Interest in race and racism, diversity and inclusion is growing, but many parents and caregivers are still searching for the “right” way to introduce the conversation and to answer young children’s questions.

Most parents say kids aren’t ready to talk about identity, race, and racism until they’re in elementary school. But children start noticing and having questions as babies and toddlers. Paramount and Noggin wanted to take action to spark meaningful conversations about race with kids aged 2 to 6.

The first step, as always, was research — a vast survey of 15,000 families from across the United States, as well as more than 50 parent-child interviews, to uncover how families have been approaching these conversations. The resulting study, Let’s Talk About Race & Racism, provided the insights and laid the groundwork for the development of an interactive guide, “Discussing Race with Young Children: A Step-by-Step Activity Guide.”

Check out the video below to hear what inspired the researchers on this project.