publishes the results of our new study “TV Gets Social”: Social media games help drive viewership. Audiences mentioned watching a show more due to the show’s social media game. TV-related gaming is a new way of connecting with viewers all year round.

Playful experiences drive TV-related social media activities, including playing for rewards (24% to get freebies or enter contests) or playing games (25 % games; 24% quizzes/polls).

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