Media representation influences positive shifts in attitude more than news coverage, laws, and opinions of loved ones.
Author: Dana Martinez
Young Australians have been hit hard by Covid and are struggling to recover. Stressed and cynical, they are taking charge of what they can control.
In our latest TV study, we uncovered the rewards of “TV talk” by challenging participants to keep their thoughts about TV to themselves.
Poor representation is damaging to people’s confidence, sense of belonging, and opportunities in life.
Our new research on video and social platform usage among Spanish teens and young adults.
Good representation must go beyond the surface to reflect complex identities.
Many now value a good paycheck over work they love, and companies offering flexibility and autonomy will get their attention.
They live on a different schedule, crave new experiences, feel anxious about physical contact – and take pleasure in simple moments of connection with loved ones.
Australian kids are the real power brokers when it comes to household purchase decisions, influencing everything from groceries to the new family car
In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.
They also have money of their own to spend and love shopping in stores.
The latest research from BET about African American sentiments toward the Covid-19 vaccine.
Last summer, they were stressed and struggling with their mental health.
The environment is a top concern and they worry about their personal finances, but they are willing to work hard and have confidence in their generation’s potential to create change.
The demographics of school and social circles for America’s diverse generation of teens.
Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.
In our recent study about the meaning of home, we found that TV is central to feeling at home for many global consumers.
They’re using each social platform for a different reason.
They also like to shop in stores, appreciate brands, and enjoy watching ads.
Physical warmth, love, cozy items, and the right atmosphere all contribute to the feeling of home.
Like parents everywhere, they worry about their children’s future. But more than parents everywhere, they want their kids to have a formal education in the best schools possible.
Feeling at home inspires creativity because people feel free to be their true selves.
New research shows that young viewers who were aware of MTV Nishedh’s public health campaign were more likely to use contraception and be aware of safe abortion practices.
As Italian young people grappled in 2020 with the effects of Covid-19, economic challenges, and political corruption, they still looked to the future with optimism.
Almost all teens and young adults see the importance of addressing climate change – and most feel it’s their generation’s responsibility to act.
A sense of belonging makes people feel at home.
TV is a source of family bonding and screen time, in moderation, can be both a reward and a distraction.
Families get help with household tasks from other relatives as well as kids. However, kids may not have as many chores as their parents did while growing up.
Through the challenges of 2020, global 16- to 24-year-olds’ trust centered around their parents, their best friends, and their own judgment.
The feeling of home is essential to people’s individuality, a form of self-expression, and a source of happiness and pride.
They’ll push aside concerns about sharing personal data if it’s in exchange for an online experience they want to have.
In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.
Home is more than the physical place where people reside – it’s a place within their hearts. A new video from our latest study of global adults brings to life what it means to feel at home.
Global moms and dads involve themselves in all areas of their children’s lives and think that more quality time would make them even better parents.
Young people love TV shows and movies but wish the viewing experience could be more streamlined.
Home is a state of mind and an essential part of who we are. Creating a feeling of “home” leads to a happier and more meaningful life.
New research on how the events of 2020 affected South African teens and young adults, and what they hope for in the 10 years to come.
While almost all parents believe fathers should be hands-on parents, much of the work still falls on moms.
New research indicates that as Australian teens and young adults contemplate life beyond 2020, security, mental and physical health, and righting the wrongs of the past are key priorities.
Our latest video takes a look back at some of the biggest trends of 2020 from the Renegade challenge to the Ratatouille TikTok Musical.
The most delicious food is served in their own kitchens.
Our latest video takes a look at the latest niche Gen Z subcultures like dark academia and cottagecore.
Global kids aged 6 to 12 have a say in household decisions, research and spend their own money on things they want, love going to stores, and pay attention to brands.
Fake news is eroding Gen Z’s trust in media and other institutions.
Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.
TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.
Audiences appreciate seeing stories of people from far away or with life experiences different from their own.
They are optimistic about India’s future and their ability to succeed there.
BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.
In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.
According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.
Our latest video takes a look at a new messy and vulnerable wellness trend.
Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.
The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.
India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.
Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.
Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.
Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.
TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.
Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.
Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.
In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.
The ideal podcast should be entertaining above all, with a relatable and familiar host.
Spanish kids are curious about the world and always looking for the positive.
The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.
New research on how TikTok compares to other social platforms.
Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.
In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.
For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose
Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.
Results from our online survey of South Africans six weeks into the Covid-19 lockdown.
A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.
Recent research on the values and political sentiments of Black teens in the US.
Our research on Black Americans’ sentiments about their personal power.
Raising kids today is complicated, sometimes pulling parents in different directions.
Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.
The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.
When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.
Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.
Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”
While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially
A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.
They are active online and see the internet as a source of both relaxation and stress.
A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.
Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.
Australians love to binge-watch, but they wish the TV experience were easier to navigate.
Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.
Kids are front and center in family life and the relationship between kids and their parents is closer than ever.
Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.
New research on Australian kids and app-supported learning.
They plan to pass on most family traditions to their kids and take care of each other no matter what.
Our latest project looks at what family life around the world today can tell us about tomorrow.
A look at how families in China differ from their global peers.
Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.
What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.
How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?
Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
In Australia, preschool-age kids have a strong influence on book and toy purchases.
A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.
Each November 21st, we take a moment to recognize the power of television.
German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.
Awareness is high and love for SpongeBob is strong, according to recent research.
Our latest research on how people in the Philippines make decisions about events and leisure activities.
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
In a recent study, we profiled the American podcast landscape.
They’re most likely to watch a video all the way through if it’s funny.
New research on Filipino young people and their sentiments about power.
Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
Brands mean a lot to them – and social content influences their purchases.
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet
Our latest research on what life is like for teens in South Africa.
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
New research uncovers why many don’t participate in social causes, despite their interest.
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
They like their videos short and funny, according to a recent study for our Awesomeness brand.
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
They primarily learn about politics from people they know and stay informed via the internet.
In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences
Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...
Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.
The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.
Key stats from our new study on European young people’s sentiments about politics.
As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
Our latest insights on TV viewing behavior in Australia.
Insights on kids aged 6 to 11 in Hungary.
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
A great line-up, top-notch production, and interesting location are the starting point.
Our latest insights on teens in the UK
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
Insights on kids aged 2 to 5 in the Philippines.
For World AIDS Day, here are our latest stats on HIV/AIDS.
Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.
Hear our young audience speak about their passions, identity, and whether they could live without the internet.
Our latest research on kids aged 6 to 11 in Portugal.
Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience
Kids in Japan play a bigger role in purchase decisions than their global peers.
New research reveals Mexicans’ passion for movies.
Our research reveals how marketers and content creators can reflect the families of today.
A new quiz based on our latest research tests your understanding of today’s teen market.
A look at teenage life in Latin America, based our My Teen Life study.
From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.
A look at how people aged 6 to 44 in Argentina are watching TV shows and videos.
In Chile, young people aged 12 to 24 believe strongly that everyone deserves respect – and their support for LGBT rights is notable.
With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.
TV screens bring people together – and will endure as their favorite for the foreseeable future.
Findings about teens in Saudi Arabia from our recent My Teen Life study.
How and why global consumers are using social media, in their own words.
American families work together to decide what products and services to buy.
A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)
Dutch people have positive perspectives toward the LGBT community -- but there are signs that support could be weakening.
Our new study illustrates how people in different age groups are using social media now.
See the findings from our latest study on kids – and hear what the kids themselves told us!
A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.
With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.
A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.
Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.
The benefits of social media outweigh the drawbacks, according to our latest research.
At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.
Hear the teens we spoke to for our My Teen Life project in their own words.
Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.
As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.
Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.
Global teens appreciate others’ voices – and are eager to use their own.
A recent study shows that TV offers viewers a unique sense of connection and instant gratification.
In a fast-paced world, kids know that there are many ways to live life.
The people with the best sex lives aren’t who you’d think, according to our new global sex study.
Today’s global teens want to learn from their mistakes and adapt when needed.
In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.
The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.
The Dutch are happier and less stressed than people globally – in part because they have confidence in family, friends, and their own judgment.
Research reveals changing attitudes in two countries that legalized same-sex marriage this month.
A recent study looks at how people in Latin America feel about the world today.
We spoke to teens in 32 countries to find out what life is like for them.
Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.
Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.
Each November 21st, we give special recognition to the medium that connects us all – television!
Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.
A new study looks at today’s top passion points among kids in 30 countries.
How do kids influence household purchase decisions around the world?
Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.
August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.
Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.
Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.
Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.
Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.
A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.
Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.
Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study
Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.
Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.
Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...
Music is a fundamental part of the lives of young people in Latin America. It acts as an emotional catalyst...
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...
Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...
Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...
Según un nuevo análisis de Nickelodeon Kids and Family GPS, hoy en día los padres del mundo están nerviosos, y como resultado, los niños tienden a atenerse a las reglas del juego.