Watch Now: Generations

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By: Matthew Jafar, Paramount Insights

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We’ve all heard the terms Gen Z, Millennials, Gen X and Baby Boomers. But what do you really know about these groups?

A lot of what we think we know is based on opinions, assumptions or stereotypes, instead of real data. Viacom has studied these demographics – and we’re here to share some of our insights.

Check out this new video to learn more about what each generation is like and the events that influenced them.

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