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Author: MTV India Insights Studio

For Teens and Young Adults in India, TV Shows and Movies Are All About Escapism

Content helps them forget their troubles – and they increasingly want to see stories about the good life.

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MTV India Insights Studio

Young Indians Find Solace in Family and Spirituality

Their families and spirituality are sources of familiarity, stability, and comfort.

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MTV India Insights Studio

Indian Teens and Young Adults Are Increasingly Cynical About Relationships

Few are in committed relationships – and over half believe a best friend can be a soul mate.

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MTV India Insights Studio

For Young Indians, Career Pivots and Side-Hustles Are Key to Future Success

Money and success are important, and they see many roads to get there.

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MTV India Insights Studio

In Covid Lockdown, Young Indians Missed Restaurants and Travel More Than Anything

Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.

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MTV India Insights Studio

Gen Z in India Are Proud of Their Country and Heritage

They are optimistic about India’s future and their ability to succeed there.

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MTV India Insights Studio

Young Women in India Feel Increasingly in Control of Their Lives

In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.

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MTV India Insights Studio

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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MTV India Insights Studio

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

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MTV India Insights Studio