Nickelodeon Online.Together in the UK
Online.Together is a Nickelodeon UK project that provides an understanding of what role the internet plays in the lives of UK families today and how parents and kids use the internet together. This research provides insight into how, when and where kids and their parents access the internet; determining that as kids grow up the internet fulfills two distinctly different roles centered on play and learning. In addition to this, we have evaluated Nickelodeon’s online presence: Nickjr.co.uk and Nick.co.uk, to understand how our websites fit into parents’ and kids’ lives and what power this provides to our online advertising space. The research was conducted in November 2012 through an online survey (1300 parents) with twelve video diaries.
Check out the infographic that illustrates our results!