Author: Cara O'Flynn

What Makes Content Popular Today?

The five most crucial elements of popular content right now.

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Matthew Jafar, Paramount Insights

Audiences See More Diversity On-Screen, But Would Like More Complex and Accurate Portrayals

Despite viewers’ growing satisfaction with the amount of representation in TV shows and movies, the depth and breadth of those portrayals still need to improve.

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Mary Cheever, Paramount Insights

People See Their Countries Becoming More Diverse – and Dividing More Than Uniting

Despite a backlash to the progress of the last few years, people around the world still believe acceptance of marginalized groups will improve.

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Paramount Insights

Reflecting Me: The Video (2023)

A video from our latest Reflecting Me project shows what leading figures from around the world have to say about the state of diversity, equity, and inclusion globally.

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Matthew Jafar, Paramount Insights

Representation of Religion in Media Has the Power to Educate People and Change Perceptions

Viewers want to see religion portrayed more often, more authentically, and with the right casting.

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Mary Cheever, Paramount Insights

Religious Americans Think Media Can Do a Better Job of Representing Their Religions

Media representation impacts the day-to-day lives of religious Americans – and they’d like to see their religion portrayed more frequently and insightfully.

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Mary Cheever, Paramount Insights

Americans and Religion

Religion plays an important role in American culture, but media portrayals don’t always get it right.

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Matthew Jafar, Paramount Insights

Infographic: Reflecting Me

How do consumers around the world feel about how people like them are depicted in TV shows and movies? The...

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Matthew Jafar, Paramount Insights

Infographic: Families & Race in the US

An infographic highlights key findings from Paramount and Noggin’s recent study on American families and race.

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Paramount Insights, Colleen Russo Johnson

Discussing Race with Young Children

Paramount and Noggin created an interactive guide, rooted in research, for talking about race with young kids.

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Paramount Insights, Colleen Russo Johnson

Free, Easy, FAST: Exploring the Rapid Growth of Free Ad-Supported Streaming Television

Our latest global study finds that simplicity, ease of use, and quality content are attracting viewers to FAST services.

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Paramount Insights, Christian Kurz

Podcasts About TV Shows Enhance Listeners’ Viewing Experience

Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.

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Mary Cheever, Paramount Insights

For Teens and Young Adults in India, TV Shows and Movies Are All About Escapism

Content helps them forget their troubles – and they increasingly want to see stories about the good life.

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Paramount Insights

Brazilian and Mexican Kids Have Loving Families and Believe They Can Make a Difference

From our latest global study on kids, we learned more about how kids in Brazil and Mexico see themselves and their families.

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Jasmine Zarazaga, Natalia Ramirez, Paramount Insights

Young Indians Find Solace in Family and Spirituality

Their families and spirituality are sources of familiarity, stability, and comfort.

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Paramount Insights

At Work, Gen Z Sets High Expectations and Enforces Them Through Social Media

5 things to know about Gen Z at work.

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Paramount Insights, Tiffany Oluoch

Kids in Brazil and Mexico Are Avid Social Media Users and Gamers

Brazilian and Mexican kids are even more tech-savvy than their global peers, with more access to devices and social media platforms – and most of them are gamers!

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Jasmine Zarazaga, Natalia Ramirez, Paramount Insights

Indian Teens and Young Adults Are Increasingly Cynical About Relationships

Few are in committed relationships – and over half believe a best friend can be a soul mate.

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Paramount Insights

Kids Have Access to Many Devices and Use Social Media Mainly to Consume Content

They have access to 3 connected devices on average and 60% use social media.

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Paramount Insights, James Guerrier

Australians Want Better On-Screen Representation, But Some Believe It’s Getting Worse

Most Australians want to see more diversity in TV shows and movies. Nearly 1 in 4 feel poorly represented – and they’re more inclined to think things are getting worse instead of better.

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Gareth Tomlin, Paramount Insights

Kids Today Want to Have Fun and Make the World a Better Place

Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.

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Alice Tofi, Paramount Insights

The Four Ingredients of “Talkable” TV Shows

Shows that get us talking make us feel, think, rethink, and belong.

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Anna Noel Taylor, Paramount Insights

Reflecting Me: The Video

A video from our new study shows how people around the world feel about on-screen representation.

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Paramount Insights, James Guerrier

The World According To Kids

How would kids describe the world in three words? Find out in our latest study of global kids.

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Paramount Insights, Christian Kurz

Improving On-Screen Diversity and Authenticity Is Important to Global Audiences

Change has been slow for people who feel under-represented, but optimism about the future is widespread.

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Paramount Insights, Christian Kurz

Did You Watch?: The Video

A video from our latest TV study illustrates the ways people benefit from “TV talk.”

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Anna Noel Taylor, Paramount Insights

Motivating Black Male Voters to Action for the 2020 US Presidential Vote

Kamala Harris is the first Black woman on an American presidential ticket, raising expectations for higher Black voter turnout in November. Earlier this year, we conducted research on why Black men have been less likely to vote – and how to increase their participation.

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Bianca Pryor, Paramount Insights

Smart Speakers Are Becoming Part of Daily Life

While those with access to voice technology use it regularly, most are not taking full advantage of its potential.

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Katie Maggio, Paramount Insights

Gen Z Uses Creativity to Cope With Stress

For global teens and young adults, the online world inspires stress as well as new forms of self-expression.

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Matthew Jafar, Paramount Insights

Today’s TV: The Video

We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Colombian Kids Use Online Games and TV to Cope with Stress

Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.

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Jasmine Zarazaga, Paramount Insights

Celebrating the 20th Anniversary of World Television Day

It's World Television Day! Check out our latest stories about how people around the world are viewing.

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Paramount Insights, Christian Kurz

Indian Youth and the Emergence of Dark Social

In India, young people want to share on private social platforms so they can protect their public online identities.

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Paramount Insights

Kids in Nigeria and South Africa: Confident, Yet Sheltered

A Nickelodeon Kids & Family GPS study looks at what kids in Nigeria and South Africa are like – and how they differ from their global peers.

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Paramount Insights

Gen X Women Incite Change Through Individual Actions

When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.

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Anna Noel Taylor, Paramount Insights

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

LGBT Acceptance Is on the Rise Among Global Parents

Global parents’ views of the LGBT community are loosening up — and entertainment has a powerful influence upon their attitudes, according to a new study.

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Cara O'Flynn, Paramount Insights

Following the Brexit Vote, Young Europeans Worry About Restricted Travel

Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern

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Cara O'Flynn, Paramount Insights