Viacom took the stage earlier today at ESOMAR Congress 2014, which kicked off in Nice, France on Sunday, September 7th. ESOMAR, a global organization that encourages, advances and elevates market research worldwide, has chosen the theme “What Inspires?” for this year’s three-day event.

Comedy Central’s James Guerrier, presented Power of Laughter, a study that measures comedy’s effectiveness in engaging audiences. Sumeli Chatterjee and Shibani Nayak of MTV India focused on the recent Curious Minds study in their session, “What Inspires the Curious Generation.”