The official Viacom blog published a story reporting on Be Viacom’s ‘Talking Shop’ that was held last month.

The event hosted at London’s uber-cool Century Club brought together the crème de la crème of media agencies, marketers and advertising execs. Based on the findings from The Next Normal, Christian advised the audience that for brands wanting to engage Millennial youth in 2013 and beyond, there are 4 key takeaways to remember.

Read the full story here.