Celebrating Quality Content on World TV Day

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By: Paramount Insights

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Today is the 22nd anniversary of UN initiative World Television Day – and the topic being celebrated this year is quality content. This quality is reflected in TV’s unmatched capacity to entertain, inspire and inform viewers across all platforms.

To illustrate this theme, we share with you a new video by The Global TV Group. (And we are pleased to point out that Viacom’s very own Dora the Explorer makes a cameo appearance!)

Our research confirms that TV content unites us – it fulfills needs beyond entertainment and brings people together. For these reasons, the TV set remains at the top of the hierarchy of screens and TV plays an ongoing central role in the lives of global viewers.

Happy World Television Day!

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