What Makes Content Popular Today?
The five most crucial elements of popular content right now.
The five most crucial elements of popular content right now.
Despite viewers’ growing satisfaction with the amount of representation in TV shows and movies, the depth and breadth of those portrayals still need to improve.
Despite a backlash to the progress of the last few years, people around the world still believe acceptance of marginalized groups will improve.
A video from our latest Reflecting Me project shows what leading figures from around the world have to say about the state of diversity, equity, and inclusion globally.
Viewers want to see religion portrayed more often, more authentically, and with the right casting.
Media representation impacts the day-to-day lives of religious Americans – and they’d like to see their religion portrayed more frequently and insightfully.
Religion plays an important role in American culture, but media portrayals don’t always get it right.
How do consumers around the world feel about how people like them are depicted in TV shows and movies? The...
An infographic highlights key findings from Paramount and Noggin’s recent study on American families and race.
Paramount and Noggin created an interactive guide, rooted in research, for talking about race with young kids.
Our latest global study finds that simplicity, ease of use, and quality content are attracting viewers to FAST services.
Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.
Content helps them forget their troubles – and they increasingly want to see stories about the good life.
From our latest global study on kids, we learned more about how kids in Brazil and Mexico see themselves and their families.
Their families and spirituality are sources of familiarity, stability, and comfort.
5 things to know about Gen Z at work.
Brazilian and Mexican kids are even more tech-savvy than their global peers, with more access to devices and social media platforms – and most of them are gamers!
Few are in committed relationships – and over half believe a best friend can be a soul mate.
They have access to 3 connected devices on average and 60% use social media.
Most Australians want to see more diversity in TV shows and movies. Nearly 1 in 4 feel poorly represented – and they’re more inclined to think things are getting worse instead of better.
Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.
Shows that get us talking make us feel, think, rethink, and belong.
A video from our new study shows how people around the world feel about on-screen representation.
How would kids describe the world in three words? Find out in our latest study of global kids.
Change has been slow for people who feel under-represented, but optimism about the future is widespread.
A video from our latest TV study illustrates the ways people benefit from “TV talk.”
Kamala Harris is the first Black woman on an American presidential ticket, raising expectations for higher Black voter turnout in November. Earlier this year, we conducted research on why Black men have been less likely to vote – and how to increase their participation.
While those with access to voice technology use it regularly, most are not taking full advantage of its potential.
For global teens and young adults, the online world inspires stress as well as new forms of self-expression.
We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.
Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.
It's World Television Day! Check out our latest stories about how people around the world are viewing.
In India, young people want to share on private social platforms so they can protect their public online identities.
A Nickelodeon Kids & Family GPS study looks at what kids in Nigeria and South Africa are like – and how they differ from their global peers.
When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.
Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.
New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace
Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.
Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.
Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study
Global parents’ views of the LGBT community are loosening up — and entertainment has a powerful influence upon their attitudes, according to a new study.
Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern