Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

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By: Paramount Insights

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In the sea of content available to kids today, how do they find new shows to watch?

Nickelodeon Kids & Family GPS’s Connected Kids study gives an in-depth look at how kids 4 to 11 around the world are consuming TV and video content. The goal of this project is to understand children’s viewing behavior in this fast-changing media environment.

A new infographic from this study shows that 36% of kids say mainly hear about new content from cable channels they usually watch.

Family and friends are almost equally influential, with 18% of kids relying on tips from family members and 16% mostly getting recommendations from friends.

Technology is a guide for some, with 15% saying they mainly use recommendations from the sources they use to access TV and 12% getting their information about new shows online.

Kids in Mexico are most reliant on favorite cable channels (51%), while kids in Germany are much more influenced by others (26% by family, 26% by friends).

See here for other posts from this series.

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