Italy’s Digital-Sat on our Social Media study

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By: ViacomCBS Global Insights

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Italy’s Digital-Sat published the results of our new Social Media study “When Networks Network – TV Gets Social”, or “Quando i network fanno rete: la Social TV” in Italian.

Viewers use social media to give a good image of themselves and share their preferences. “Likes” on facebook or “following” on twitter for certain shows helps viewers better determine shows they might want to watch based.

Read the full article here.

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