TV RE[DEFINED] Launches in Brazil

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By: Paramount Insights, Christian Kurz

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In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores how people watch television in this transforming media environment.

On May 5th, there was a customized presentation and luncheon for marketing professionals, advertising agencies, and pay TV operators at Cantaloup Restaurant in São Paulo.

The next day, over 200 industry professionals gathered for a launch event at the Cinemark Movie Theater at Cidade Jardim Mall. Christian Kurz, Senior Vice President of Consumer Insights and Data Innovation for VIMN, presented key insights and strategies from TV RE[DEFINED] to this enthusiastic crowd.

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