The Next Normal- Now Across 32 Countries

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By: Paramount Insights

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This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency of the results. The landmark study – the broadest single study of the Millennial generation to date – now spans 32 countries and interviews with 20,000 young people.

The key definers for the Millennial generation are consistent across the globe:

  • Economy-Impacted
  • Happy and positive
  • Family-fueled
  • Tech-enabled
  • Glocal

The project was presented at the ESOMAR Global Congress in Istanbul on 25 September with the research paper and materials becoming available soon.

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