In a Changing TV Landscape, Viewers Continue to Watch to Unwind

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By: Anna Noel Taylor, Paramount Insights, Christian Kurz

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The options for consuming TV have changed dramatically in recent years. Our recent global research study, Today’s TV, explored the role that television plays in people’s lives. This project revealed that in spite of the technological transformation that these new viewing alternatives represent, TV fulfills the same emotional needs for consumers as ever. In a stressful and uncertain world, people turn to TV when they need to relax and enjoy some “me time” – just as they always have.

When people are alone, TV continues to help people decompress by offering a chance to kick back and make their own decisions about what to watch. TV lets consumers follow their interests and indulge in shows that resonate with them. In fact, 65% of global viewers said they never miss an episode of their favorite show!

We also found that solo TV viewing can lead to benefits when it’s time to watch with others. After having an opportunity to indulge in content reflecting their personal interests and tastes, viewers are more open to compromising about content choices when they tune in with a partner, family, or friends.

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