Media Is Part of Happiness for Latin American Millennials

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By: Paramount Insights

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Millennials talk about the internet and television but the next generation will be more concerned about the content of the entertainment brand. Here’s the story as told by our The Next Normal research and interpreted by Milenio.

“Esta generación está integrando Internet y televisión. La siguiente generación, los jóvenes, no hablará de Internet o televisión, va a hablar de contenido … el contenido que marca el entretenimiento es lo que va a llevar la batuta”, dijo Salvador Mata, director de investigación de Viacom Americas.

Read the full article here.

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