B&T “Social TV isn’t just about being social”

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By: ViacomCBS Global Insights

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Australia’s leading title for the advertising, marketing, media and PR industries – B&T – on our new study “TV Gets Social”: The TV audience has started using social media to stay in the know. Most viewers use social media to keep up with the latest news on their shows.

Around 45% of viewers use social media to keep up with the latest show news, while 44% use it to stay informed about air dates and times and 37% use it to access exclusive show information (36% use it to access video and plot clues).

Christian Kurz, VP of research insights and reporting for Viacom said: “Globally social media is becoming today’s version of a TV guide for viewers – it is really how they prefer to get their information about the shows they watch”.

Read the full article here.

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