Three main motivations of social media and TV are fun, community, and function. These help viewers engage in sharing shows they like, talk with friends, play games and watch trailers and clips.

In the U.S., those drivers lead viewers to engage in an average 11 TV-related activities on social media platforms weekly. Some of the biggest ones are interacting with friends and fans (69%), following and liking a TV show (59%), sharing or recommending (65%), watching clips and trailers (60%), searching for info on when shows air (69%) and playing games and signing up for free stuff (53%).

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