Viacom Launches “Identify Youth” Events Across Northern Europe

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By: ViacomCBS Global Insights

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What moves young people? What do they expect from the future, and what makes them tick? At Viacom, we’re always looking for the latest on Millennials – and we like to share our insights.

On March 11th, we kicked off our Northern Europe event series “Identify Youth” in Warsaw, Poland. There, we presented our exclusive studies “MTV Knowing Youth: 2020 Vision”, “MTV Knowing Youth: Talk 360°”, “Comedy Central: The Power of Laughter” and “TV S.M.A.R.T.” to an enthusiastic audience of 250 clients and media partners.

Our next stop was March 13th in Frankfurt, Germany. This event included a full day of presentations and entertainment, followed by a dinner and networking party with more than 100 business partners.

In the coming weeks, “Identify Youth” will continue in Vienna, Zurich, Brussels and Oslo. We’ll keep you up to date about further events.

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