In Australia, TV Is an Essential Part of Everyday Life

Australians love to binge-watch, but they wish the TV experience were easier to navigate.

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Paramount Insights, Kirsty Bloore

Australian Parents See the Benefits of Tech in Early Learning

New research on Australian kids and app-supported learning.

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Paramount Insights, Kirsty Bloore

In China, Family and Cultural Traditions Are Strong

A look at how families in China differ from their global peers.

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Paramount Insights, Kirsty Bloore

Millennials in Philippines and Malaysia

In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:

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Paramount Insights, Kirsty Bloore

The Powerful Influence of Australian Preschoolers

In Australia, preschool-age kids have a strong influence on book and toy purchases.

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Paramount Insights, Kirsty Bloore

Japanese Kids Look for the Positive, but Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

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Paramount Insights, Kirsty Bloore

Australians Are More Optimistic about Social Media’s Benefits

They’re less likely than people globally to use social media – as well as to worry about its drawbacks.

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Paramount Insights, Kirsty Bloore

In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences

Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...

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Paramount Insights, Kirsty Bloore

In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Our latest insights on TV viewing behavior in Australia.

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Paramount Insights, Kirsty Bloore

For Filipino Preschoolers, Family Is Everything and Tech Is a Teacher

Insights on kids aged 2 to 5 in the Philippines.

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Paramount Insights, Kirsty Bloore

In Japan, Kids Have Fewer Household Responsibilities and More Influence Over Purchases

Kids in Japan play a bigger role in purchase decisions than their global peers.

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Paramount Insights, Kirsty Bloore

For Australian Millennials, Music and Humor Are Sources of Resilience

Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.

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Paramount Insights, Kirsty Bloore

In Indonesia, Kids are Tech-Savvy and Believe They Can Accomplish Anything

From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.

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Paramount Insights, Kirsty Bloore

Australian Grandparents Love Their Expanding Role, But It’s Not Always Easy

A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.

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Paramount Insights, Kirsty Bloore

For Australian Kids, a Strong Emotional Support System Is the Key to Happiness

Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.

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Paramount Insights, Kirsty Bloore

In Australia, Sports Play a Big Role in Family Life

Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.

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Paramount Insights, Kirsty Bloore

In Asia-Pacific Countries, There Is a Growing Appreciation for Self-Expression and Quality Time

People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.

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Paramount Insights, Kirsty Bloore

In the Philippines, Kids’ Purchase Influence Extends Beyond Their Parents

Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.

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Paramount Insights, Kirsty Bloore

Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A new project illustrates how Chinese kids are similar and different from their global peers.

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Paramount Insights, Kirsty Bloore

In China, People Are Stressed Yet Happy

Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.

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Paramount Insights, Kirsty Bloore

Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”

In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.

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Paramount Insights, Kirsty Bloore

Comedy Is Much Loved in Australia, and Mostly Viewed on TV

A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.

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Paramount Insights, Kirsty Bloore

Pied Piper or Follower: Australian Kids and the Meaning of “Fandom”

Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.

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Paramount Insights, Kirsty Bloore

Modern Mums in Australia: Paranoid or Prepared?

When it comes to understanding moms today, there is no one-size-fits-all solution. Those with young kids span two generations, Millennials...

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Paramount Insights, Kirsty Bloore