Dora beautifully epitomizes what is known as the WE GENERATION: driven by optimism, determination, sense of community, collective commitment and liberal-mindedness, this generation welcomes the new and different and eager to interact with the surrounding world.

Dora is just like her global peers: she thinks positively and is determined, liberal-minded and committed to her community.

– 88% of today’s children describe themselves as happy
– 89% claim they make it their utmost goal to always think positive
– 90% believe they can reach any goal if they work hard
– 85% hold the view that their generation has the potential to make the world a better place
– 88% value the importance of helping the people in their community
– 94% believe it is people’s responsibility to protect the environment
– 74% describe themselves as liberal-/open-minded and like the fact people of different nationalities live in their country
– 89% consider themselves to be creative

Dora belongs to a generation that, empowered by technology, has broadened their horizons and magnified their opportunities.

Like any other child living in present times, Dora views technology as a “facilitator,” a tool to experience discovery, knowledge and growth. Technology boosts her skills and gives access to an unlimited world on the verge of magic.

– 66% of the kids claim that, like eating and sleeping, staying connected is inherently part of their daily routine
– 71% hold the view the interaction with the Internet influences their perception of the world

In spite of their close bond with technology, today’s kids are pragmatically connected with the real world and hungry for authentic relationships.

For this reason, like her peers, Dora attaches a great deal of importance to friendship. By the standards of today’s children, friendship is based on physical closeness: they befriend kids they can see often, attending the same schools and living in the same neighborhood.  Nearly half of them claim they see their friends daily, 4 out of 10 report meeting up with friends 4 -5 times a week.

From their friends they expect fun (68%), kindness (62%) and dependability (45%). Looks and “popularity”, instead, seem to run in the background (only 13% value being good-looking and 12% value popularity).

More specifically, best friends play a crucial role and meet specific requirements (in this order):
– makes me laugh
– shares my same passions
– is dependable
– shows he/she understands me

Optimistic and determined, committed to their communities and liberal-minded, creative and curious, these young people are adaptable global citizens. They are closely tied to values such as friendship, family, and altruism. And they see the importance of protecting the environment and the surrounding world.

These are today’s kids. This is Dora.