The Four Ingredients of “Talkable” TV Shows

Shows that get us talking make us feel, think, rethink, and belong.

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Anna Noel Taylor, Paramount Insights

Did You Watch?: The Video

A video from our latest TV study illustrates the ways people benefit from “TV talk.”

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Anna Noel Taylor, Paramount Insights

American Teens Believe the Events of 2020 Will Have a Long-Term Impact on Their Mental Health

Last summer, they were stressed and struggling with their mental health.

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Anna Noel Taylor, Paramount Insights

Warmth Makes People Feel at Home

Physical warmth, love, cozy items, and the right atmosphere all contribute to the feeling of home.

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Anna Noel Taylor, Paramount Insights

Home Is a State of Mind

The feeling of home is essential to people’s individuality, a form of self-expression, and a source of happiness and pride.

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Anna Noel Taylor, Paramount Insights

The Meaning of Home: The Video

Home is more than the physical place where people reside – it’s a place within their hearts. A new video from our latest study of global adults brings to life what it means to feel at home.

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Anna Noel Taylor, Paramount Insights

Gen Z Defines “TV” as Content, Not Devices

Young people love TV shows and movies but wish the viewing experience could be more streamlined.

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Anna Noel Taylor, Paramount Insights

Food Is a Cultural Connection for Hispanics – Especially When It’s Homemade

The most delicious food is served in their own kitchens.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

TV Brings New Voices to More People – and Global Viewers Want More

Audiences appreciate seeing stories of people from far away or with life experiences different from their own.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Hispanics and the 2020 Election

The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

US Hispanics Are Becoming More Spiritual Than Religious

Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

TV Continues to Bring People Together

The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

In a Learning App for Kids, Parents Want Soft Skills and Culture

A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.

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Anna Noel Taylor, Paramount Insights

In a Changing TV Landscape, Viewers Continue to Watch to Unwind

Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Family Togetherness Is a Core Value for US Hispanics

They plan to pass on most family traditions to their kids and take care of each other no matter what.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

Today’s TV: The Video

We’ve never had so many ways to watch TV. A new video illustrates what TV means to viewers around the world in this changing landscape.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Hispanic to Latinx: The Video

What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.

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Anna Noel Taylor, Cara O'Flynn, Paramount Insights

Global Viewers Love TV, But Want a Simpler Experience

Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.

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Anna Noel Taylor, Paramount Insights, Christian Kurz

Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

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Anna Noel Taylor, Paramount Insights

What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

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Anna Noel Taylor, Paramount Insights

At Music Festivals, Global Consumers Will Pay More for an Amazing Experience

Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.

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Anna Noel Taylor, Paramount Insights

Social for Everyone: The Video

How and why global consumers are using social media, in their own words.

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Anna Noel Taylor, Paramount Insights

Video: To Find Out What TV Means to Consumers, We Took It Away

A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)

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Katie Maggio, Anna Noel Taylor, Paramount Insights

Age Has a Big Influence on Social Media Behavior

Our new study illustrates how people in different age groups are using social media now.

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Anna Noel Taylor, Paramount Insights

Around the World, Social Media Is a Source of Connection, Creativity and Empowerment

The benefits of social media outweigh the drawbacks, according to our latest research.

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Anna Noel Taylor, Paramount Insights

My Teen Life: The Video

Hear the teens we spoke to for our My Teen Life project in their own words.

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Anna Noel Taylor, Paramount Insights

American Teens Believe in Their Right to Safety and See Themselves as Unstoppable

As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.

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Anna Noel Taylor, Paramount Insights

Global Teens Trust Their Parents, But Not Public Authorities

Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.

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Anna Noel Taylor, Paramount Insights

Through Social Media, Teens Learn From Others’ Stories and Stand Up for Their Beliefs

Global teens appreciate others’ voices – and are eager to use their own.

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Anna Noel Taylor, Paramount Insights

TV Brings People Together and Keeps Them Up To Date

A recent study shows that TV offers viewers a unique sense of connection and instant gratification.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

Around the World, Casual Sex Isn’t All That Common

The people with the best sex lives aren’t who you’d think, according to our new global sex study.

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Anna Noel Taylor, Paramount Insights

In a Fast-Changing World, Teens Believe Flexibility Is Essential

Today’s global teens want to learn from their mistakes and adapt when needed.

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Anna Noel Taylor, Paramount Insights

For Viewers, TV Fulfills Needs Beyond Entertainment

In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

My Teen Life, a Global Story

We spoke to teens in 32 countries to find out what life is like for them.

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Anna Noel Taylor, Paramount Insights

Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before

Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

As Media Changes, TV Continues to Matter

Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.

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Katie Maggio, Anna Noel Taylor, Paramount Insights

INFOGRAPHIC: As People Come Together, a Sense of Unity and Acceptance Emerges

A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.

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Anna Noel Taylor, Paramount Insights

Around the World, Kids Exert a Powerful Influence on Household Decisions

How do kids influence household purchase decisions around the world?

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Anna Noel Taylor, Paramount Insights

INFOGRAPHIC: Staying Grounded in an Uncertain World

People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.

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Anna Noel Taylor, Paramount Insights

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

An infographic illustrates how people are managing stress and coping in an increasingly stressful world.

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Anna Noel Taylor, Paramount Insights

INFOGRAPHIC: Experiences with Others Make People Around the World Happy

August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.

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Anna Noel Taylor, Paramount Insights

Introducing The Next Normal: Rise of Resilience

Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.

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Anna Noel Taylor, Paramount Insights

Meet Our Modern Dads

A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.

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Anna Noel Taylor, Paramount Insights

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.

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Anna Noel Taylor, Paramount Insights

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Anna Noel Taylor, Paramount Insights

In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.

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Anna Noel Taylor, Paramount Insights

Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Anna Noel Taylor, Paramount Insights

The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers. 

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Anna Noel Taylor, Paramount Insights

Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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Anna Noel Taylor, Paramount Insights

Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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Anna Noel Taylor, Paramount Insights

Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences

Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study

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Anna Noel Taylor, Paramount Insights

Viacom Presents: Little Big Kids, Preschoolers Ready for Life

Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.

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Anna Noel Taylor, Paramount Insights

Gen X Women Incite Change Through Individual Actions

When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.

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Anna Noel Taylor, Paramount Insights

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

Generation X: Trailblazers, Hidden in Plain View

Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!

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Anna Noel Taylor, Paramount Insights, Christian Kurz, James Guerrier

After the Brexit Vote, Young Europeans Cautiously Look to a United Future

Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.

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Anna Noel Taylor, Paramount Insights

As Filipino LGBT Attitudes Evolve, a Transgender Congresswoman Is Elected

The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.

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Anna Noel Taylor, Paramount Insights

The Engaged Viewer: Using New Sources to Tune In More Than Ever

From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.

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Anna Noel Taylor, Paramount Insights

How Global Audiences Are Optimizing Their Viewing Experience

Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.

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Anna Noel Taylor, Paramount Insights

Little Big Influencers in Northern Europe

Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.

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Anna Noel Taylor, Paramount Insights

What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV

The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.

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Anna Noel Taylor, Paramount Insights

TV RE[DEFINED]: How Global Viewers Discover New Shows

Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].

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Anna Noel Taylor, Paramount Insights

Global Millennials Support Marriage Equality

Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...

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Anna Noel Taylor, Paramount Insights

World AIDS Day and Global Young Adults

Celebrated each year on December 1st, World AIDS Day is a time for people worldwide to unite in the fight...

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Anna Noel Taylor, Paramount Insights