Digital TV Europe Talks Results of When Networks Network – TV Gets Social
Social Media related TV has three types of motivations for audiences. Its functionality, playfulness, and community are the most luring for the audience.
Viacom said that three distinct types of motivations for TV-related social media use emerged: ‘functional’, including searching for programme information, ‘playful’ covering gaming and competitions and ‘communal’, which is effectively connecting with others.
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