Millennials + Post-Millennials: Q&A
Christian Kurz, Vice President of Research, Insights + Reporting at Viacom International Media Networks recently did a Q&A session with Will Palley of JWT Intelligence on the subject of Millennials and what comes after them.
In our recent report “Gen Z: Digital in Their DNA,” we explore how the fledgling generation following the Millennials are communicating, socializing and shopping online. As part of our ongoing research into this cohort, we spoke to Christian Kurz, vice president of research, insights & reporting at Viacom International Media Networks, the media conglomerate whose portfolio includes brands like Nickelodeon and Comedy Central. Among other things, we discussed how connectivity is shaping the values of today’s kids and young adults, how parents feel about their use of technology and how these young consumers are influencing household purchasing decisions.
Click here for the full Q&A.