the day-to-day lives of religious Americans – and they’d like to see their religion portrayed more frequently and insightfully.

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Mary Cheever, Paramount Insights

Americans and Religion

Religion plays an important role in American culture, but media portrayals don’t always get it right.

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Matthew Jafar, Paramount Insights

Infographic: Reflecting Me

How do consumers around the world feel about how people like them are depicted in TV shows and movies? The...

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Matthew Jafar, Paramount Insights

Infographic: Families & Race in the US

An infographic highlights key findings from Paramount and Noggin’s recent study on American families and race.

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Paramount Insights, Colleen Russo Johnson

Discussing Race with Young Children

Paramount and Noggin created an interactive guide, rooted in research, for talking about race with young kids.

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Paramount Insights, Colleen Russo Johnson

Free, Easy, FAST: Exploring the Rapid Growth of Free Ad-Supported Streaming Television

Our latest global study finds that simplicity, ease of use, and quality content are attracting viewers to FAST services.

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Paramount Insights, Christian Kurz

Podcasts About TV Shows Enhance Listeners’ Viewing Experience

Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.

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Mary Cheever, Paramount Insights

For Teens and Young Adults in India, TV Shows and Movies Are All About Escapism

Content helps them forget their troubles – and they increasingly want to see stories about the good life.

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Paramount Insights

Research Shows That Paramount Excels at Overall Racial/Ethnic Representation in Continued Steps to Being Truly Inclusive

Paramount recently partnered with The Annenberg Inclusion Initiative to measure its inclusiveness on-screen and behind the camera.

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Matthew Jafar, Paramount Insights, Crystal Barnes

Brazilian and Mexican Kids Have Loving Families and Believe They Can Make a Difference

From our latest global study on kids, we learned more about how kids in Brazil and Mexico see themselves and their families.

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Jasmine Zarazaga, Natalia Ramirez, Paramount Insights

Young Indians Find Solace in Family and Spirituality

Their families and spirituality are sources of familiarity, stability, and comfort.

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Paramount Insights

At Work, Gen Z Sets High Expectations and Enforces Them Through Social Media

5 things to know about Gen Z at work.

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Paramount Insights, Tiffany Oluoch

Kids in Brazil and Mexico Are Avid Social Media Users and Gamers

Brazilian and Mexican kids are even more tech-savvy than their global peers, with more access to devices and social media platforms – and most of them are gamers!

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Jasmine Zarazaga, Natalia Ramirez, Paramount Insights

Indian Teens and Young Adults Are Increasingly Cynical About Relationships

Few are in committed relationships – and over half believe a best friend can be a soul mate.

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Paramount Insights

Kids Have Access to Many Devices and Use Social Media Mainly to Consume Content

They have access to 3 connected devices on average and 60% use social media.

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Paramount Insights, James Guerrier

Australians Want Better On-Screen Representation, But Some Believe It’s Getting Worse

Most Australians want to see more diversity in TV shows and movies. Nearly 1 in 4 feel poorly represented – and they’re more inclined to think things are getting worse instead of better.

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Gareth Tomlin, Paramount Insights

Kids Today Want to Have Fun and Make the World a Better Place

Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.

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Alice Tofi, Paramount Insights

For Young Indians, Career Pivots and Side-Hustles Are Key to Future Success

Money and success are important, and they see many roads to get there.

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Paramount Insights

The Four Ingredients of “Talkable” TV Shows

Shows that get us talking make us feel, think, rethink, and belong.

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Anna Noel Taylor, Paramount Insights

Reflecting Me: The Video

A video from our new study shows how people around the world feel about on-screen representation.

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Paramount Insights, James Guerrier

The World According To Kids

How would kids describe the world in three words? Find out in our latest study of global kids.

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Paramount Insights, Christian Kurz

Improving On-Screen Diversity and Authenticity Is Important to Global Audiences

Change has been slow for people who feel under-represented, but optimism about the future is widespread.

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Paramount Insights, Christian Kurz

Did You Watch?: The Video

A video from our latest TV study illustrates the ways people benefit from “TV talk.”

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Anna Noel Taylor, Paramount Insights

On-Screen Representation Changes How People Feel About Themselves and Others

Media representation influences positive shifts in attitude more than news coverage, laws, and opinions of loved ones.

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Alice Tofi, Paramount Insights

Beyond 2021: The Future of Australian Youth

Young Australians have been hit hard by Covid and are struggling to recover. Stressed and cynical, they are taking charge of what they can control.

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Gareth Tomlin, Paramount Insights

The Power of Talking About TV

In our latest TV study, we uncovered the rewards of “TV talk” by challenging participants to keep their thoughts about TV to themselves.

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Paramount Insights, Christian Kurz

The Effects of Poor Representation Run Deep

Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.

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Paramount Insights, James Guerrier

Young People in Spain Use WhatsApp, Instagram, and YouTube More Than Other Platforms

Our new research on video and social platform usage among Spanish teens and young adults.

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Mary Cheever, Paramount Insights

Global Audiences Want Better Representation on Screen

Good representation must go beyond the surface to reflect complex identities.

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Paramount Insights, Christian Kurz

As Young Workers Consider the Future, They Don’t Expect Traditional Careers

Many now value a good paycheck over work they love, and companies offering flexibility and autonomy will get their attention.

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Dana Martinez, Paramount Insights

How the Pandemic Changed Brazilian Kids’ Everyday Lives

They live on a different schedule, crave new experiences, feel anxious about physical contact – and take pleasure in simple moments of connection with loved ones.

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Natalia Ramirez, Paramount Insights

In Australia, Kids Are the Real Household Decisionmakers

Australian kids are the real power brokers when it comes to household purchase decisions, influencing everything from groceries to the new family car

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Gareth Tomlin, Paramount Insights

The Top 5 Video and Social Platforms Among Young Canadians

In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.

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Mary Cheever, Paramount Insights

South African Kids Are Brand-Savvy and Exert a Strong Influence on Household Purchases

They also have money of their own to spend and love shopping in stores.

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Giuliana Dias, Paramount Insights

African Americans and the Covid-19 Vaccine

The latest research from BET about African American sentiments toward the Covid-19 vaccine.

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Paramount Insights

American Teens Believe the Events of 2020 Will Have a Long-Term Impact on Their Mental Health

Last summer, they were stressed and struggling with their mental health.

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Anna Noel Taylor, Paramount Insights

As Dutch Youth Look to the Future, They Feel Uncertainty and Optimism

The environment is a top concern and they worry about their personal finances, but they are willing to work hard and have confidence in their generation’s potential to create change.

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Asa Wrange, Paramount Insights

In the US, BIPOC Teens Live in More Diverse Worlds Than White Teens

The demographics of school and social circles for America’s diverse generation of teens.

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Paramount Insights

How Social Media Deepens American Teens’ Connections to Streaming Content

Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.

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Mary Cheever, Paramount Insights

TV Makes People Feel at Home

In our recent study about the meaning of home, we found that TV is central to feeling at home for many global consumers.

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Paramount Insights

The Pandemic Left American Teens Feeling Overwhelmed by Social Media, and Drawn to It

They’re using each social platform for a different reason.

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Mary Cheever, Paramount Insights

Young People Around the World Stand Up for Equality

Global youth believe their generation will not tolerate injustice and has the power to create change.

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Alice Tofi, Paramount Insights

Italian Kids Have a Say in Household Purchases and Money of Their Own to Spend

They also like to shop in stores, appreciate brands, and enjoy watching ads.

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Paramount Insights, Morena D'Incoronato

Warmth Makes People Feel at Home

Physical warmth, love, cozy items, and the right atmosphere all contribute to the feeling of home.

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Anna Noel Taylor, Paramount Insights

Americans Started Co-Streaming in the Pandemic and Don’t Plan to Stop

In the US, streaming subscribers gather virtually to watch movies and TV shows with friends and family.

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Paramount Insights, Paramount Global Insights

South African Parents Are Close with Their Kids and Want Them to Be Well-Educated

Like parents everywhere, they worry about their children’s future. But more than parents everywhere, they want their kids to have a formal education in the best schools possible.

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Giuliana Dias, Paramount Insights

Home Is a Place of Sanctuary, Spirituality, and Creativity

Feeling at home inspires creativity because people feel free to be their true selves.

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Paramount Insights

India’s MTV Nishedh Successfully Delivered Public Health Messages Through Entertainment

New research shows that young viewers who were aware of MTV Nishedh’s public health campaign were more likely to use contraception and be aware of safe abortion practices.

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Matthew Jafar, Paramount Insights

Young Italians Are Stressed About Their Economy and Look to the World for Opportunity

As Italian young people grappled in 2020 with the effects of Covid-19, economic challenges, and political corruption, they still looked to the future with optimism.

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Paramount Insights, Morena D'Incoronato

As Global Young People Look to the Future, the Environment Is a Top Concern

Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.

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Paramount Insights, James Guerrier

Home Is Where Relationships Flourish

A sense of belonging makes people feel at home.

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Paramount Insights

Parents Are Involved in Their Kids’ TV and Online Activity

TV is a source of family bonding and screen time, in moderation, can be both a reward and a distraction.

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Alice Tofi, Paramount Insights

In the Philippines, Home Means Family

Quality time with loved ones makes Filipinos feel at home more than anything else.

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Paramount Insights

Household Tasks Are an Extended Family Affair

Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.

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Paramount Insights, James Guerrier

The Pandemic Has Inspired Young People to Trust Their Families and Their Doctors More

Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.

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Paramount Insights, James Guerrier

Home Is a State of Mind

The feeling of home is essential to people’s individuality, a form of self-expression, and a source of happiness and pride.

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Anna Noel Taylor, Paramount Insights

Gen Z and the Data Security Paradox

They’ll push aside concerns about sharing personal data if it’s in exchange for an online experience they want to have.

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Paramount Insights

Podcast Listening Is Growing Fast in the US, With Extra Help from the Pandemic

In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.

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Mary Cheever, Paramount Insights

The Meaning of Home: The Video

Home is more than the physical place where people reside – it’s a place within their hearts. A new video from our latest study of global adults brings to life what it means to feel at home.

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Anna Noel Taylor, Paramount Insights

Parents Are Focused on Kids’ Well-Being and Hope Their Children Emerge as Respectful and Confident

Global moms and dads involve themselves in all areas of their children’s lives and think that more quality time would make them even better parents.

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Alice Tofi, Paramount Insights

Gen Z Defines “TV” as Content, Not Devices

Young people love TV shows and movies but wish the viewing experience could be more streamlined.

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Anna Noel Taylor, Paramount Insights

The Meaning of Home

Home is a state of mind and an essential part of who we are. Creating a feeling of “home” leads to a happier and more meaningful life.

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Paramount Insights, Christian Kurz

In the Next Decade, Young South Africans Crave Stability and Better Employment Prospects

New research on how the events of 2020 affected South African teens and young adults, and what they hope for in the 10 years to come.

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Giuliana Dias, Paramount Insights

Parents Believe in Broader Gender Roles, But Dads Could Do More at Home

While almost all parents believe fathers should be hands-on parents, much of the work still falls on moms.

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Paramount Insights, Christian Kurz

2020 Left Australian Youth Stressed and Worried, But Hopeful for a Better Future

New research indicates that as Australian teens and young adults contemplate life beyond 2020, security, mental and physical health, and righting the wrongs of the past are key priorities.

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Gareth Tomlin, Paramount Insights

Watch Now: 2020 Culture+ Trends Year in Review

Our latest video takes a look back at some of the biggest trends of 2020 from the Renegade challenge to the Ratatouille TikTok Musical.

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Matthew Jafar, Paramount Insights

Food Is a Cultural Connection for Hispanics – Especially When It’s Homemade

The most delicious food is served in their own kitchens.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

Watch Now: Alt Aesthetics

Our latest video takes a look at the latest niche Gen Z subcultures like dark academia and cottagecore.

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Matthew Jafar, Paramount Insights

Kids Are Engaged Consumers Who Exert a Powerful Influence on Family Purchases

Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.

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Paramount Insights, James Guerrier

Saudi Kids Are Optimistic, Confident, and Inspired by the Online World

They have an entrepreneurial streak and turn to prayer in times of stress.

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Morena D'Incoronato, Paramount Insights

Gen Z Is Tech-Savvy But Still Susceptible to Misinformation

Fake news is eroding Gen Z’s trust in media and other institutions.

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Paramount Insights

In Covid Lockdown, Young Indians Missed Restaurants and Travel More Than Anything

Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.

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Paramount Insights

Brand Content Is Well-Received on TikTok, Especially If It’s Funny

TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.

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Katie Maggio, Paramount Insights

TV Brings New Voices to More People – and Global Viewers Want More

Audiences appreciate seeing stories of people from far away or with life experiences different from their own.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Gen Z in India Are Proud of Their Country and Heritage

They are optimistic about India’s future and their ability to succeed there.

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Paramount Insights, Paramount Global Insights

America’s Black Gen Z: Proud, Driven, and Changing the Narrative

BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.

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Tiffany Dorris, Paramount Insights

Beyond 2020: The Video

In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.

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Paramount Insights, James Guerrier

Beyond 2020: Young People’s Priorities and Expectations for the Future

According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.

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Alice Tofi, Paramount Insights

Watch Now: Chaotic Good

Our latest video takes a look at a new messy and vulnerable wellness trend.

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Matthew Jafar, Paramount Insights

In a Year Marked by Disruption, Young People Around the World Remain Optimistic

Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.

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Paramount Insights, Christian Kurz

Hispanics and the 2020 Election

The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

In India, “Edutainment” Series MTV Nishedh Inspired a Rise in Contraceptive Usage

India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.

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Matthew Jafar, Paramount Insights

Creating for and Communicating with Tomorrow’s Families

Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.

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Paramount Insights, James Guerrier

Mexicans Celebrate Special Occasions with Travel

Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.

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Jorge Corona, Paramount Insights

Watch Now: Extremely Online

Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.

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Matthew Jafar, Paramount Insights

TikTok Users Enjoy Content from Influencers as Much as from Friends

TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.

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Katie Maggio, Paramount Insights

Parenting Has Become More Fluid and Flexible

Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.

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Alice Tofi, Paramount Insights

US Hispanics Are Becoming More Spiritual Than Religious

Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

Motivating Black Male Voters to Action for the 2020 US Presidential Vote

Kamala Harris is the first Black woman on an American presidential ticket, raising expectations for higher Black voter turnout in November. Earlier this year, we conducted research on why Black men have been less likely to vote – and how to increase their participation.

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Bianca Pryor, Paramount Insights

Young Women in India Feel Increasingly in Control of Their Lives

In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.

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Paramount Insights

Creating for and Reaching the Podcast Audience

The ideal podcast should be entertaining above all, with a relatable and familiar host.

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Katie Maggio, Paramount Insights

Kids in Spain Are Resilient and Relieve Their Stress With Family, Friends, TV, and Music

Spanish kids are curious about the world and always looking for the positive.

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Frank Bakker, Paramount Insights

Gen Z Want Careers That Reflect Their Values and Offer Opportunities to Grow

The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.

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Matthew Jafar, Paramount Insights

TikTok Has Eclipsed Snapchat As the Goofiest, Quirkiest Social Platform

New research on how TikTok compares to other social platforms.

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Katie Maggio, Paramount Insights

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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Paramount Insights

The LGBTQ+ Community Will Champion Brands That Portray Them Authentically

In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.

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Paramount Insights

For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose

Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.

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Paramount Insights, Christian Kurz

In Covid-19 Lockdown, South Africans Enjoyed Family Time but Felt Anxious About the Economy

Results from our online survey of South Africans six weeks into the Covid-19 lockdown.

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Giuliana Dias, Paramount Insights

As Protests Against Systemic Racism Continue, How Black Americans Are Responding

A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.

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Paramount Insights

Black Teens in the US Are Taking Action for Equality

Recent research on the values and political sentiments of Black teens in the US.

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Katie Maggio, Paramount Insights, Christian Kurz

Black Americans Believe in Their Power to Create Change

Our research on Black Americans’ sentiments about their personal power.

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Matthew Jafar, Paramount Insights, Christian Kurz

Parenting Is A Balancing Act

Raising kids today is complicated, sometimes pulling parents in different directions.

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Paramount Insights, James Guerrier

Despite Financial Concerns, Nigerian Families Nurtured Good Habits in Covid-19 Lockdown

Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.

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Giuliana Dias, Paramount Insights

TV Continues to Bring People Together

The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

South Africans Are Optimistic About AI, but Unsure of How It Affects Them

When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.

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Giuliana Dias, Paramount Insights

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

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Paramount Insights

In Lockdown, American Parents Are Anxious, Creating New Routines, and Loosening Up Kids’ Media Restrictions

We interviewed parents in the US about daily life during the Covid-19 pandemic - and heard a mix of happiness and struggle.

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Ron Geraci, Paramount Insights

At the Epicenter of the Covid-19 Pandemic, Americans Are Struggling With Their Mental Health

Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”

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Julie Perlish, Paramount Insights

While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially

A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.

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Paramount Insights

Young Italians Are Stressed by the Coronavirus Crisis, But Hope to Emerge Stronger

A study of Italians aged 16 to 30 as Covid-19 ravaged their country reveals deep anxiety paired with an eagerness to get back up again.

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Morena D'Incoronato, Paramount Insights

Smart Speakers Are Becoming Part of Daily Life

While those with access to voice technology use it regularly, most are not taking full advantage of its potential.

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Katie Maggio, Paramount Insights

For Brazilian Kids, the Internet Is an Essential Part of Life

They are active online and see the internet as a source of both relaxation and stress.

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Mariana Saes, Paramount Insights

In a Learning App for Kids, Parents Want Soft Skills and Culture

A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.

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Anna Noel Taylor, Paramount Insights

As the Coronavirus Crisis Unfolds, Gen Z Always Knew They Would Face Difficult Problems

Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.

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Matthew Jafar, Paramount Insights

In Australia, TV Is an Essential Part of Everyday Life

Australians love to binge-watch, but they wish the TV experience were easier to navigate.

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Paramount Insights, Kirsty Bloore

Gen Z Choose Calculated Risk over Rebellion

Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.

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Matthew Jafar, Paramount Insights

In Today’s Families, Kids Come First

Kids are front and center in family life and the relationship between kids and their parents is closer than ever.

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Paramount Insights, James Guerrier

In a Changing TV Landscape, Viewers Continue to Watch to Unwind

Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Australian Parents See the Benefits of Tech in Early Learning

New research on Australian kids and app-supported learning.

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Paramount Insights, Kirsty Bloore

Family Togetherness Is a Core Value for US Hispanics

They plan to pass on most family traditions to their kids and take care of each other no matter what.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

Introducing Are We There Yet?: Today’s Parents, Tomorrow’s Kids

Our latest project looks at what family life around the world today can tell us about tomorrow.

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Paramount Insights, Christian Kurz

Gen Z Uses Creativity to Cope With Stress

For global teens and young adults, the online world inspires stress as well as new forms of self-expression.

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Matthew Jafar, Paramount Insights

Today’s TV: The Video

We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

In China, Family and Cultural Traditions Are Strong

A look at how families in China differ from their global peers.

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Paramount Insights, Kirsty Bloore

In the US, Black Men Define Success for Themselves

Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.

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Tiyale Hayes, Paramount Insights

Hispanic to Latinx: The Video

What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

Introducing Youth Decoded

How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?

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Matthew Jafar, Paramount Insights

Global Viewers Love TV, But Want a Simpler Experience

Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Millennials in Philippines and Malaysia

In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:

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Paramount Insights, Kirsty Bloore

The Powerful Influence of Australian Preschoolers

In Australia, preschool-age kids have a strong influence on book and toy purchases.

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Paramount Insights, Kirsty Bloore

In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines

A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.

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Paramount Insights, Christian Kurz

Happy World Television Day!

Each November 21st, we take a moment to recognize the power of television.

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Paramount Insights

German Kids Love Technology, But Lean into IRL Experiences

German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.

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Paramount Insights, Christian Kurz

SpongeBob Has Broad Appeal in Asia-Pacific Countries

Awareness is high and love for SpongeBob is strong, according to recent research.

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Elise Gan, Paramount Insights

What Filipinos Want in an Off-Screen Experience

Our latest research on how people in the Philippines make decisions about events and leisure activities.

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Elise Gan, Paramount Insights

In the US, Social Video Helps Young Women Navigate Each Life Stage

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

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Matthew Jafar, Paramount Insights

Who’s Listening (and Not Listening) To Podcasts in the US?

In a recent study, we profiled the American podcast landscape.

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Katie Maggio, Paramount Insights

In Online Videos, American Teens Know What They Like

They’re most likely to watch a video all the way through if it’s funny.

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Paramount Insights, Christian Kurz

In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System

New research on Filipino young people and their sentiments about power.

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Paramount Insights

South African Dads Are Involved and Inspired

Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.

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Giuliana Dias, Paramount Insights

Among Global Youth, Climate Change Is the Most Important Issue

Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.

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Matthew Jafar, Paramount Insights

For American Teens, Brands Really Matter

Brands mean a lot to them – and social content influences their purchases.

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Paramount Insights, Christian Kurz

In the US, Podcasts Serve Different Needs for Different Age Groups

Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.

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Katie Maggio, Paramount Insights

South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet

Our latest research on what life is like for teens in South Africa.

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Giuliana Dias, Paramount Insights

American Teens Define and Establish Themselves on Social Media, but There Is a Dark Side

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

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Paramount Insights, Christian Kurz

Japanese Kids Look for the Positive, but Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

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Paramount Insights, Kirsty Bloore

Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved

New research uncovers why many don’t participate in social causes, despite their interest.

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Matthew Jafar, Paramount Insights

For Kids in Spain, Time with Loved Ones Is the Antidote to Stress

Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.

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Paramount Insights

Australians Are More Optimistic about Social Media’s Benefits

They’re less likely than people globally to use social media – as well as to worry about its drawbacks.

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Paramount Insights, Kirsty Bloore

Online Videos Keep American Teens Learning, Laughing, and Entertained

They like their videos short and funny, according to a recent study for our Awesomeness brand.

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Paramount Insights, Christian Kurz

Around the World, Young People Are Embracing Their Collective Power

Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.

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Matthew Jafar, Paramount Insights

Americans Believe That Podcasts Are the New Age of Radio

Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.

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Katie Maggio, Paramount Insights

Kids of the World: The Book

An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.

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Paramount Insights, James Guerrier

Italian Women Are Skilled Multitaskers Who Strive for More Balance

Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.

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Morena D'Incoronato, Paramount Insights

Global Attitudes on Sexual Diversity Continue to Improve, but Discrimination Remains Commonplace

Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.

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Matthew Jafar, Paramount Insights

For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

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Paramount Insights, Christian Kurz

In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue

They primarily learn about politics from people they know and stay informed via the internet.

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Paramount Insights

In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences

Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...

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Paramount Insights, Kirsty Bloore

Despite Mixed Feelings, Most Young Europeans Plan To Vote in the European Parliament Elections

Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.

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Paramount Insights, Christian Kurz

Brexit Has Caused UK Young Adults to Lose Faith in Politics

The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.

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Paramount Insights, James Guerrier

Infographic: European Elections and Brexit Insights

Key stats from our new study on European young people’s sentiments about politics.

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Paramount Insights, Christian Kurz

Young South Africans Are Woke, Want Better, and Plan to Vote in Their General Elections

As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.

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Giuliana Dias, Paramount Insights

LGBT Representation in Entertainment Is Changing Some Minds in Kenya, Where Homosexuality Is a Crime

Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.

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Paramount Insights

Polish Kids Have More Access to Devices and Social Media than Their European Peers

Our latest research on Polish kids aged 6 to 11.

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Paramount Insights

In China, Vacations and Day Trips Are a Family Affair

People in China take more trips than people elsewhere, and kids have a strong influence on their travel decisions.

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Paramount Insights

For Teens in the US, Smartphones Are the Modern Security Blanket

American teens are more comfortable connecting with others online than in person.

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Paramount Insights

In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

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Paramount Insights, Christian Kurz

Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

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Anna Noel Taylor, Paramount Insights

In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Our latest insights on TV viewing behavior in Australia.

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Paramount Insights, Kirsty Bloore

Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families

Insights on kids aged 6 to 11 in Hungary.

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Paramount Insights

Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help

A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.

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Matthew Jafar, Paramount Insights

What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

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Anna Noel Taylor, Paramount Insights

UK Teens Are Ambitious and Feel Pressure to Succeed

Our latest insights on teens in the UK

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Paramount Insights, James Guerrier

Watch Now: Generations

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

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Matthew Jafar, Paramount Insights

American Young Adults Are “Living Rich” With Accessible Luxuries

Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.

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Paramount Insights

Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

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Katie Maggio, Paramount Insights

At Music Festivals, Global Consumers Will Pay More for an Amazing Experience

Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.

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Anna Noel Taylor, Paramount Insights

For Filipino Preschoolers, Family Is Everything and Tech Is a Teacher

Insights on kids aged 2 to 5 in the Philippines.

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Paramount Insights, Kirsty Bloore

Colombian Kids Use Online Games and TV to Cope with Stress

Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.

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Jasmine Zarazaga, Paramount Insights

Most People See HIV/AIDS as an Urgent Issue, But Not Everyone Acts to Reduce Their Own Risk

For World AIDS Day, here are our latest stats on HIV/AIDS.

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Matthew Jafar, Paramount Insights

Celebrating Quality Content on World TV Day

Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.

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Paramount Insights

Wanting Political Change, More Young Americans Voted in the Midterm Elections

Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election.

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Paramount Insights

Watch Now: What’s Important to Young Audiences

Hear our young audience speak about their passions, identity, and whether they could live without the internet.

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Viacom Newsroom, Paramount Insights

Portuguese Kids Are Tech-Savvy, Confident, and Close to Their Families

Our latest research on kids aged 6 to 11 in Portugal.

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Paramount Insights

On an On-Demand Platform, Channel Logos Help Viewers Decide What to Watch

Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience

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Paramount Insights, Christian Kurz

In Japan, Kids Have Fewer Household Responsibilities and More Influence Over Purchases

Kids in Japan play a bigger role in purchase decisions than their global peers.

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Paramount Insights, Kirsty Bloore

In Mexico, Movies Are a Favorite Pastime and Source of Quality Family Time

New research reveals Mexicans’ passion for movies.

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Jasmine Zarazaga, Paramount Insights

How to Speak to Today’s Global Families

Our research reveals how marketers and content creators can reflect the families of today.

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Paramount Insights, Christian Kurz

Test Your Knowledge of Teens

A new quiz based on our latest research tests your understanding of today’s teen market.

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Paramount Insights

In Latin America, Teens Are Digitally Savvy and Entrepreneurial

A look at teenage life in Latin America, based our My Teen Life study.

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Jasmine Zarazaga, Paramount Insights

For Australian Millennials, Music and Humor Are Sources of Resilience

Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.

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Paramount Insights, Kirsty Bloore

As the Midterm Elections Approach, Young Americans Trust Their Own Generation the Most

Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes.

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Paramount Insights

In Indonesia, Kids are Tech-Savvy and Believe They Can Accomplish Anything

From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.

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Paramount Insights, Kirsty Bloore

In Argentina’s Changing Media Landscape, TV Sets Continue to Be the Favorite Viewing Device

A look at how people aged 6 to 44 in Argentina are watching TV shows and videos.

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Jasmine Zarazaga, Paramount Insights

Chilean Youth Are Community-Minded and Want to Make the World a Better Place

In Chile, young people aged 12 to 24 believe strongly that everyone deserves respect – and their support for LGBT rights is notable.

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Jasmine Zarazaga, Paramount Insights

For American Consumers with Multiple Streaming Devices, It’s All About the Content

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.

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Katie Maggio, Paramount Insights

The TV Set Reigns Supreme at the Top of the “Hierarchy of Screens”

TV screens bring people together – and will endure as their favorite for the foreseeable future.

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Paramount Insights, Christian Kurz

Saudi Teens Are Adaptable and Determined to Make the Most Out of Life

Findings about teens in Saudi Arabia from our recent My Teen Life study.

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Paramount Insights

Social for Everyone: The Video

How and why global consumers are using social media, in their own words.

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Anna Noel Taylor, Paramount Insights

In the US, Kids Play a Central Role in Household Purchases

American families work together to decide what products and services to buy.

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Paramount Insights

Video: To Find Out What TV Means to Consumers, We Took It Away

A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)

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Katie Maggio, Anna Noel Taylor, Paramount Insights

In the Netherlands, LGBT Acceptance Is Strong But May Not Be Improving

Dutch people have positive perspectives toward the LGBT community -- but there are signs that support could be weakening.

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Paramount Insights

Age Has a Big Influence on Social Media Behavior

Our new study illustrates how people in different age groups are using social media now.

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Anna Noel Taylor, Paramount Insights

Kids of the World: The Video

See the findings from our latest study on kids – and hear what the kids themselves told us!

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Paramount Insights, James Guerrier

As Young Americans’ Sense of Political Empowerment Skyrockets, They Give the Government a Failing Grade

The second wave of an ongoing tracker of youth political sentiments in the US reveals a rising belief that young people can influence the government.

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Paramount Insights

Global LGBT Acceptance Continues to Rise, But Equality Remains a Long Way Off

A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.

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Matthew Jafar, Paramount Insights

Global Kids Are Developing a Fearless Attitude Toward Life

With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.

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Paramount Insights, James Guerrier

Feeling Ignored by Politicians, Young Americans Look to the Midterm Elections

America’s next generation of voters feels disenfranchised – and plans to vote in November.

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Paramount Insights

Australian Grandparents Love Their Expanding Role, But It’s Not Always Easy

A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.

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Paramount Insights, Kirsty Bloore

For Australian Kids, a Strong Emotional Support System Is the Key to Happiness

Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.

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Paramount Insights, Kirsty Bloore

Around the World, Social Media Is a Source of Connection, Creativity and Empowerment

The benefits of social media outweigh the drawbacks, according to our latest research.

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Anna Noel Taylor, Paramount Insights

In the US, Young Voters Are Ready for Change

The youngest generation of American voters is unhappy with the state of US politics – and poised to take action.

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Paramount Insights

Kids Are Developing Skills to Thrive in a Fast-Changing World

At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.

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Paramount Insights, James Guerrier

My Teen Life: The Video

Hear the teens we spoke to for our My Teen Life project in their own words.

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Anna Noel Taylor, Paramount Insights

Saudis Are Managing Stress in New Ways and Feeling Empowered

Stress levels are rising in Saudi Arabia, along with feelings of empowerment, authenticity and optimism. Technology use and humor help them cope with life’s challenges.

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Paramount Insights

In Australia, Sports Play a Big Role in Family Life

Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.

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Paramount Insights, Kirsty Bloore

American Teens Believe in Their Right to Safety and See Themselves as Unstoppable

As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.

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Anna Noel Taylor, Paramount Insights

Global Teens Trust Their Parents, But Not Public Authorities

Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.

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Anna Noel Taylor, Paramount Insights

Amid Rising Discrimination in the US, Young People Refuse to Stand Idle

A new study found that while prejudice is commonplace in the US, young Americans are speaking out to confront it.

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Paramount Insights

Kids Flourish with the Support of Family, Friends and Pets

What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.

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Paramount Insights, James Guerrier

For Italian Political Parties, an Opportunity to Find Common Ground With Youth

A new survey shows that Italian young people are slightly less skeptical about their country’s politics, but political parties are still far from winning their trust.

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Morena D'Incoronato, Paramount Insights

Through Social Media, Teens Learn From Others’ Stories and Stand Up for Their Beliefs

Global teens appreciate others’ voices – and are eager to use their own.

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Anna Noel Taylor, Paramount Insights

TV Brings People Together and Keeps Them Up To Date

A recent study shows that TV offers viewers a unique sense of connection and instant gratification.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

Today’s Global Kids Embrace Change and Fluidity

In a fast-paced world, kids know that there are many ways to live life.

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Paramount Insights, James Guerrier

Around the World, Casual Sex Isn’t All That Common

The people with the best sex lives aren’t who you’d think, according to our new global sex study.

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Anna Noel Taylor, Paramount Insights

In a Fast-Changing World, Teens Believe Flexibility Is Essential

Today’s global teens want to learn from their mistakes and adapt when needed.

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Anna Noel Taylor, Paramount Insights

For Viewers, TV Fulfills Needs Beyond Entertainment

In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

With More Caution and New Technology, Social Media Sharing Has Become More Private

The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.

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Matthew Jafar, Paramount Insights

In The Netherlands, People Cope By Trusting Their Closest Allies

The Dutch are happier and less stressed than people globally – in part because they have confidence in family, friends, and their own judgment.

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Paramount Insights

Italian Men Worry About Financial Stability and Find Happiness With Family

In Italy, men feel stressed about their employment prospects but find comfort in their closest relationships.

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Morena D'Incoronato, Paramount Insights

Echoing Popular Sentiment, Same-Sex Marriage Is Legalized in Austria and Australia

Research reveals changing attitudes in two countries that legalized same-sex marriage this month.

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Matthew Jafar, Paramount Insights

In Latin America, Optimism and Resilience Rise Amid Safety Concerns

A recent study looks at how people in Latin America feel about the world today.

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Paramount Insights

My Teen Life, a Global Story

We spoke to teens in 32 countries to find out what life is like for them.

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Anna Noel Taylor, Paramount Insights

Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before

Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

How People Around the World Are Making Memories

Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.

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Katie Maggio, Paramount Insights

On World TV Day, Celebrating the Power of TV

Each November 21st, we give special recognition to the medium that connects us all – television!

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Paramount Insights

As Media Changes, TV Continues to Matter

Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

In Asia-Pacific Countries, There Is a Growing Appreciation for Self-Expression and Quality Time

People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.

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Paramount Insights, Kirsty Bloore

In the Philippines, Kids’ Purchase Influence Extends Beyond Their Parents

Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.

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Paramount Insights, Kirsty Bloore

INFOGRAPHIC: As People Come Together, a Sense of Unity and Acceptance Emerges

A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.

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Anna Noel Taylor, Paramount Insights

Kids Around the World Treasure Quality Time With Family and Friends Above All Else

A new study looks at today’s top passion points among kids in 30 countries.

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Paramount Insights, James Guerrier

Around the World, Kids Exert a Powerful Influence on Household Decisions

How do kids influence household purchase decisions around the world?

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Anna Noel Taylor, Paramount Insights

Indian Youth Choose Rooted Pragmatism Over Blind Optimism

Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.

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Paramount Insights

INFOGRAPHIC: Staying Grounded in an Uncertain World

People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.

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Anna Noel Taylor, Paramount Insights

In an Ideal Career, Teens and Young Adults Value Passions Over Profit

A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.

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Paramount Insights, James Guerrier

Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A new project illustrates how Chinese kids are similar and different from their global peers.

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Paramount Insights, Kirsty Bloore

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

An infographic illustrates how people are managing stress and coping in an increasingly stressful world.

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Anna Noel Taylor, Paramount Insights

Explore the VMAs’ Best New Artist Category with Our New Interactive Tool

As Sunday’s 2017 Video Music Awards approaches, a new tool lets you dig into data on past winners.

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Paramount Insights

INFOGRAPHIC: Experiences with Others Make People Around the World Happy

August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.

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Anna Noel Taylor, Paramount Insights

For South African Parents, Play and Technology Are Educational

Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.

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Giuliana Dias, Paramount Insights

In China, People Are Stressed Yet Happy

Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.

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Paramount Insights, Kirsty Bloore

For South Africa Youth, Technology Is a Source of Anxiety and Inspiration

Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...

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Giuliana Dias, Paramount Insights

Introducing The Next Normal: Rise of Resilience

Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.

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Anna Noel Taylor, Paramount Insights

Familiar Sights and Sounds Attract Viewers’ Attention

Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.

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Paramount Insights

When It Comes To Content, Emotion Really Is King

Emotions play an important role in almost all content viewing decisions.

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Paramount Insights, James Guerrier

To Celebrate Pride Month, Logo Reveals the Most LGBTQ-Friendly Companies in the US

New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.

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Rachel Cooper, Paramount Insights

In South Africa, Generation X Is Redefining Adulthood

A look at how Gen Xers in South Africa differ from their global peers.

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Giuliana Dias, Paramount Insights

Ireland’s First Gay Prime Minister Reveals Evolving LGBT Attitudes

A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.

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Cara O'Flynn, Paramount Insights

In the Netherlands, Nickelodeon Goes Off the Air for a Day to Encourage Outdoor Play

It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.

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Paramount Insights

For Youth, “Copying” Is the Path to Originality

Authenticity is about turning unique sources of inspiration into something new.

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Paramount Insights, James Guerrier

Meet Our Modern Dads

A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.

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Anna Noel Taylor, Paramount Insights

In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.

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Mariana Saes, Paramount Insights

Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.

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Paramount Insights

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and to being more mindful

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Paramount Insights, James Guerrier

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.

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Anna Noel Taylor, Paramount Insights

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Anna Noel Taylor, Paramount Insights

In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.

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Anna Noel Taylor, Paramount Insights

Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

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Katie Maggio, Paramount Insights

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter

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Paramount Insights, James Guerrier

When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study

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Paramount Insights, James Guerrier

Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.

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Paramount Insights, James Guerrier

Gen X Today in Latin America

What is life like for Gen Xers in Latin America – and how do they differ from their global peers?

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Paramount Insights

Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Anna Noel Taylor, Paramount Insights

The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers. 

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Anna Noel Taylor, Paramount Insights

Global Youth Get Their Culture From Everywhere

Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.

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Paramount Insights

Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives

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Paramount Insights, James Guerrier

Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”

In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.

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Paramount Insights, Kirsty Bloore

For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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Paramount Insights, James Guerrier

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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Paramount Insights, James Guerrier

Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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Anna Noel Taylor, Paramount Insights

The 3 Life Strategies Youth Use To Survive and Thrive

Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.

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Paramount Insights

Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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Anna Noel Taylor, Paramount Insights

Youth in Flux: Hyperaware and Wise Beyond Their Years

Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.

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Paramount Insights, James Guerrier

Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.

Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.

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Paramount Insights, James Guerrier

Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences

Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study

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Anna Noel Taylor, Paramount Insights

Viacom Presents: Little Big Kids, Preschoolers Ready for Life

Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.

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Anna Noel Taylor, Paramount Insights

In Latin America, LGBT Acceptance Is Widening

Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.

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Paramount Insights

Brazilian Young People and Cars

Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...

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Paramount Insights

How Young People in Latin America Are Listening To Music

Music is a fundamental part of the lives of young people in Latin America.  It acts as an emotional catalyst...

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Paramount Insights

Latin American Young People and Personal Care

Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...

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Paramount Insights

Latin American Young People and Cars

In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...

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Paramount Insights

How Brazilian Young People Are Listening To Music

Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...

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Paramount Insights

Brazilian Young People and Personal Care

Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...

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Paramount Insights

Celebrating the 20th Anniversary of World Television Day

It's World Television Day! Check out our latest stories about how people around the world are viewing.

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Paramount Insights, Christian Kurz

Indian Youth and the Emergence of Dark Social

In India, young people want to share on private social platforms so they can protect their public online identities.

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Paramount Insights

Kids in Nigeria and South Africa: Confident, Yet Sheltered

A Nickelodeon Kids & Family GPS study looks at what kids in Nigeria and South Africa are like – and how they differ from their global peers.

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Paramount Insights

Gen X Women Incite Change Through Individual Actions

When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.

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Anna Noel Taylor, Paramount Insights

Consumers Want Character-Branded Baby Products That Make a Child Smile

A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.

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Paramount Insights

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Generation X: Trailblazers, Hidden in Plain View

Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.

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Paramount Insights

For Indian Youth, Success Is More About Satisfaction Than Money

A new study reveals that young people in India value a sense of purpose and the respect of others more than money.

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Paramount Insights

Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

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Paramount Insights, James Guerrier

LGBT Acceptance Is on the Rise Among Global Parents

Global parents’ views of the LGBT community are loosening up — and entertainment has a powerful influence upon their attitudes, according to a new study.

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Cara O'Flynn, Paramount Insights

For Global Kids, Linear TV Is the #1 Source

A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.

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Paramount Insights

For Teens, Music Is Mobile and Context is the New Genre

Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...

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Paramount Insights

Make Life Funnier. Every Day. Everywhere.

Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.

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Paramount Insights, James Guerrier

European Youth Caution Older Generations: “Don’t Be Afraid of This Open World”

Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future

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Paramount Insights, Christian Kurz

Following the Brexit Vote, Young Europeans Worry About Restricted Travel

Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern

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Cara O'Flynn, Paramount Insights

After the Brexit Vote, Young Europeans Cautiously Look to a United Future

Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.

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Anna Noel Taylor, Paramount Insights

Flux Is In and Fluff Is Out for Indian Young People

This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.

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Paramount Insights

Comedy Is Much Loved in Australia, and Mostly Viewed on TV

A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.

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Paramount Insights, Kirsty Bloore

Infographic: LGBT Rights Are Human Rights

Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.

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Paramount Insights

Drama Series “MTV Shuga” Increases Prevention of HIV/AIDS in Africa

“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.

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Paramount Insights

In India, Bravery and Courage Inspire Young People

A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.

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Paramount Insights

As Filipino LGBT Attitudes Evolve, a Transgender Congresswoman Is Elected

The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.

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Anna Noel Taylor, Paramount Insights

For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds

Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.

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Paramount Insights

Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off

For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.

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Paramount Insights

For German Young People at Work, Fun Is Important—But So Is Money

A new MTV Knowing Youth study looks at how German young adults are experiencing the world of work today — and compares their impressions with those of slightly older workers.

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Paramount Insights, Antje Rauh

La ansiedad de los padres ha resultado en una generación de niños responsables

Según un nuevo análisis de Nickelodeon Kids and Family GPS, hoy en día los padres del mundo están nerviosos, y como resultado, los niños tienden a atenerse a las reglas del juego.

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Paramount Insights

Anxious Parenting Has Bred a Generation of Responsible Kids

Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.

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Paramount Insights

Infographic: Global Adults and Movies

What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...

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Paramount Insights, James Guerrier

In the UK, a Growing Appetite for Gaming and eSports

A new MTV Knowing Youth study finds that most young people in the UK are gamers--and many enjoy watching others play.

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Paramount Insights

With So Many Ways to Watch TV Content, Kids Choose Whatever Is Easiest

Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.

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Paramount Insights

Global Adults Are Big Movie Fans

A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.

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Paramount Insights, James Guerrier

In an Uncertain World, Global Parents Turn to Overprotection

Parents around the world are anxious -- and they protect their kids through "friendship."

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Paramount Insights

What Do People Outside the US Think of America’s 2016 Presidential Election?

A new press release shows highlights from a recent international study about the U.S. Presidential Election.

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Paramount Insights

Love and Dating Online in Germany

A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.

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Paramount Insights

This Is Our Audience: Adults

A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.

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Paramount Insights, James Guerrier

This Is Our Audience: Youth

A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.

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Paramount Insights

This Is Our Audience: Kids and Family

A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.

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Paramount Insights

Global Kids Are Enthusiastic and Engaged Movie Fans

Kids love engaging with movies—and parents want to enjoy them too, according to a recent Viacom International Media Networks study.

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Paramount Insights, Aaron Pull

The Engaged Viewer: Using New Sources to Tune In More Than Ever

From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.

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Anna Noel Taylor, Paramount Insights

Pied Piper or Follower: Australian Kids and the Meaning of “Fandom”

Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.

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Paramount Insights, Kirsty Bloore

Young People Ask Themselves “What Movie Do You Want to Go See?”

How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks...

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Paramount Insights, Aaron Pull

A Call to Action for the International Media Research Industry

It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.

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Paramount Insights, Christian Kurz

How Kids Influence Food-Related Purchases

A Nickelodeon Kids and Family GPS study takes a look at family dynamics surrounding kids and food, with a focus on breakfast.

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Paramount Insights, Aaron Pull

How Global Audiences Are Optimizing Their Viewing Experience

Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.

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Anna Noel Taylor, Paramount Insights

Young People Are Passionate (and Informed!) Movie Fans

Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.

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Paramount Insights, Aaron Pull

Little Big Influencers in Northern Europe

Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.

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Anna Noel Taylor, Paramount Insights

Employment in the UK: An 18-24 View

Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.

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Paramount Insights

TV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards

Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.

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Paramount Insights, Christian Kurz

Kids and Gaming in the UK

Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.

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Paramount Insights

How Brands Can Harness the Power of Fans

Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.

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Paramount Insights, James Guerrier

Global Families’ Views on Marriage and Children

While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.

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Paramount Insights

What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV

The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.

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Anna Noel Taylor, Paramount Insights

Views on Money Among Global Young Families

As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.

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Paramount Insights

TV RE[DEFINED]: How Global Viewers Discover New Shows

Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].

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Anna Noel Taylor, Paramount Insights

Kids and Devices: TV Is Easiest, Tablets Are Most Portable

What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...

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Paramount Insights

Introducing the Influential Catalyst

Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...

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Paramount Insights, James Guerrier

Nickelodeon Family GPS Recalibration: Kids and Winning

Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...

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Paramount Insights

Global Millennials Support Marriage Equality

Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...

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Anna Noel Taylor, Paramount Insights

MTV Knowing Youth Launches F*ck Boring, Ignite Passion

Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.

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Paramount Insights

TV RE[DEFINED] Launches in Brazil

In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...

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Paramount Insights, Christian Kurz

The Power of Fans Comes From “Fandorsement”

What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?

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Paramount Insights, James Guerrier

Global Kids’ Responsibilities, Rules, and Repercussions at Home

Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...

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Paramount Insights

Infographic: The Benefits of Fandom

What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...

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Paramount Insights, James Guerrier

Habits and Attitudes of Italian Parents

A recent Nickelodeon Kids & Family GPS analysis takes a look at how parents in Italy differ from their global peers.

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Morena D'Incoronato, Paramount Insights

Politics and the UK General Election: An 18-24 View

Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.

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Paramount Insights

Engagement and Loyalty Among Latin American Tweens

What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...

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Paramount Insights

Infographic: Not Your Parents’ Fandom…

Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...

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Paramount Insights, James Guerrier

How Global Viewers Are Redefining Their Relationship With Television

 Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...

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Paramount Insights, Christian Kurz

VIMN Unveils New Study: TV RE[DEFINED]

“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...

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Paramount Insights, Christian Kurz

In a Tight Economy, Hispanic Millennials Crave More Work

Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal. Tr3s...

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Paramount Insights

What “Innovation” Means To European Young People

 When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...

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Paramount Insights

As Millennials Become Parents, Global Family Dynamics Change

What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...

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Paramount Insights