Christian Kurz, Vice President for Research + Insight here at Viacom International Media Networks recently spoke to The Economist about youth in the UK and around the world.

“It’s no longer all sex, drugs and rock and roll,” says Christian Kurz, a vice president at Viacom, which runs MTV, a television network aimed mostly at young audiences. To attract viewers from the “millennial” generation, MTV has replaced the glamour-driven programmes of the past with grittier ones such as “Teen Mom”, which emphasises family and responsibility. Millennials in Britain and elsewhere want reality rather than fantasy, explains Mr Kurz.

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