Familjekär: Life in or Fondness for One’s Home and Family

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By: ViacomCBS Global Insights

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Sweden’s Norran newspaper (gotta love the elk on the logo) calls Millennials “En familjekär generation” based on our The Next Normal research. Loosly translated to “A generation fond of their homes and family”. Couldn’t put it any better!

Click here for the full story in Swedish.

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