Colleen Fahey Rush speaks with Australia’s Mediaweek about The Next Normal
In the run-up to her speech at the ASTRA (Australian Subscription Television and Radio Association) conference in Sydney, Colleen Fahey Rush, Viacom Media Networks Chief Research Officer spoke to Australia’s Mediaweek magazine in a Q&A about our global study and the Pay TV industry overall.
Our channels, from MTV to Comedy Central to Nickelodeon, reach millions of Millennials around the world and our goal with The Next Normal was to create the first truly global portrait of this very important and influential demographic. Understanding the similarities and differences among Millennials around the world helps us and our partners connect with this audience in a deeper way.
Read the full article in the print or e-reader editions [subscription required] here.