South African Kids Are Brand-Savvy and Exert a Strong Influence on Household Purchases
They also have money of their own to spend and love shopping in stores.
South African Parents Are Close with Their Kids and Want Them to Be Well-Educated
Like parents everywhere, they worry about their children’s future. But more than parents everywhere, they want their kids to have a formal education in the best schools possible.
In the Next Decade, Young South Africans Crave Stability and Better Employment Prospects
New research on how the events of 2020 affected South African teens and young adults, and what they hope for in the 10 years to come.
In Covid-19 Lockdown, South Africans Enjoyed Family Time but Felt Anxious About the Economy
Results from our online survey of South Africans six weeks into the Covid-19 lockdown.
Despite Financial Concerns, Nigerian Families Nurtured Good Habits in Covid-19 Lockdown
Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.
South Africans Are Optimistic About AI, but Unsure of How It Affects Them
When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.
South African Dads Are Involved and Inspired
Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.
South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet
Our latest research on what life is like for teens in South Africa.
Young South Africans Are Woke, Want Better, and Plan to Vote in Their General Elections
As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.
For South African Parents, Play and Technology Are Educational
Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.
For South Africa Youth, Technology Is a Source of Anxiety and Inspiration
Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...
In South Africa, Generation X Is Redefining Adulthood
A look at how Gen Xers in South Africa differ from their global peers.
