Infographic: Global Kids and TV Viewing Devices

array(1) { [0]=> object(WP_Term)#3877 (11) { ["term_id"]=> int(1008) ["name"]=> string(18) "Paramount Insights" ["slug"]=> string(18) "paramount-insights" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(1008) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(546) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
By: Paramount Insights

Related Topics: , , ,

When kids around the world watch TV today, the television screen is just one option available to them. To understand children’s viewing behavior in this fast-changing media environment, Nickelodeon Kids & Family GPS launched Connected Kids, a new and ongoing online study that will provide an in-depth look at how global youth are consuming TV and video content.

A new infographic emerging from this study focuses on how kids use devices for viewing. Here are some key findings:

  • Smart TVs are kids’ favorite viewing device
  • Kids are much more likely to always watch TV/video content on a TV than on a tablet (67% vs 25%)
  • However, 55% of kids sometimes view on a tablet
  • 73% of kids choose the TV set when they know what they want to watch
  • But 33% will turn to the tablet when they want to watch something specific that’s not available on the TV set
  • Top 3 devices owned by kids: tablet (52%), TV set (31%), game console (28%)

Related Topics: , , ,

Related Articles

For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds

Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.

array(1) { [0]=> object(WP_Term)#3893 (11) { ["term_id"]=> int(1008) ["name"]=> string(18) "Paramount Insights" ["slug"]=> string(18) "paramount-insights" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(1008) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(546) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Paramount Insights

Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.

array(1) { [0]=> object(WP_Term)#3897 (11) { ["term_id"]=> int(1008) ["name"]=> string(18) "Paramount Insights" ["slug"]=> string(18) "paramount-insights" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(1008) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(546) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Paramount Insights

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

array(2) { [0]=> object(WP_Term)#3950 (11) { ["term_id"]=> int(1008) ["name"]=> string(18) "Paramount Insights" ["slug"]=> string(18) "paramount-insights" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(1008) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(546) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#3896 (11) { ["term_id"]=> int(781) ["name"]=> string(16) "Anna Noel Taylor" ["slug"]=> string(16) "anna-noel-taylor" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(781) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(70) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Paramount Insights, Anna Noel Taylor