Kids Today Want to Have Fun and Make the World a Better Place

Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.

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Paramount Insights, Alice Tofi

On-Screen Representation Changes How People Feel About Themselves and Others

Media representation influences positive shifts in attitude more than news coverage, laws, and opinions of loved ones.

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Paramount Insights, Alice Tofi

Young People Around the World Stand Up for Equality

Global youth believe their generation will not tolerate injustice and has the power to create change.

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Paramount Insights, Alice Tofi

Parents Are Involved in Their Kids’ TV and Online Activity

TV is a source of family bonding and screen time, in moderation, can be both a reward and a distraction.

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Alice Tofi, Paramount Insights

Parents Are Focused on Kids’ Well-Being and Hope Their Children Emerge as Respectful and Confident

Global moms and dads involve themselves in all areas of their children’s lives and think that more quality time would make them even better parents.

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Paramount Insights, Alice Tofi

Beyond 2020: Young People’s Priorities and Expectations for the Future

According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.

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Paramount Insights, Alice Tofi

Parenting Has Become More Fluid and Flexible

Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.

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Alice Tofi, Paramount Insights