TV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards

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By: Paramount Insights, Christian Kurz

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We are proud to announce that TV RE[DEFINED], Viacom International Media Networks’ most recent study, has been nominated for two ESOMAR Congress 2015 awards.

TV RE[DEFINED] explores how people are watching television in this transforming viewing environment. Created by Christian Kurz, SVP of Research, Insights & Reporting, and Anna Noel Taylor, Director of Research & Insights, this study sheds light on how global viewers discover and consume content, illustrating how content creators and TV providers can redefine their relationship with viewers in the new TV landscape.

The nominations are for Best Paper Overall, as well as Best Case History, which shows an interesting application of research that is helpful to users.

Last year, Comedy Central International’s Power of Laughter project won the ESOMAR Congress 2014 award for Best Methodological Paper and was nominated for Best Paper Overall and Best Case History.

ESOMAR is a global organization that encourages, advances and elevates market research worldwide. Its flagship event, ESOMAR Congress, is an annual three-day conference that this year will take place in Dublin September 27th to 30th.

Christian Kurz will present the study at the conference. Winners will be announced at an awards dinner on September 29th.

A video summary of the study is available here.

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