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Consumers Want Character-Branded Baby Products That Make a Child Smile
A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.
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ViacomCBS Global Insights
Research Shows That Paramount Excels at Overall Racial/Ethnic Representation in Continued Steps to Being Truly Inclusive
Paramount recently partnered with The Annenberg Inclusion Initiative to measure its inclusiveness on-screen and behind the camera.
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Matthew Jafar, Crystal Barnes
Millennials in Philippines and Malaysia
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
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Kirsty Bloore
