On-Screen Representation Changes How People Feel About Themselves and Others
Media representation influences positive shifts in attitude more than news coverage, laws, and opinions of loved ones.
Author: Dana Martinez
Beyond 2021: The Future of Australian Youth
Young Australians have been hit hard by Covid and are struggling to recover. Stressed and cynical, they are taking charge of what they can control.
The Power of Talking About TV
In our latest TV study, we uncovered the rewards of “TV talk” by challenging participants to keep their thoughts about TV to themselves.
The Effects of Poor Representation Run Deep
Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.
Young People in Spain Use WhatsApp, Instagram, and YouTube More Than Other Platforms
Our new research on video and social platform usage among Spanish teens and young adults.
Global Audiences Want Better Representation on Screen
Good representation must go beyond the surface to reflect complex identities.
As Young Workers Consider the Future, They Don’t Expect Traditional Careers
Many now value a good paycheck over work they love, and companies offering flexibility and autonomy will get their attention.
How the Pandemic Changed Brazilian Kids’ Everyday Lives
They live on a different schedule, crave new experiences, feel anxious about physical contact – and take pleasure in simple moments of connection with loved ones.
In Australia, Kids Are the Real Household Decisionmakers
Australian kids are the real power brokers when it comes to household purchase decisions, influencing everything from groceries to the new family car
The Top 5 Video and Social Platforms Among Young Canadians
In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.
South African Kids Are Brand-Savvy and Exert a Strong Influence on Household Purchases
They also have money of their own to spend and love shopping in stores.
African Americans and the Covid-19 Vaccine
The latest research from BET about African American sentiments toward the Covid-19 vaccine.
American Teens Believe the Events of 2020 Will Have a Long-Term Impact on Their Mental Health
Last summer, they were stressed and struggling with their mental health.
As Dutch Youth Look to the Future, They Feel Uncertainty and Optimism
The environment is a top concern and they worry about their personal finances, but they are willing to work hard and have confidence in their generation’s potential to create change.
In the US, BIPOC Teens Live in More Diverse Worlds Than White Teens
The demographics of school and social circles for America’s diverse generation of teens.
How Social Media Deepens American Teens’ Connections to Streaming Content
Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.
TV Makes People Feel at Home
In our recent study about the meaning of home, we found that TV is central to feeling at home for many global consumers.
The Pandemic Left American Teens Feeling Overwhelmed by Social Media, and Drawn to It
They’re using each social platform for a different reason.
Italian Kids Have a Say in Household Purchases and Money of Their Own to Spend
They also like to shop in stores, appreciate brands, and enjoy watching ads.
Warmth Makes People Feel at Home
Physical warmth, love, cozy items, and the right atmosphere all contribute to the feeling of home.
South African Parents Are Close with Their Kids and Want Them to Be Well-Educated
Like parents everywhere, they worry about their children’s future. But more than parents everywhere, they want their kids to have a formal education in the best schools possible.
Home Is a Place of Sanctuary, Spirituality, and Creativity
Feeling at home inspires creativity because people feel free to be their true selves.
India’s MTV Nishedh Successfully Delivered Public Health Messages Through Entertainment
New research shows that young viewers who were aware of MTV Nishedh’s public health campaign were more likely to use contraception and be aware of safe abortion practices.
Young Italians Are Stressed About Their Economy and Look to the World for Opportunity
As Italian young people grappled in 2020 with the effects of Covid-19, economic challenges, and political corruption, they still looked to the future with optimism.
As Global Young People Look to the Future, the Environment Is a Top Concern
Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.
Home Is Where Relationships Flourish
A sense of belonging makes people feel at home.
Parents Are Involved in Their Kids’ TV and Online Activity
TV is a source of family bonding and screen time, in moderation, can be both a reward and a distraction.
Household Tasks Are an Extended Family Affair
Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.
The Pandemic Has Inspired Young People to Trust Their Families and Their Doctors More
Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.
Home Is a State of Mind
The feeling of home is essential to people’s individuality, a form of self-expression, and a source of happiness and pride.
Gen Z and the Data Security Paradox
They’ll push aside concerns about sharing personal data if it’s in exchange for an online experience they want to have.
Podcast Listening Is Growing Fast in the US, With Extra Help from the Pandemic
In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.
The Meaning of Home: The Video
Home is more than the physical place where people reside – it’s a place within their hearts. A new video from our latest study of global adults brings to life what it means to feel at home.
Parents Are Focused on Kids’ Well-Being and Hope Their Children Emerge as Respectful and Confident
Global moms and dads involve themselves in all areas of their children’s lives and think that more quality time would make them even better parents.
Gen Z Defines “TV” as Content, Not Devices
Young people love TV shows and movies but wish the viewing experience could be more streamlined.
The Meaning of Home
Home is a state of mind and an essential part of who we are. Creating a feeling of “home” leads to a happier and more meaningful life.
In the Next Decade, Young South Africans Crave Stability and Better Employment Prospects
New research on how the events of 2020 affected South African teens and young adults, and what they hope for in the 10 years to come.
Parents Believe in Broader Gender Roles, But Dads Could Do More at Home
While almost all parents believe fathers should be hands-on parents, much of the work still falls on moms.
2020 Left Australian Youth Stressed and Worried, But Hopeful for a Better Future
New research indicates that as Australian teens and young adults contemplate life beyond 2020, security, mental and physical health, and righting the wrongs of the past are key priorities.
Watch Now: 2020 Culture+ Trends Year in Review
Our latest video takes a look back at some of the biggest trends of 2020 from the Renegade challenge to the Ratatouille TikTok Musical.
Food Is a Cultural Connection for Hispanics – Especially When It’s Homemade
The most delicious food is served in their own kitchens.
Watch Now: Alt Aesthetics
Our latest video takes a look at the latest niche Gen Z subcultures like dark academia and cottagecore.
Kids Are Engaged Consumers Who Exert a Powerful Influence on Family Purchases
Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.
Gen Z Is Tech-Savvy But Still Susceptible to Misinformation
Fake news is eroding Gen Z’s trust in media and other institutions.
In Covid Lockdown, Young Indians Missed Restaurants and Travel More Than Anything
Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.
Brand Content Is Well-Received on TikTok, Especially If It’s Funny
TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.
TV Brings New Voices to More People – and Global Viewers Want More
Audiences appreciate seeing stories of people from far away or with life experiences different from their own.
Gen Z in India Are Proud of Their Country and Heritage
They are optimistic about India’s future and their ability to succeed there.
America’s Black Gen Z: Proud, Driven, and Changing the Narrative
BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.
Beyond 2020: The Video
In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.
Beyond 2020: Young People’s Priorities and Expectations for the Future
According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.
Watch Now: Chaotic Good
Our latest video takes a look at a new messy and vulnerable wellness trend.
In a Year Marked by Disruption, Young People Around the World Remain Optimistic
Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.
Hispanics and the 2020 Election
The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.
In India, “Edutainment” Series MTV Nishedh Inspired a Rise in Contraceptive Usage
India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.
Creating for and Communicating with Tomorrow’s Families
Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.
Mexicans Celebrate Special Occasions with Travel
Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.
Watch Now: Extremely Online
Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.
TikTok Users Enjoy Content from Influencers as Much as from Friends
TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.
Parenting Has Become More Fluid and Flexible
Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.
US Hispanics Are Becoming More Spiritual Than Religious
Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.
Young Women in India Feel Increasingly in Control of Their Lives
In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.
Creating for and Reaching the Podcast Audience
The ideal podcast should be entertaining above all, with a relatable and familiar host.
Kids in Spain Are Resilient and Relieve Their Stress With Family, Friends, TV, and Music
Spanish kids are curious about the world and always looking for the positive.
Gen Z Want Careers That Reflect Their Values and Offer Opportunities to Grow
The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.
TikTok Has Eclipsed Snapchat As the Goofiest, Quirkiest Social Platform
New research on how TikTok compares to other social platforms.
Young Indians Want Content That Makes Them See the World Differently
Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.
The LGBTQ+ Community Will Champion Brands That Portray Them Authentically
In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.
For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose
Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.
In Covid-19 Lockdown, South Africans Enjoyed Family Time but Felt Anxious About the Economy
Results from our online survey of South Africans six weeks into the Covid-19 lockdown.
As Protests Against Systemic Racism Continue, How Black Americans Are Responding
A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.
Black Teens in the US Are Taking Action for Equality
Recent research on the values and political sentiments of Black teens in the US.
Black Americans Believe in Their Power to Create Change
Our research on Black Americans’ sentiments about their personal power.
Parenting Is A Balancing Act
Raising kids today is complicated, sometimes pulling parents in different directions.
Despite Financial Concerns, Nigerian Families Nurtured Good Habits in Covid-19 Lockdown
Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.
TV Continues to Bring People Together
The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.
South Africans Are Optimistic About AI, but Unsure of How It Affects Them
When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.
For Gen Z in India, Nothing Is More Important Than Family
Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.
At the Epicenter of the Covid-19 Pandemic, Americans Are Struggling With Their Mental Health
Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”
While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially
A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.
For Brazilian Kids, the Internet Is an Essential Part of Life
They are active online and see the internet as a source of both relaxation and stress.
In a Learning App for Kids, Parents Want Soft Skills and Culture
A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.
As the Coronavirus Crisis Unfolds, Gen Z Always Knew They Would Face Difficult Problems
Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.
In Australia, TV Is an Essential Part of Everyday Life
Australians love to binge-watch, but they wish the TV experience were easier to navigate.
Gen Z Choose Calculated Risk over Rebellion
Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.
In Today’s Families, Kids Come First
Kids are front and center in family life and the relationship between kids and their parents is closer than ever.
In a Changing TV Landscape, Viewers Continue to Watch to Unwind
Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.
Australian Parents See the Benefits of Tech in Early Learning
New research on Australian kids and app-supported learning.
Family Togetherness Is a Core Value for US Hispanics
They plan to pass on most family traditions to their kids and take care of each other no matter what.
Introducing Are We There Yet?: Today’s Parents, Tomorrow’s Kids
Our latest project looks at what family life around the world today can tell us about tomorrow.
In China, Family and Cultural Traditions Are Strong
A look at how families in China differ from their global peers.
In the US, Black Men Define Success for Themselves
Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.
Hispanic to Latinx: The Video
What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.
Introducing Youth Decoded
How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?
Global Viewers Love TV, But Want a Simpler Experience
Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.
Millennials in Philippines and Malaysia
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
The Powerful Influence of Australian Preschoolers
In Australia, preschool-age kids have a strong influence on book and toy purchases.
In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines
A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.
Happy World Television Day!
Each November 21st, we take a moment to recognize the power of television.
German Kids Love Technology, But Lean into IRL Experiences
German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.
SpongeBob Has Broad Appeal in Asia-Pacific Countries
Awareness is high and love for SpongeBob is strong, according to recent research.
What Filipinos Want in an Off-Screen Experience
Our latest research on how people in the Philippines make decisions about events and leisure activities.
In the US, Social Video Helps Young Women Navigate Each Life Stage
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
Who’s Listening (and Not Listening) To Podcasts in the US?
In a recent study, we profiled the American podcast landscape.
In Online Videos, American Teens Know What They Like
They’re most likely to watch a video all the way through if it’s funny.
In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System
New research on Filipino young people and their sentiments about power.
South African Dads Are Involved and Inspired
Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.
Among Global Youth, Climate Change Is the Most Important Issue
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
For American Teens, Brands Really Matter
Brands mean a lot to them – and social content influences their purchases.
In the US, Podcasts Serve Different Needs for Different Age Groups
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet
Our latest research on what life is like for teens in South Africa.
American Teens Define and Establish Themselves on Social Media, but There Is a Dark Side
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
Japanese Kids Look for the Positive, but Worry about Failure
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved
New research uncovers why many don’t participate in social causes, despite their interest.
For Kids in Spain, Time with Loved Ones Is the Antidote to Stress
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
Australians Are More Optimistic about Social Media’s Benefits
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
Online Videos Keep American Teens Learning, Laughing, and Entertained
They like their videos short and funny, according to a recent study for our Awesomeness brand.
Around the World, Young People Are Embracing Their Collective Power
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Americans Believe That Podcasts Are the New Age of Radio
Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.
Global Attitudes on Sexual Diversity Continue to Improve, but Discrimination Remains Commonplace
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
For American Teens, Identity Is on a Spectrum
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue
They primarily learn about politics from people they know and stay informed via the internet.
In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences
Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...
Despite Mixed Feelings, Most Young Europeans Plan To Vote in the European Parliament Elections
Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.
Brexit Has Caused UK Young Adults to Lose Faith in Politics
The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.
Infographic: European Elections and Brexit Insights
Key stats from our new study on European young people’s sentiments about politics.
Young South Africans Are Woke, Want Better, and Plan to Vote in Their General Elections
As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.
In Canada, Parents Want Kids to Learn From Experience
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Teenage Fears
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set
Our latest insights on TV viewing behavior in Australia.
Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families
Insights on kids aged 6 to 11 in Hungary.
Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
What Global Consumers Want in a Music Festival
A great line-up, top-notch production, and interesting location are the starting point.
UK Teens Are Ambitious and Feel Pressure to Succeed
Our latest insights on teens in the UK
Watch Now: Generations
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
American Young Adults Are “Living Rich” With Accessible Luxuries
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.
Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
At Music Festivals, Global Consumers Will Pay More for an Amazing Experience
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
For Filipino Preschoolers, Family Is Everything and Tech Is a Teacher
Insights on kids aged 2 to 5 in the Philippines.
Most People See HIV/AIDS as an Urgent Issue, But Not Everyone Acts to Reduce Their Own Risk
For World AIDS Day, here are our latest stats on HIV/AIDS.
Celebrating Quality Content on World TV Day
Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.
Watch Now: What’s Important to Young Audiences
Hear our young audience speak about their passions, identity, and whether they could live without the internet.
Portuguese Kids Are Tech-Savvy, Confident, and Close to Their Families
Our latest research on kids aged 6 to 11 in Portugal.
On an On-Demand Platform, Channel Logos Help Viewers Decide What to Watch
Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience
In Japan, Kids Have Fewer Household Responsibilities and More Influence Over Purchases
Kids in Japan play a bigger role in purchase decisions than their global peers.
In Mexico, Movies Are a Favorite Pastime and Source of Quality Family Time
New research reveals Mexicans’ passion for movies.
How to Speak to Today’s Global Families
Our research reveals how marketers and content creators can reflect the families of today.
Test Your Knowledge of Teens
A new quiz based on our latest research tests your understanding of today’s teen market.
In Latin America, Teens Are Digitally Savvy and Entrepreneurial
A look at teenage life in Latin America, based our My Teen Life study.
In Indonesia, Kids are Tech-Savvy and Believe They Can Accomplish Anything
From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.
In Argentina’s Changing Media Landscape, TV Sets Continue to Be the Favorite Viewing Device
A look at how people aged 6 to 44 in Argentina are watching TV shows and videos.
Chilean Youth Are Community-Minded and Want to Make the World a Better Place
In Chile, young people aged 12 to 24 believe strongly that everyone deserves respect – and their support for LGBT rights is notable.
For American Consumers with Multiple Streaming Devices, It’s All About the Content
With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.
The TV Set Reigns Supreme at the Top of the “Hierarchy of Screens”
TV screens bring people together – and will endure as their favorite for the foreseeable future.
Saudi Teens Are Adaptable and Determined to Make the Most Out of Life
Findings about teens in Saudi Arabia from our recent My Teen Life study.
Social for Everyone: The Video
How and why global consumers are using social media, in their own words.
In the US, Kids Play a Central Role in Household Purchases
American families work together to decide what products and services to buy.
Video: To Find Out What TV Means to Consumers, We Took It Away
A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)
In the Netherlands, LGBT Acceptance Is Strong But May Not Be Improving
Dutch people have positive perspectives toward the LGBT community -- but there are signs that support could be weakening.
Age Has a Big Influence on Social Media Behavior
Our new study illustrates how people in different age groups are using social media now.
Kids of the World: The Video
See the findings from our latest study on kids – and hear what the kids themselves told us!
Global LGBT Acceptance Continues to Rise, But Equality Remains a Long Way Off
A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.
Global Kids Are Developing a Fearless Attitude Toward Life
With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.
Australian Grandparents Love Their Expanding Role, But It’s Not Always Easy
A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.
For Australian Kids, a Strong Emotional Support System Is the Key to Happiness
Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.
Around the World, Social Media Is a Source of Connection, Creativity and Empowerment
The benefits of social media outweigh the drawbacks, according to our latest research.
Kids Are Developing Skills to Thrive in a Fast-Changing World
At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.
My Teen Life: The Video
Hear the teens we spoke to for our My Teen Life project in their own words.
In Australia, Sports Play a Big Role in Family Life
Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.
American Teens Believe in Their Right to Safety and See Themselves as Unstoppable
As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.
Global Teens Trust Their Parents, But Not Public Authorities
Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.
Through Social Media, Teens Learn From Others’ Stories and Stand Up for Their Beliefs
Global teens appreciate others’ voices – and are eager to use their own.
TV Brings People Together and Keeps Them Up To Date
A recent study shows that TV offers viewers a unique sense of connection and instant gratification.
Today’s Global Kids Embrace Change and Fluidity
In a fast-paced world, kids know that there are many ways to live life.
Around the World, Casual Sex Isn’t All That Common
The people with the best sex lives aren’t who you’d think, according to our new global sex study.
In a Fast-Changing World, Teens Believe Flexibility Is Essential
Today’s global teens want to learn from their mistakes and adapt when needed.
For Viewers, TV Fulfills Needs Beyond Entertainment
In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.
With More Caution and New Technology, Social Media Sharing Has Become More Private
The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.
In The Netherlands, People Cope By Trusting Their Closest Allies
The Dutch are happier and less stressed than people globally – in part because they have confidence in family, friends, and their own judgment.
Echoing Popular Sentiment, Same-Sex Marriage Is Legalized in Austria and Australia
Research reveals changing attitudes in two countries that legalized same-sex marriage this month.
In Latin America, Optimism and Resilience Rise Amid Safety Concerns
A recent study looks at how people in Latin America feel about the world today.
My Teen Life, a Global Story
We spoke to teens in 32 countries to find out what life is like for them.
Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before
Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.
How People Around the World Are Making Memories
Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.
On World TV Day, Celebrating the Power of TV
Each November 21st, we give special recognition to the medium that connects us all – television!
As Media Changes, TV Continues to Matter
Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.
In Asia-Pacific Countries, There Is a Growing Appreciation for Self-Expression and Quality Time
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.
In the Philippines, Kids’ Purchase Influence Extends Beyond Their Parents
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
INFOGRAPHIC: As People Come Together, a Sense of Unity and Acceptance Emerges
A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.
Kids Around the World Treasure Quality Time With Family and Friends Above All Else
A new study looks at today’s top passion points among kids in 30 countries.
Around the World, Kids Exert a Powerful Influence on Household Decisions
How do kids influence household purchase decisions around the world?
Indian Youth Choose Rooted Pragmatism Over Blind Optimism
Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.
INFOGRAPHIC: Experiences with Others Make People Around the World Happy
August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.
Youth in Flux: The Fanzine
Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.
Global Youth Want a More Accepting World, Starting With Themselves
Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.
Preschoolers’ Parents Seek Out the Developmental Benefits of Technology
Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.
The 3 Life Strategies Youth Use To Survive and Thrive
Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.
Parents of Global Preschoolers Value Playful Learning
A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.
Youth in Flux: Hyperaware and Wise Beyond Their Years
Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.
Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.
Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences
Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study
Viacom Presents: Little Big Kids, Preschoolers Ready for Life
Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.
In Latin America, LGBT Acceptance Is Widening
Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.
Brazilian Young People and Cars
Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...
How Young People in Latin America Are Listening To Music
Music is a fundamental part of the lives of young people in Latin America. It acts as an emotional catalyst...
Latin American Young People and Personal Care
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
Latin American Young People and Cars
In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...
How Brazilian Young People Are Listening To Music
Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...
Brazilian Young People and Personal Care
Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...
La ansiedad de los padres ha resultado en una generación de niños responsables
Según un nuevo análisis de Nickelodeon Kids and Family GPS, hoy en día los padres del mundo están nerviosos, y como resultado, los niños tienden a atenerse a las reglas del juego.
