Christian Kurz Talks To Research-Live About The Next Normal

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By: Christian Kurz

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Research-live.com talked to Christian Kurz, VP of Research & Insights at Viacom International Media Networks, about the results of The Next Normal, how to reach and attract Millennials, and the perception of the Millennial generation.

We see opportunities, not problems. Because millennials are moving between platforms, that gives us the opportunity to be on many more platforms. We are no longer a TV channel. We are a TV channel plus a whole load of other things.

Read the full story here.

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