The Next Normal- Now Across 32 Countries
This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency of the results. The landmark study – the broadest single study of the Millennial generation to date – now spans 32 countries and interviews with 20,000 young people.
The key definers for the Millennial generation are consistent across the globe:
- Happy and positive
The project was presented at the ESOMAR Global Congress in Istanbul on 25 September with the research paper and materials becoming available soon.