Here’s The Drum’s story on our The Next Normal research launched at the Monaco Media Forum.

Speaking about technology, Fahey-Rush confirmed: “People who are not Milennials think that technology is the most impactful thing about the Milennial generation. But if you’re a Milennial, you grew up with that, it doesn’t have anything to do with who you are – it just let’s you be who you are. That is a really important thing for a lot of people in programming and marketing to remember in the way that they talk to people and send certain messages. It can’t be heavy handed with technology being the point.”

She later added that this was not true in once country, Egypt after the affect that social media had on the uprising of its people, leading to the eventual resignation of president Hosni Mubarak.

The full story is here on their website.