Free, Easy, FAST: Exploring the Rapid Growth of Free Ad-Supported Streaming Television

Our latest global study finds that simplicity, ease of use, and quality content are attracting viewers to FAST services.

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Paramount Insights, Christian Kurz

The World According To Kids

How would kids describe the world in three words? Find out in our latest study of global kids.

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Paramount Insights, Christian Kurz

Improving On-Screen Diversity and Authenticity Is Important to Global Audiences

Change has been slow for people who feel under-represented, but optimism about the future is widespread.

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Paramount Insights, Christian Kurz

The Power of Talking About TV

In our latest TV study, we uncovered the rewards of “TV talk” by challenging participants to keep their thoughts about TV to themselves.

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Paramount Insights, Christian Kurz

Global Audiences Want Better Representation on Screen

Good representation must go beyond the surface to reflect complex identities.

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Paramount Insights, Christian Kurz

The Meaning of Home

Home is a state of mind and an essential part of who we are. Creating a feeling of “home” leads to a happier and more meaningful life.

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Paramount Insights, Christian Kurz

Parents Believe in Broader Gender Roles, But Dads Could Do More at Home

While almost all parents believe fathers should be hands-on parents, much of the work still falls on moms.

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Paramount Insights, Christian Kurz

TV Brings New Voices to More People – and Global Viewers Want More

Audiences appreciate seeing stories of people from far away or with life experiences different from their own.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

In a Year Marked by Disruption, Young People Around the World Remain Optimistic

Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.

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Paramount Insights, Christian Kurz

For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose

Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.

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Paramount Insights, Christian Kurz

Black Teens in the US Are Taking Action for Equality

Recent research on the values and political sentiments of Black teens in the US.

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Katie Maggio, Paramount Insights, Christian Kurz

Black Americans Believe in Their Power to Create Change

Our research on Black Americans’ sentiments about their personal power.

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Matthew Jafar, Paramount Insights, Christian Kurz

TV Continues to Bring People Together

The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

In a Changing TV Landscape, Viewers Continue to Watch to Unwind

Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Introducing Are We There Yet?: Today’s Parents, Tomorrow’s Kids

Our latest project looks at what family life around the world today can tell us about tomorrow.

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Paramount Insights, Christian Kurz

Today’s TV: The Video

We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Global Viewers Love TV, But Want a Simpler Experience

Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines

A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.

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Paramount Insights, Christian Kurz

German Kids Love Technology, But Lean into IRL Experiences

German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.

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Paramount Insights, Christian Kurz

In Online Videos, American Teens Know What They Like

They’re most likely to watch a video all the way through if it’s funny.

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Paramount Insights, Christian Kurz

For American Teens, Brands Really Matter

Brands mean a lot to them – and social content influences their purchases.

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Paramount Insights, Christian Kurz

American Teens Define and Establish Themselves on Social Media, but There Is a Dark Side

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

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Paramount Insights, Christian Kurz

Online Videos Keep American Teens Learning, Laughing, and Entertained

They like their videos short and funny, according to a recent study for our Awesomeness brand.

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Paramount Insights, Christian Kurz

For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

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Paramount Insights, Christian Kurz

Despite Mixed Feelings, Most Young Europeans Plan To Vote in the European Parliament Elections

Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.

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Paramount Insights, Christian Kurz

Infographic: European Elections and Brexit Insights

Key stats from our new study on European young people’s sentiments about politics.

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Paramount Insights, Christian Kurz

In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

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Paramount Insights, Christian Kurz

On an On-Demand Platform, Channel Logos Help Viewers Decide What to Watch

Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience

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Paramount Insights, Christian Kurz

How to Speak to Today’s Global Families

Our research reveals how marketers and content creators can reflect the families of today.

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Paramount Insights, Christian Kurz

The TV Set Reigns Supreme at the Top of the “Hierarchy of Screens”

TV screens bring people together – and will endure as their favorite for the foreseeable future.

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Paramount Insights, Christian Kurz

Celebrating the 20th Anniversary of World Television Day

It's World Television Day! Check out our latest stories about how people around the world are viewing.

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Paramount Insights, Christian Kurz

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Generation X: Trailblazers, Hidden in Plain View

Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

European Youth Caution Older Generations: “Don’t Be Afraid of This Open World”

Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future

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Paramount Insights, Christian Kurz

A Call to Action for the International Media Research Industry

It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.

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Paramount Insights, Christian Kurz

TV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards

Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.

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Paramount Insights, Christian Kurz

TV RE[DEFINED] Launches in Brazil

In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...

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Paramount Insights, Christian Kurz

How Global Viewers Are Redefining Their Relationship With Television

 Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...

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Paramount Insights, Christian Kurz

VIMN Unveils New Study: TV RE[DEFINED]

“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...

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Paramount Insights, Christian Kurz

Millennials Are Curious, Family-Oriented, Happy

How do young people see the world? And when they think about the future, what do they envision? A recent...

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Paramount Insights, Christian Kurz

TV Must Be Tailored: TV S.M.A.R.T.

In our conversations with people around the world, one thing is clear: TV is a very important part of people’s...

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Paramount Insights, Christian Kurz

As With Other Generations, Stability Is a Goal for Millennials

When Millennials around the world were asked to consider what their lives might be like in the future, one theme...

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Paramount Insights, Christian Kurz

Christian Kurz Speaks at Mipcom 2014

Earlier today, Christian Kurz, VP of Research and Insights at Viacom International Media Networks, presented some new research on young...

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Paramount Insights, Christian Kurz

Christian Kurz Published in Television Business International

Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of...

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Paramount Insights, Christian Kurz

TV Must Be Relevant: TV S.M.A.R.T.

In the past, TV content was viewable on one device: the TV set.While television sets remain the favorite way to...

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Paramount Insights, Christian Kurz

Millennials Want Career Fulfillment and Diverse Opportunities

What do Millennials aspire to when they consider their career possibilities? How has coming of age in a difficult economy...

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Paramount Insights, Christian Kurz

TV Must Be Mobile: TV S.M.A.R.T

Just as the social experience of TV no longer requires the physical presence of the people we watch with, we’re...

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Paramount Insights, Christian Kurz

TV SMART: Viewers Use a “Hierarchy of Screens”

  Viewers have access to an average of 7.7 screens at home, and they watch TV on many of them....

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Paramount Insights, Christian Kurz

TV SMART: Linear TV Viewing Remains Strong

Viewers continue to watch linear TV, even as they seek out content in new ways. For an overview of Viacom...

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Paramount Insights, Christian Kurz

TV Remains a Social Experience: TV S.M.A.R.T.

In the not-too-distant past, when we wanted to experience a TV program with another person, we sat down together in...

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Paramount Insights, Christian Kurz

TV S.M.A.R.T: Anytime, Anywhere – The Evolution Continues

It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project...

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Paramount Insights, Christian Kurz

In a Multi-Screen Home, TV Remains King

Viacom International Media Networks CEO Robert Bakish previews upcoming research project TV S.M.A.R.T. to CNBC and at his keynote at...

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Paramount Insights, Christian Kurz

Christian Kurz Talks To Research-Live About The Next Normal

Research-live.com talked to Christian Kurz, VP of Research & Insights at Viacom International Media Networks, about the results of The Next...

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Paramount Insights, Christian Kurz

The New Millennials Will Keep Calm and Carry On – Younger vs. Older Millennials in The Next Normal

  Today, 18 June, our colleagues at MTV US unveiled the results of their “The New Millennials Will Keep Calm...

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Paramount Insights, Christian Kurz

The Next Normal at Yale Customer Insights Conference 2013

Christian Kurz, Vice President, Research & Insights for Viacom International Media Networks recently travelled to New Haven to present our...

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Paramount Insights, Christian Kurz

The Next Normal- Communication in a Digital World

Check out our The Next Normal infographic

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Paramount Insights, Christian Kurz

The Next Normal at Adobe Summit Salt Lake City 2013

Today we launched The Next Normal, our international millennial insights project to the US audience with our VP Research +...

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Paramount Insights, Christian Kurz

What’s ‘The Next Normal’ for Asian Millennials?

Originally Published on the Viacam Blog. Viacom International Media Networks’ vice president of research and insights Christian Kurz travelled to...

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Paramount Insights, Christian Kurz