GLOCAL Millennials: The Next Normal

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By: Paramount Insights

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Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site.

THE ECONOMIC DOWNTURN IS TO MILLENNIALS AS THE ASSASSINATION OF JFK WAS TO BOOMERS OR AS DIVORCE IS TO GEN XERS.
IT IS THE EVENT THAT WILL DEFINE OUR GENERATION.

BUT IT’S NOT ALL DOOM AND ECONOMIC GLOOM FOR MILLENNIALS.
WE ARE RIDICULOUSLY HAPPY:
ACCORDING TO THE NEXT NORMAL, 75% OF MILLENNIALS REPORT BEING VERY HAPPY.
AND I CANNOT AGREE MORE.

Click here to read the full article. You can follow Caitlin @GenYSayz

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