Content helps them forget their troubles – and they increasingly want to see stories about the good life.
Their families and spirituality are sources of familiarity, stability, and comfort.
Few are in committed relationships – and over half believe a best friend can be a soul mate.
Money and success are important, and they see many roads to get there.
Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.
They are optimistic about India’s future and their ability to succeed there.
In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.
Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.
Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.