Audiences See More Diversity On-Screen, But Would Like More Complex and Accurate Portrayals

Despite viewers’ growing satisfaction with the amount of representation in TV shows and movies, the depth and breadth of those portrayals still need to improve.

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Mary Cheever, Paramount Insights

Representation of Religion in Media Has the Power to Educate People and Change Perceptions

Viewers want to see religion portrayed more often, more authentically, and with the right casting.

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Mary Cheever, Paramount Insights

Religious Americans Think Media Can Do a Better Job of Representing Their Religions

Media representation impacts the day-to-day lives of religious Americans – and they’d like to see their religion portrayed more frequently and insightfully.

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Paramount Insights, Mary Cheever

Podcasts About TV Shows Enhance Listeners’ Viewing Experience

Our new study looked at who is listening to TV-related podcasts, how and why they listen, and what they feel are the benefits of listening.

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Mary Cheever, Paramount Insights

Young People in Spain Use WhatsApp, Instagram, and YouTube More Than Other Platforms

Our new research on video and social platform usage among Spanish teens and young adults.

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Mary Cheever, Paramount Insights

The Top 5 Video and Social Platforms Among Young Canadians

In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.

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Mary Cheever, Paramount Insights

How Social Media Deepens American Teens’ Connections to Streaming Content

Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.

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Paramount Insights, Mary Cheever

The Pandemic Left American Teens Feeling Overwhelmed by Social Media, and Drawn to It

They’re using each social platform for a different reason.

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Paramount Insights, Mary Cheever

Podcast Listening Is Growing Fast in the US, With Extra Help from the Pandemic

In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.

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Paramount Insights, Mary Cheever