More from India – Media Mughals talks about “When Networks Network – TV Gets Social”: Social media helps drive viewership for premiering shows. Viewers were more likely to watch a new show if they saw the promo for it online.

The research revealed that social media-fueled show discovery uniquely and positively impacts live tune-in, with viewers significantly more likely to watch a show premiere on live TV when that show is discovered via social media. According to the report, 71% said they are likely to watch the live debut of a show that was discovered on social media, versus 50% live if it was discovered elsewhere.

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