Which video and social platforms are Canadian teens and young adults using the most?

Our latest Canada research surveyed young people aged 13 to 25. Here’s a rundown of their top 5 platforms and a breakdown of who within this demographic is using them most:

1. YouTube. Almost 9 out of 10 Canadian teens and young adults say they’re YouTube users. Those aged 18 to 25 are more likely to use YouTube than teens (88% vs. 81%), with males 18 to 25 as the most predominant user at 90%. This is the platform that Canadian young people are by far most likely to check every day (63%), with males 18 to 25 as the primary daily user at 74%.
2. Instagram. More than 3 out of 4 young Canadians use Instagram. This platform is more the domain of 18- to 25-year-olds (86%) than teens (69%); it also has a female skew. Close to half of Canadians 13 to 25 are daily users, with those in the 18 to 25 age group much more likely to be checking in every day than teens (52% vs. 37%). Females 18 to 25 are most likely to be daily users (56%).
3. Facebook. Two-thirds of Canadian teens and young adults use Facebook, with the 18 to 25 group more likely to be users than teens (73% vs. 59%) and females 18 to 25 as the predominant user, at 77%. With 37% of young Canadians using Facebook daily, it’s less of an everyday experience than YouTube or Instagram. Females 18 to 25 are most likely to be daily users, at 49%.
4. Snapchat. A little over half of Canadian young people use Snapchat, with those aged 18 to 25 more likely to be users than teens (61% vs. 46%). Three in 10 young Canadians check Snapchat daily, with females the primary daily users (34% v. 26% of males) and teen boys least likely to check in daily (20%).
5. TikTok. Just under half of Canadian teens and young adults currently use TikTok, with teen girls as the predominant user, at 59%. Like Snapchat, 30% are daily users. However, teens are the main daily TikTok users (36% vs. 25% of 18-to 24-year-olds), with teen girls in particular driving daily use, at 40%.

In summary, among these platforms, YouTube is most likely to be a daily experience among the broadest cross-section of young people by age and gender. The other platforms are also popular but vary in who’s using them, and how often.