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Author: Mary Cheever

Podcasts About TV Shows Enhance Listeners’ Viewing Experience

Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.

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Mary Cheever

Young People in Spain Use WhatsApp, Instagram, and YouTube More Than Other Platforms

Our new research on video and social platform usage among Spanish teens and young adults.

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Mary Cheever

The Top 5 Video and Social Platforms Among Young Canadians

In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.

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Mary Cheever

How Social Media Deepens American Teens’ Connections to Streaming Content

Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.

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Mary Cheever

The Pandemic Left American Teens Feeling Overwhelmed by Social Media, and Drawn to It

They’re using each social platform for a different reason.

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Mary Cheever

Podcast Listening Is Growing Fast in the US, With Extra Help from the Pandemic

In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.

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Mary Cheever